When Lyrik Fryer built WorkPlay Branding, she wasn’t necessarily trying to be disruptive — she just didn’t want to keep living in the adrenaline crash around the revenue model that comes with project-based work. So she did the thing no one else in her industry was doing: she swapped one-off client projects for a high-ticket, yearlong membership model that now meets clients anywhere in the world.

But what looks effortless from the outside was built on systems, spreadsheets, and a ruthless commitment to structure. In this conversation, we get into how she engineered consistency and how she used systems to create freedom and high profit margins. If you’ve ever looked at your calendar and thought, “there has to be a saner way to do this,” you're going to love this conversation.

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What’s inside this episode

• Why Lyrik stopped chasing $6K projects — and how it gave her a seven-figure business that also regulated her nervous system
• Lyrik's rule and financial threshold that keeps profit margins tight
• The #1 thing she swears by for running a thriving business and managing a team
• Why she thinks creatives need to stop hiding from numbers — and the straight-shooting pep talk she gives to anyone who does
• The trade-off between instant cash and recurring revenue — and why patience paid off
• What Lyrik looked at to flip her revenue model then turn it into a global operation

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What if your next sale wasn’t coming from your funnel, or your content, or your perfectly optimized sales page… but from someone else’s inbox? That’s exactly what today’s guest, Nikki Trailor, has spent the last two years quietly refining. She’s built a relationship-based referral system that now brings in 2–3 qualified high ticket leads every single month taking just two hours per week (talk about ROI!).

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What’s inside this episode

• The quiet 2-hour-a-week routine that’s generated $100K+ in revenue in the last two years alone
• How a single message inside a Facebook group led to a full inbox, an $8K client, and multiple passive product sales — literally overnight
• Why you should never assume a competitor won’t refer clients to you — and the $60K proof that changed her mind
• The subtle way Nikki initiates cold DMs without feeling like a bro marketer
• How she vets potential partners without asking invasive questions — and the casual touchpoints that reveal everything she needs to know
• Nikki's system for following up and staying top-of-mind for her partners without being annoying or needy
• The single most overlooked piece of a successful referral system — and why ignoring this costs you more than you realize

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Most people think a website redesign is about swapping in some fresh colors, new photos, and fonts that feel “less 2012.” But as Rachel Seid explains, that’s only the tip of the iceberg. What actually makes a site unforgettable — and profitable — comes down to how it looks, how it functions, how it feels, and what it communicates at first glance.

In this episode, Rachel walks through her signature 4 “alities” framework and shows how those four layers completely transform the way a site performs. From design decisions that make a business instantly more relatable, to the subtle cues that communicate a brand’s value proposition without a word — this is a crash course in building a website that works harder than you do.

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What’s inside this episode

• The biggest misconception business owners have about what makes a website “work” — and why looks are only a fraction of the formula
• The subtle difference between a website that looks polished and one that actually gets people to take action
• Why most competitors' sites looks the same industry-wide — and how injecting personality can instantly separate you from them
• The often-ignored piece of branding that makes your website feel forgettable instead of magnetic
• The hidden role of imagery and why sometimes, the images you're using are doing you a serious disservice

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When Rachel Seid left her nonprofit job to pursue web design, she didn’t know that what began as a scrappy side project would turn into a business that allows her to be fully herself — in her words: loud, passionate, and unwilling to settle for mediocrity. Her early days were filled with $800 websites, cobbled-together code, and the dizzying task of managing every platform under the sun. But through trial, error, and a knack for reading how people actually think and behave, she found her zone of genius: building personality-packed Squarespace sites that don’t just look good, but actually work.

What sets Rachel apart isn’t just her technical skill. It’s the way she weaves adaptability, storytelling, and human psychology into every stage of her business. From managing the tension between feast-and-famine cycles to designing a sales process that makes prospects feel seen before they even sign, Rachel has built a company rooted in freedom and fun — two things she refuses to compromise on. In this episode, she opens up about how she’s reshaped her pricing, her sales strategy, and her confidence, all while proving that sustainability in business comes down to one thing: flexibility.

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What’s inside this episode

• The disconnect Rachel noticed between “cool” brands and her nonprofit events, and what it revealed about marketing strategy
• The unusual thing that gave Rachel a sharper edge in web design than a traditional marketing degree ever could
• The messy first years of taking “any project under the sun” and the moment she realized it wasn’t sustainable
• The accidental $8,700 project that taught her to expand her perception of what clients were willing to pay
• How motherhood forced a dramatic overnight price increase — and how she was able to support selling at such higher rates
• The difference between selling $800 and $3,600 websites and $10,000+ websites — and how she changed her entire sales process to match
• Why Rachel starts every call with a visual presentation — and how customizing slides with tiny personal details helps her close
• The four “alities” Rachel uses to design sites that actually convert — that you can use to get your site to convert better

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When you tell a story, it's all about the audience. Today's guest, April Pertuis, spent years in TV news learning how to extract the moment that matters — the line that illuminates a room like, well, light. That word kept following her until it became a mandate through LIGHTbeamers: help women turn lived experience into communication that deeply resonate and moves an audience.

In this conversation, we dig into how she rebuilt her career around that idea and why speaking — keynotes, workshops, the mic in a room full of decision-makers — became her highest-leverage growth engine. April walks through how she wrote a keynote, practiced until it lived in her body, and then turned intention into a tracker that led to 25 talks and ~$100k in back-end revenue in a year.

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What’s inside this episode

• The counter-intuitive first question great storytellers ask themselves before they write a line and why it changes which story you pick
• A simple gut-check that trims the indulgent details no audience needs — and keeps the right ones that create resonance
• The “scar vs wound” filter for vulnerable stories so your audience feels moved rather than responsible for your emotions
• The four-part speaker engine April built and how to know where your own bottleneck is
• A year of stages, $97,800 in revenue, and what actually drove the dollars on the back end
• How April repackages the same core ideas for different rooms with simple, small tweaks 
• The “speaker flywheel” metaphor that keeps bookings compounding — and when to tap it again to maintain momentum

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