Straight To Voicemail

These days, AI-generated content is everywhere: it's in your feed, ads, and even in real life. Businesses can now scale and create faster than ever, but does this content actually connect with audiences? At its core, great content is personal. No matter how much AI helps us scale, we can’t lose sight of the fact that humans are essential to creating content that resonates.In this episode of Straight to Voicemail, Rachel Elsts Downey sits down with Jimmy Girot, Director of Marketing at Intterra. Jimmy shares his insights on why content marketing is more important than ever, even as AI continues to shape the landscape. He discusses how AI can amplify human-driven content by optimizing your operations, but emphasizes that the human touch, authenticity, and emotional connection must remain at the heart of every marketing strategy. You’ll learn:Why human-driven content still matters in an AI-driven worldHow AI can support content creation without replacing human connectionThe importance of starting small and being intentional with contentJump into the conversation:(00:00) Why we wanted to hear from Jimmy(00:10) The role of content in today’s marketing strategy(01:00) Why content marketing is essential, even in the age of AI(02:00) How to keep content human while using AI(03:00) The power of starting small with content marketing(03:40) Scaling content without losing authenticityStraight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.

As automation grows, the brands that stand out will be the ones whose content still feels written by, and for, people.In this episode of Straight to Voicemail, Rachel Elsts Downey sits down with Corey Perlman, Social and Digital Marketing Speaker at Impact Social. Corey shares his approach to leveraging AI without losing authenticity in content. He talks about how AI can support content creation while emphasizing the importance of human input to maintain quality, relatability, and trust with your audience.You’ll learn:How to use AI effectively without sacrificing authenticityWhy human editing is essential for quality controlHow to create content that builds trust and connectsJump into the conversation:(00:00) Why we wanted to hear from Corey(00:15) Why AI can't replace human touch in content creation(01:05) Meet Corey Perlman from Impact Social(01:35) Using AI as a tool, not a replacement(02:10) The importance of human editing in AI content(02:40) Creating content that resonates and builds trust(03:10) Practical tips for using AI in social media(03:35) How AI can help you scale your contentStraight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.

Most marketing teams struggle to prove that content drives real business results, and without that proof, it’s often the first thing cut.In this episode of Straight to Voicemail, Amanda Smith talks with Chelsea Lassen, Director of Content, Comms, and Storytelling at Cority. With a background spanning industries from LED lighting to glamping, Chelsea shares how she turned social media into a demand engine, building relationships that drove measurable revenue impact.You’ll learn:How to turn social media into a pipeline-driving channelWhy building relationships matters more than attributionHow to use feedback loops to create content that connectsJump into the conversation:(00:00) Why we wanted to hear from Chelsea(00:10) The power of content in driving business outcomes(00:39) Meet Chelsea Lassen from Cority(01:25) Building a social-first demand engine(02:00) How content created 43% of inbound leads(02:34) When brand awareness turns into real pipeline(03:14) Why being human builds audience trust(03:40) Creating inside jokes and feedback loops with your audience(04:08) How long-term brand investment pays off(05:12) Redefining content as a relationship toolStraight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.

Digital fatigue is real. Buyers are tuning out, skipping ads, and scrolling past the messages that once worked. Online channels feel louder yet less effective, and the cost of standing out keeps climbing.In this episode of Straight to Voicemail, Rachel Elsts Downey talked with Charlie Riley, Head of Marketing at OneScreen.ai, to explore the offline strategies driving real B2B demand. Charlie shares how in-person events and out-of-home advertising help brands break through the noise, create warmer conversations, and move deals faster.You’ll learn:Why events create warmer conversations that move deals fasterHow to use out-of-home to support digitalThe reason showing up offline strengthens brand recallJump into the conversation:(00:00) Why we wanted to hear from Charlie(00:10) How digital fatigue is changing demand(00:30) Why events matter again(00:51) Big industry events and niche gatherings(01:16) What shifts when you meet buyers in person(01:41) Using out-of-home around key events(02:20) Why buyers notice real-world ads(02:44) The two channels driving demand in 2025Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.

In this episode of Straight to Voicemail, Rachel Elsts Downey connects with David Nour, CEO of Avnir, to discuss the reality behind AI’s promise: it’s only as smart as the data you feed it.He warns CMOs that “Garbage in, garbage stays.” AI can’t clean up bad data, and most B2B orgs are swimming in it. He shares how Avnir unlocks real relationship intelligence by enriching the data that actually matters. Forget automation overload. It’s time to focus on depth, not volume.You’ll learn:Why AI needs relationship context, not just clean dataHow to calculate the value of your existing networkThe danger of chasing new logos at the expense of deeper relationshipsJump into the conversation:(00:00) Why Rachel wanted to talk to David(00:41) The 3 truths about AI no one is talking about(00:47) Why clean data is the real enabler of AI(01:21) How Avnir scores relationships to quantify trust(02:26) The myth of more and why chasing quantity hurts strategy(03:18) A $10M missed opportunity rooted in hidden relationships(04:08) Final thoughts and where to learn moreStraight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.