In our 6th episode of World Open Innovation Conversations, we speak with Prof. Ann-Kristin Zobel (University of St. Gallen) to explore the Open Innovation (OI) world, from her personal OI journey to the possibility of systemic shifts in industries facilitated by OI.

Key highlights from our conversation:

• The journey that shaped a scholar: How Anne-Kristin's path from Maastricht to Berkeley to St. Gallen influenced her work on OI 
• Beyond tech: Traditional industries innovating; why even cement and steel companies are embracing OI and reinventing themselves
• Bridging two worlds: The challenge (and art) of connecting academia and practice to make research truly actionable
• Redefining success metrics: How OI can address grand challenges beyond traditional profit and growth measures
• Sneak peek at WOIC 2025: What to expect from her keynote in Bilbao on the theme: OI in Times of Uncertainty

✨ The big takeaway? OI isn't just for tech startups; it's a strategic approach that can transform even the most established industries facing complex challenges

WOIConversation hosted by Marcel Bogers and Marisol Menendez, Organized by: Salar Alizad Poursaeidi