Overview:In this episode of Run The Block, Michael & Cam discuss the optimal length for podcasts, the importance of using podcasts (and long-form content) as a top-of-funnel nurturing tools, they explore the changing landscape of online search with social media and AI chatbots vs. search engines like google, and buy now pay later loans and the potential risks associated with them for business owners Also, they announce the upcoming launch of The Live RICH Project, a community focused on empowering individuals with knowledge and skills to improve their lives (waiting list details below). Connect:Wanna know more about Cam, Micheal or The Live RICH Project ?Connect w/ us on Twitter (X) & Instagram so we can continue the convo @cam.explains | @michael_connects*Connect with MMU @metabolicmentoruniveristy on Instagram (dm "rich" ) or check out the website: https://www.metabolicmentor.com/ps - 🔑 The Live RICH Community is above to go LIVE (officially on July 8th) 💬 DM myself or michael (links above) ‘live rich' if you want more details and to jump on the waiting list. The Live RICH Project comes to life on July 8th, focusing on education, mentorship, and empowerment."We'll be opening a few select spots for July before we go full scale so DM michael @michael_connects for all the details.Key Takeaways:Podcasts are effective for top-of-funnel marketing and nurturing relationships with your audience.Online search behavior has shifted, with social media and AI chatbots becoming popular sources of information.There is a need for better education and financial literacy to address issues such as record debt, obesity, and health problems.Show Notes:00:00 Introduction03:34 The Optimal Length for Podcasts08:30 Enrolling others in your mission.14:19 Creating opt-ins with content.19:41 Nurture sequence for customer conversion.20:59 The Changing Landscape of Search Engines29:11 Lionel Messi's Take on The G.O.A.T.34:40 The Impact of Michael Jordan35:36 The Role of Timing in Greatness42:03 The Rise of Phantom Debt from Buy Now Pay Later Loans52:22 Unconventional Protest: Pooping in the River01:01:01 Announcing the Liverich Project: Education, Empowerment, and Financial Literacy01:04:50 The value of skills.