Overview:In this episode of Run The Block, Michael & Cam cover the concept of business periodization and the importance of mastering different skill sets in order to be successful in product and service-based businesses. The conversation also discusses the importance of autonomy, competence, and relatedness in self-determination theory, as well as the three foundational freedoms: financial freedom, time freedom, and freedom of purpose. The presentation includes a breakdown of the sales process and the importance of effective productivity.See The FULL Video Breakdown on X or YouTube Here: The Live RICH Project XThe Live RICH Project YouTubeConnect:Wanna know more about Cam, Micheal or The Live RICH Project ?Connect w/ us on Twitter (X) & Instagram so we can continue the convo @cam.explains | @michael_connects*Connect with MMU @metabolicmentoruniveristy on Instagram (dm "rich" ) or check out the website: https://www.metabolicmentor.com/ps - 🔑 The Live RICH Community is above to go LIVE (officially on July 7th) 💬 DM myself or michael (links above) ‘live rich' if you want more details and to jump on the waiting list. We'll be opening a few select spots for July before we go full scale.Key Takeaways/Sound Bites: "Business periodization is a game changer for most business owners once they understand and utilize it.""The goal of marketing is for you and your milkshake to bring all of the people to the yard.""There are five ways to generate leads: organic marketing, affiliate marketing, partnerships, cold outreach, and paid traffic.""Systems are sets of processes that create efficiency in day-to-day operations."Show Notes:00:00 AI Jailbreaking and Trust02:23 Introduction to Business Periodization03:22 The Importance of Business Periodization04:19 Fundamental Beliefs05:56 Effective Productivity vs. Being Productive16:09 Mastering the Primary Skill Set21:20 The Sales Process: Building Rapport and Discovery23:07 Effective Productivity: Doing the Right Things23:36 The Three Main Skill Sets of Business Periodization24:33 Generating Leads: The Five Ways to Market & Grow Your Business or Brand31:24 Creating Efficiency and Time Freedom with Systems and Technology36:24 The Art of Persuasion: Copywriting, Public Speaking, and Behavior Change42:38 The Wrap Up & Next Steps