In this episode of Pricing Heroes, we speak with Barrie Carmel, a pricing, margin, and revenue management consultant with more than 30 years of experience, including senior leadership roles at Bed Bath & Beyond and Michaels. Barrie shares her journey from foodservice into retail pricing leadership and reflects on what it means to balance precision and speed, manage promotions and customer perception, and lead pricing in an era of public scrutiny.Key Topics:Lessons from transitioning between B2B foodservice and large-scale retailHow to manage complexity when in-store price execution depends on laborThe decline of coupon culture and the challenge of generational shifts in value perceptionWhy framing conversations in customer-centric terms builds credibility and influence internallyElectronic shelf labels and AI — opportunities, risks, and why data protection is essentialHow litigation and regulation are likely to reshape fairness standards and reference pricing practicesRecommended Resources:Player Piano by Kurt VonnegutDombey and Son by Charles DickensPredictably Irrational by Dan ArielyConnect with Barrie Carmel on LinkedIn.Get in touch with us----------Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.For more information about AI pricing solutions, check out our Corporate sponsor Competera.ai.