In this episode of Pricing Heroes, we speak with Pooja Gerera, VP Insights and Strategy — formerly VP of Sales and Pricing — at Zooplus, Europe’s leading online pet retailer. Over nearly a decade, Pooja has helped scale Zooplus’s pricing function from a small, experimental team into a data-driven commercial engine spanning 20 European markets. She shares her journey from systems engineering and telecom pricing to leading one of Europe’s most advanced retail pricing organizations, building automation, managing elasticity, and balancing autonomy with control through her “freedom within a framework” philosophy.Key Topics:How a background in technology shaped Pooja’s approach to scalable, automated pricingBuilding Zooplus’s pricing team and evolving from manual to machine-learning modelsSegmenting assortments and applying differentiated strategies across 20 European marketsManaging competing priorities between pricing, promotions, and sales operationsLeadership lessons: earning trust, aligning cross-functional teams, and empowering autonomyWhy elasticity and channel-based pricing can transform traffic and price perceptionThe future of e-commerce and AI as the next major disruption in retail pricingRecommended Resources:Thought leaders Pooja follows: Fabian Uhrich, Danilo Zatta, and Chris HerbertEPP (European Pricing Platform) events and conferencesConnect with Pooja Gerera on LinkedIn.Get in touch with us----------Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.For more information about AI pricing solutions, check out our Corporate sponsor Competera.ai.