In this episode of Pricing Heroes, we speak with Lee Mackedanz, Founder and Managing Partner of Value Capture Consulting, and a veteran pricing executive with leadership roles at Kohl’s, JCPenney, Fossil Group, Office Depot, SuperValu, and Advance Auto Parts. Lee shares his journey from merchant at Best Buy to becoming a pricing leader responsible for more than $700 million in incremental sales and margin improvements. He explains what it takes to build credibility with merchants, lead organizational change, and lay the right foundations before investing in technology.Key Topics:Transitioning from merchandising to pricing leadershipCompeting with Amazon by pricing to value, not just priceBuilding pricing maturity at Kohl’s and winning buy-in for a new disciplineWhy persuasion, influence, and small wins drive change management successHow to structure promotions and discounts as strategic resourcesThe foundations required for AI pricing — data, governance, and clear strategyWhy courage, collaboration, and transparency define great pricing leadersRecommended Resources:The Pricing Roadmap by Ulrik Lehrskov-SchmidtChiefPricingOfficer.comConnect with Lee Mackedanz on LinkedIn.Get in touch with us----------Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.For more information about AI pricing solutions, check out our Corporate sponsor Competera.ai.