In this episode of Pricing Heroes, we speak with Alex Halkin, Founder and CEO of Competera, returning to the show two years after his first appearance in 2024. In that conversation, Alex predicted a major shift toward AI-driven, contextual pricing in retail. Today, he revisits those predictions, assesses how the space has evolved, and shares what's coming next — from autonomous pricing decisions to four-dimensional optimisation models and algorithmic trading-style speed.Key Topics:How AI adoption in retail pricing has accelerated since 2024, and why CIOs are now advocating for it rather than resisting itWhy contextual AI pricing is not for every retailer, and how to assess if it's right for your businessHow advanced AI pricing algorithms use model routing to orchestrate multiple AI models to achieve holistic pricing outcomesWhether AI is necessary for velocity ratio index (VRI) and lifecycle sell-through rate optimisation for seasonal inventoryWhy some overstock problems are demand problems, not pricing problemsHow macroeconomic volatility is making pricing resemble algorithmic tradingConnect with Alex Halkin on LinkedIn.Get in touch with us----------Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.For more information about AI pricing solutions, check out our Corporate sponsor Competera.ai.