You’re 20 years into your legal career… and something feels off. Do you stay where it’s safe — or finally bet on yourself?In this episode of Life Beyond the Briefs, Brian sits down with a mystery guest — we’re calling him Mr. X — for a raw, unscripted coaching call. Mr. X is stuck between two paths: leave his firm and build something of his own, or join another practice with the promise of future equity.But this conversation isn’t just about business. It’s about autonomy, mental health, and what it really means to take control of your future.If you’ve ever asked yourself:<ul><li>Should I go out on my own?</li><li>What if I make the wrong choice?</li><li>Is it too late to design a life I actually want?</li></ul>Then hit play. This one’s for you. ____________________________________ Brian Glass is a nationally recognized <a href='https://benglasslaw.com/bio/brian-glass/'>personal injury lawyer in Fairfax</a>, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others. Want to connect with Brian? Follow Brian on Instagram: @<a href='https://www.instagram.com/thebrianglass/'>thebrianglass</a> Connect on <a href='https://www.linkedin.com/in/fairfaxpersonalinjury'>LinkedIn</a>

<description>&lt;p&gt;You’re 20 years into your legal career… and something feels off. Do you stay where it’s safe — or finally bet on yourself?&lt;/p&gt;&lt;p&gt;In this episode of &lt;em&gt;Life Beyond the Briefs&lt;/em&gt;, Brian sits down with a mystery guest — we’re calling him &lt;em&gt;Mr. X&lt;/em&gt; — for a raw, unscripted coaching call. Mr. X is stuck between two paths: leave his firm and build something of his own, or join another practice with the promise of future equity.&lt;/p&gt;&lt;p&gt;But this conversation isn’t just about business. It’s about autonomy, mental health, and what it really means to take control of your future.&lt;/p&gt;&lt;p&gt;If you’ve ever asked yourself:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Should I go out on my own?&lt;/li&gt;&lt;li&gt;What if I make the wrong choice?&lt;/li&gt;&lt;li&gt;Is it too late to design a life I actually want?&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Then hit play. This one’s for you.&lt;/p&gt; &lt;p&gt;____________________________________&lt;br/&gt;Brian Glass is a nationally recognized &lt;a href='https://benglasslaw.com/bio/brian-glass/'&gt;personal injury lawyer in Fairfax&lt;/a&gt;, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.&lt;br/&gt;&lt;br/&gt;Want to connect with Brian?&lt;br/&gt;&lt;br/&gt;Follow Brian on Instagram: @&lt;a href='https://www.instagram.com/thebrianglass/'&gt;thebrianglass&lt;/a&gt;&lt;br/&gt;Connect on &lt;a href='https://www.linkedin.com/in/fairfaxpersonalinjury'&gt;LinkedIn&lt;/a&gt;&lt;/p&gt;</description>

You’re 20 years into your legal career… and something feels off. Do you stay where it’s safe — or finally bet on yourself? In this episode of Life Beyond the Briefs, Brian sits down with a mystery guest — we’re calling him Mr. X — for a raw, unscripted coaching call. Mr. X is stuck between two paths: leave his firm and build something of his own, or join another practice with the promise of future equity. But this conversation isn’t just about business. It’s about autonomy, mental health, and...

Inside a Coaching Call | To Leave My Firm or Stay?

The digital marketing landscape for lawyers has fundamentally changed, and small law firms are feeling the squeeze. Large multi-state firms have discovered a profitable formula: automate backend processes, offshore what they can, and reinvest those savings into increasingly aggressive advertising campaigns. The result? Client acquisition costs have skyrocketed to $2,400-$3,000 per case – an unsustainable model for most small practices. At the center of this transformation are companies like Case Connect, flooding social media with deceptive advertisements promising &quot;Harvard-level AI&quot; that can instantly calculate settlement values while explicitly telling viewers to avoid &quot;greedy lawyers.&quot; These misleading campaigns create unrealistic expectations while simultaneously undermining the perceived value of legal representation. What happens when a potential client fills out one of these forms? They&apos;re quickly connected with a law firm using carefully crafted intake scripts designed to sign cases within minutes – even on weekends – often charging premium contingency rates of 40% to offset their enormous marketing expenses. For solo practitioners and small firms that can&apos;t match this &quot;speed-to-lead&quot; approach, competing in the digital arena has become nearly impossible. The sustainable path forward isn&apos;t trying to outspend these marketing behemoths but rather doubling down on what small firms do best: building relationships, fostering community connections, and providing exceptional client service that naturally generates referrals. By focusing on creating remarkable experiences rather than chasing the latest marketing trend, small firms can build practices that aren&apos;t vulnerable to the whims of search algorithms or dependent on increasingly expensive digital advertising. Discover how to position your firm to thrive in this challenging landscape while maintaining your professional integrity and building a practice you genuinely enjoy.____________________________________ Brian Glass is a nationally recognized <a href='https://benglasslaw.com/bio/brian-glass/'>personal injury lawyer in Fairfax</a>, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others. Want to connect with Brian? Follow Brian on Instagram: @<a href='https://www.instagram.com/thebrianglass/'>thebrianglass</a> Connect on <a href='https://www.linkedin.com/in/fairfaxpersonalinjury'>LinkedIn</a>

<description>&lt;p&gt;The digital marketing landscape for lawyers has fundamentally changed, and small law firms are feeling the squeeze. Large multi-state firms have discovered a profitable formula: automate backend processes, offshore what they can, and reinvest those savings into increasingly aggressive advertising campaigns. The result? Client acquisition costs have skyrocketed to $2,400-$3,000 per case – an unsustainable model for most small practices.&lt;br/&gt;&lt;br/&gt;At the center of this transformation are companies like Case Connect, flooding social media with deceptive advertisements promising &amp;quot;Harvard-level AI&amp;quot; that can instantly calculate settlement values while explicitly telling viewers to avoid &amp;quot;greedy lawyers.&amp;quot; These misleading campaigns create unrealistic expectations while simultaneously undermining the perceived value of legal representation. What happens when a potential client fills out one of these forms? They&amp;apos;re quickly connected with a law firm using carefully crafted intake scripts designed to sign cases within minutes – even on weekends – often charging premium contingency rates of 40% to offset their enormous marketing expenses.&lt;br/&gt;&lt;br/&gt;For solo practitioners and small firms that can&amp;apos;t match this &amp;quot;speed-to-lead&amp;quot; approach, competing in the digital arena has become nearly impossible. The sustainable path forward isn&amp;apos;t trying to outspend these marketing behemoths but rather doubling down on what small firms do best: building relationships, fostering community connections, and providing exceptional client service that naturally generates referrals. By focusing on creating remarkable experiences rather than chasing the latest marketing trend, small firms can build practices that aren&amp;apos;t vulnerable to the whims of search algorithms or dependent on increasingly expensive digital advertising. Discover how to position your firm to thrive in this challenging landscape while maintaining your professional integrity and building a practice you genuinely enjoy.&lt;/p&gt;&lt;p&gt;____________________________________&lt;br/&gt;Brian Glass is a nationally recognized &lt;a href='https://benglasslaw.com/bio/brian-glass/'&gt;personal injury lawyer in Fairfax&lt;/a&gt;, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.&lt;br/&gt;&lt;br/&gt;Want to connect with Brian?&lt;br/&gt;&lt;br/&gt;Follow Brian on Instagram: @&lt;a href='https://www.instagram.com/thebrianglass/'&gt;thebrianglass&lt;/a&gt;&lt;br/&gt;Connect on &lt;a href='https://www.linkedin.com/in/fairfaxpersonalinjury'&gt;LinkedIn&lt;/a&gt;&lt;/p&gt;</description>

The digital marketing landscape for lawyers has fundamentally changed, and small law firms are feeling the squeeze. Large multi-state firms have discovered a profitable formula: automate backend processes, offshore what they can, and reinvest those savings into increasingly aggressive advertising campaigns. The result? Client acquisition costs have skyrocketed to $2,400-$3,000 per case – an unsustainable model for most small practices.  At the center of this transformation are companies like ...

I Filled Out a Case Connect Form & Did an Intake

It’s April Fools’ Day—but what you’re about to hear is no joke.The legal industry is facing a quiet revolution. AI tools are writing demand letters. Offshore teams are handling case management. And some of the biggest personal injury firms in the country are pulling in $25,000 per case—while still struggling to turn a profit.So what gives?In this episode, Brian Glass sits down with Gabriel Stiritz, founder of Lexamica and one of the sharpest minds in legal tech and strategy, to answer the question that’s on every small firm owner’s mind:What will your law firm look like in 2030—and will it even exist?Together, they unpack the rise of cost compression, the ethics of passing AI expenses onto clients, and why operations—not just marketing—now make or break your business. Gabriel also shares why Big Law’s playbook might not be worth copying, and how small firms can win by staying scrappy, service-oriented, and deeply rooted in their communities.If you&apos;ve ever wondered whether it’s worth chasing scale, if 40% fees are sustainable, or how to compete in a market increasingly owned by hedge funds and software… this conversation is your roadmap.This isn’t just a forecast—it’s a challenge. And the time to rethink your strategy is now.Press play to hear what’s coming—and what to do about it.Connect with Gabriel: Follow Gabriel Stiritz on <a href='https://www.linkedin.com/in/gabriel-stiritz/'>LinkedIn</a> or learn more about Lexamica at <a href='https://www.lexamica.com'>lexamica.com</a> ____________________________________ Brian Glass is a nationally recognized <a href='https://benglasslaw.com/bio/brian-glass/'>personal injury lawyer in Fairfax</a>, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others. Want to connect with Brian? Follow Brian on Instagram: @<a href='https://www.instagram.com/thebrianglass/'>thebrianglass</a> Connect on <a href='https://www.linkedin.com/in/fairfaxpersonalinjury'>LinkedIn</a>

<description>&lt;p&gt;It’s April Fools’ Day—but what you’re about to hear is &lt;em&gt;no joke&lt;/em&gt;.&lt;/p&gt;&lt;p&gt;The legal industry is facing a quiet revolution. AI tools are writing demand letters. Offshore teams are handling case management. And some of the biggest personal injury firms in the country are pulling in $25,000 per case—while still struggling to turn a profit.&lt;/p&gt;&lt;p&gt;So what gives?&lt;/p&gt;&lt;p&gt;In this episode, Brian Glass sits down with Gabriel Stiritz, founder of Lexamica and one of the sharpest minds in legal tech and strategy, to answer the question that’s on every small firm owner’s mind:&lt;/p&gt;&lt;p&gt;&lt;b&gt;What will your law firm look like in 2030—and will it even exist?&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Together, they unpack the rise of cost compression, the ethics of passing AI expenses onto clients, and why operations—not just marketing—now make or break your business. Gabriel also shares why Big Law’s playbook might not be worth copying, and how small firms can win by staying scrappy, service-oriented, and deeply rooted in their communities.&lt;/p&gt;&lt;p&gt;If you&amp;apos;ve ever wondered whether it’s worth chasing scale, if 40% fees are sustainable, or how to compete in a market increasingly owned by hedge funds and software… this conversation is your roadmap.&lt;/p&gt;&lt;p&gt;This isn’t just a forecast—it’s a challenge. And the time to rethink your strategy is now.&lt;/p&gt;&lt;p&gt;&lt;b&gt;Press play to hear what’s coming—and what to do about it.&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Connect with Gabriel:&lt;/b&gt;&lt;br/&gt; Follow Gabriel Stiritz on &lt;a href='https://www.linkedin.com/in/gabriel-stiritz/'&gt;LinkedIn&lt;/a&gt; or learn more about Lexamica at &lt;a href='https://www.lexamica.com'&gt;&lt;span style='background-color: highlight;'&gt;lexamica.com&lt;/span&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;____________________________________&lt;br/&gt;Brian Glass is a nationally recognized &lt;a href='https://benglasslaw.com/bio/brian-glass/'&gt;personal injury lawyer in Fairfax&lt;/a&gt;, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.&lt;br/&gt;&lt;br/&gt;Want to connect with Brian?&lt;br/&gt;&lt;br/&gt;Follow Brian on Instagram: @&lt;a href='https://www.instagram.com/thebrianglass/'&gt;thebrianglass&lt;/a&gt;&lt;br/&gt;Connect on &lt;a href='https://www.linkedin.com/in/fairfaxpersonalinjury'&gt;LinkedIn&lt;/a&gt;&lt;/p&gt;</description>

It’s April Fools’ Day—but what you’re about to hear is no joke. The legal industry is facing a quiet revolution. AI tools are writing demand letters. Offshore teams are handling case management. And some of the biggest personal injury firms in the country are pulling in $25,000 per case—while still struggling to turn a profit. So what gives? In this episode, Brian Glass sits down with Gabriel Stiritz, founder of Lexamica and one of the sharpest minds in legal tech and strategy, to answer the ...

Your Small Law Firm by 2030: Offshore, Optimized, or Obsolete? | Gabriel Stiritz

We explore the concept of the &quot;prospect pipeline&quot; and how lawyers can create marketing that addresses potential clients at every level of awareness and interest – from those who don&apos;t even realize they have a legal problem to those ready to sign a retainer agreement. • The five levels of market awareness from Gene Schwartz&apos;s &quot;Breakthrough Advertising&quot; and how they apply to legal marketing • How to create content that addresses clients at each stage of awareness • Tips for creating effective social media videos without perfectionism getting in the way • Ways to differentiate your law firm beyond claiming to be &quot;the best&quot; • Why systematic lead follow-up is crucial and how it can double your case signings • Tools for streamlining your content creation: Descript, Opus Pro, and Vista Social • The importance of tracking your leads and implementing follow-up systems If you&apos;re struggling with implementing these strategies or want personalized guidance, check out theglmtribe.com or reach out directly via LinkedIn to explore a 60-day trial of our membership program. ____________________________________ Brian Glass is a nationally recognized <a href='https://benglasslaw.com/bio/brian-glass/'>personal injury lawyer in Fairfax</a>, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others. Want to connect with Brian? Follow Brian on Instagram: @<a href='https://www.instagram.com/thebrianglass/'>thebrianglass</a> Connect on <a href='https://www.linkedin.com/in/fairfaxpersonalinjury'>LinkedIn</a>

<description>&lt;p&gt;We explore the concept of the &amp;quot;prospect pipeline&amp;quot; and how lawyers can create marketing that addresses potential clients at every level of awareness and interest – from those who don&amp;apos;t even realize they have a legal problem to those ready to sign a retainer agreement.&lt;br/&gt;&lt;br/&gt;• The five levels of market awareness from Gene Schwartz&amp;apos;s &amp;quot;Breakthrough Advertising&amp;quot; and how they apply to legal marketing&lt;br/&gt;• How to create content that addresses clients at each stage of awareness&lt;br/&gt;• Tips for creating effective social media videos without perfectionism getting in the way&lt;br/&gt;• Ways to differentiate your law firm beyond claiming to be &amp;quot;the best&amp;quot;&lt;br/&gt;• Why systematic lead follow-up is crucial and how it can double your case signings&lt;br/&gt;• Tools for streamlining your content creation: Descript, Opus Pro, and Vista Social&lt;br/&gt;• The importance of tracking your leads and implementing follow-up systems&lt;br/&gt;&lt;br/&gt;If you&amp;apos;re struggling with implementing these strategies or want personalized guidance, check out theglmtribe.com or reach out directly via LinkedIn to explore a 60-day trial of our membership program.&lt;br/&gt;&lt;br/&gt;&lt;br/&gt;&lt;/p&gt; &lt;p&gt;____________________________________&lt;br/&gt;Brian Glass is a nationally recognized &lt;a href='https://benglasslaw.com/bio/brian-glass/'&gt;personal injury lawyer in Fairfax&lt;/a&gt;, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.&lt;br/&gt;&lt;br/&gt;Want to connect with Brian?&lt;br/&gt;&lt;br/&gt;Follow Brian on Instagram: @&lt;a href='https://www.instagram.com/thebrianglass/'&gt;thebrianglass&lt;/a&gt;&lt;br/&gt;Connect on &lt;a href='https://www.linkedin.com/in/fairfaxpersonalinjury'&gt;LinkedIn&lt;/a&gt;&lt;/p&gt;</description>

We explore the concept of the "prospect pipeline" and how lawyers can create marketing that addresses potential clients at every level of awareness and interest – from those who don't even realize they have a legal problem to those ready to sign a retainer agreement.  • The five levels of market awareness from Gene Schwartz's "Breakthrough Advertising" and how they apply to legal marketing • How to create content that addresses clients at each stage of awareness • Tips for creating effective ...

Prospect Pipelines: Creating Marketing that Speaks to Every Stage of Client Awareness

Today’s episode delves into the powerful journey of transforming a law firm website into a revenue-generating asset through SEO. With actionable insights from Jason Hennessey, we explore core strategies, challenges, and the patience required for success. • Discussion of essential SEO components: relevancy, popularity, integrity  • Highlights initial low performance and gradual improvement of birthinjurylawyer.com  • Insights into the critical role of content quality and keyword alignment  • Understanding the importance of a well-planned link-building strategy  • Digital PR campaigns as a successful strategy for gaining media attention  • Encouragement for listeners to take actionable steps in their SEO efforts  • Emphasis on the power of persistence and continuous learning in SEO  If you&apos;re keen to change your digital marketing game, follow the strategies outlined in this episode! ____________________________________ Brian Glass is a nationally recognized <a href='https://benglasslaw.com/bio/brian-glass/'>personal injury lawyer in Fairfax</a>, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others. Want to connect with Brian? Follow Brian on Instagram: @<a href='https://www.instagram.com/thebrianglass/'>thebrianglass</a> Connect on <a href='https://www.linkedin.com/in/fairfaxpersonalinjury'>LinkedIn</a>

<description>&lt;p&gt;Today’s episode delves into the powerful journey of transforming a law firm website into a revenue-generating asset through SEO. With actionable insights from Jason Hennessey, we explore core strategies, challenges, and the patience required for success.&lt;br/&gt;&lt;br/&gt;• Discussion of essential SEO components: relevancy, popularity, integrity &lt;br/&gt;• Highlights initial low performance and gradual improvement of birthinjurylawyer.com &lt;br/&gt;• Insights into the critical role of content quality and keyword alignment &lt;br/&gt;• Understanding the importance of a well-planned link-building strategy &lt;br/&gt;• Digital PR campaigns as a successful strategy for gaining media attention &lt;br/&gt;• Encouragement for listeners to take actionable steps in their SEO efforts &lt;br/&gt;• Emphasis on the power of persistence and continuous learning in SEO &lt;br/&gt;&lt;br/&gt;If you&amp;apos;re keen to change your digital marketing game, follow the strategies outlined in this episode!&lt;/p&gt; &lt;p&gt;____________________________________&lt;br/&gt;Brian Glass is a nationally recognized &lt;a href='https://benglasslaw.com/bio/brian-glass/'&gt;personal injury lawyer in Fairfax&lt;/a&gt;, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.&lt;br/&gt;&lt;br/&gt;Want to connect with Brian?&lt;br/&gt;&lt;br/&gt;Follow Brian on Instagram: @&lt;a href='https://www.instagram.com/thebrianglass/'&gt;thebrianglass&lt;/a&gt;&lt;br/&gt;Connect on &lt;a href='https://www.linkedin.com/in/fairfaxpersonalinjury'&gt;LinkedIn&lt;/a&gt;&lt;/p&gt;</description>

Today’s episode delves into the powerful journey of transforming a law firm website into a revenue-generating asset through SEO. With actionable insights from Jason Hennessey, we explore core strategies, challenges, and the patience required for success.  • Discussion of essential SEO components: relevancy, popularity, integrity  • Highlights initial low performance and gradual improvement of birthinjurylawyer.com  • Insights into the critical role of content quality and keyword ali...

Jason Hennessey Shares SEO Mastery for Attorneys

At Life Beyond the Briefs we help lawyers like you become less busy, make more money, and spend more time doing what they want instead of what they have to. Brian brings you guests from all walks of life are living a life of their own design and are ready to share actionable tips for how you can begin to live your own dream life.&nbsp;

Life Beyond the Briefs

Details

Recent Episodes