When lawyers think about going solo, the first reaction is usually fear.What if I can’t find clients? What if I mess up the business side? What if leaving the firm is the worst decision I ever make?But what if the bigger risk is staying?In this episode, Brian sits down with family law attorney and solo practice coach Wendy Meadows to talk about the moment many lawyers quietly reach. The moment when you realize you are working harder than ever, bringing in real value to the firm, and somehow still feel stuck, underpaid, and out of control of your own career.Wendy has helped countless lawyers make the leap into solo practice. Not with vague motivation or “just bet on yourself” advice. With a practical roadmap that starts before the resignation letter and carries through the first month of running your own firm.In this conversation, Wendy breaks down the real red flags that tell lawyers it might be time to leave. Things like generating business but still only taking home a fraction of the revenue. Having ideas that could improve the firm but getting ignored. Or realizing that the traditional partnership path may never actually happen.Brian and Wendy also talk about the nuts and bolts of launching a solo practice. The minimum tools you actually need to get started. How lawyers can build a client base before they even leave their firm. And why showing up authentically online might be the most underrated marketing strategy in the legal profession.You will also hear an honest discussion about work life balance, why some lawyers stay solo forever, and how others build thriving firms after making the leap.If you have ever wondered whether the traditional law firm model is really the only path forward, this episode might make you think twice.Hit play and start imagining what your practice could look like on your terms.Connect with WendyWebsites <a href='https://www.sparkleandgrit.com/'>https://www.sparkleandgrit.com/</a> <a href='https://wendysmeadows.com/'>https://wendysmeadows.com/</a>LinkedIn <a href='https://www.linkedin.com/in/wendy-sare-meadows-ba80285/'>https://www.linkedin.com/in/wendy-sare-meadows-ba80285/</a>Facebook <a href='https://www.facebook.com/profile.php?id=100072318214998'>https://www.facebook.com/profile.php?id=100072318214998</a>Instagram <a href='https://www.instagram.com/wendy_s_meadows/'>https://www.instagram.com/wendy_s_meadows/</a> ____________________________________ Brian Glass is a nationally recognized <a href='https://benglasslaw.com/bio/brian-glass/'>personal injury lawyer in Fairfax</a>, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others. Want to connect with Brian? Follow Brian on Instagram: @<a href='https://www.instagram.com/thebrianglass/'>thebrianglass</a> Connect on <a href='https://www.linkedin.com/in/fairfaxpersonalinjury'>LinkedIn</a>

<description>&lt;p&gt;When lawyers think about going solo, the first reaction is usually fear.&lt;/p&gt;&lt;p&gt;What if I can’t find clients?&lt;br/&gt;What if I mess up the business side?&lt;br/&gt;What if leaving the firm is the worst decision I ever make?&lt;/p&gt;&lt;p&gt;But what if the bigger risk is staying?&lt;/p&gt;&lt;p&gt;In this episode, Brian sits down with &lt;b&gt;family law attorney and solo practice coach Wendy Meadows&lt;/b&gt; to talk about the moment many lawyers quietly reach. The moment when you realize you are working harder than ever, bringing in real value to the firm, and somehow still feel stuck, underpaid, and out of control of your own career.&lt;/p&gt;&lt;p&gt;Wendy has helped countless lawyers make the leap into solo practice. Not with vague motivation or “just bet on yourself” advice. With a practical roadmap that starts before the resignation letter and carries through the first month of running your own firm.&lt;/p&gt;&lt;p&gt;In this conversation, Wendy breaks down the real red flags that tell lawyers it might be time to leave. Things like generating business but still only taking home a fraction of the revenue. Having ideas that could improve the firm but getting ignored. Or realizing that the traditional partnership path may never actually happen.&lt;/p&gt;&lt;p&gt;Brian and Wendy also talk about the nuts and bolts of launching a solo practice. The minimum tools you actually need to get started. How lawyers can build a client base before they even leave their firm. And why showing up authentically online might be the most underrated marketing strategy in the legal profession.&lt;/p&gt;&lt;p&gt;You will also hear an honest discussion about work life balance, why some lawyers stay solo forever, and how others build thriving firms after making the leap.&lt;/p&gt;&lt;p&gt;If you have ever wondered whether the traditional law firm model is really the only path forward, this episode might make you think twice.&lt;/p&gt;&lt;p&gt;Hit play and start imagining what your practice could look like on your terms.&lt;/p&gt;&lt;p&gt;Connect with Wendy&lt;/p&gt;&lt;p&gt;&lt;b&gt;Websites&lt;/b&gt;&lt;br/&gt;&lt;a href='https://www.sparkleandgrit.com/'&gt;https://www.sparkleandgrit.com/&lt;/a&gt;&lt;br/&gt;&lt;a href='https://wendysmeadows.com/'&gt;https://wendysmeadows.com/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;LinkedIn&lt;/b&gt;&lt;br/&gt;&lt;a href='https://www.linkedin.com/in/wendy-sare-meadows-ba80285/'&gt;https://www.linkedin.com/in/wendy-sare-meadows-ba80285/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Facebook&lt;/b&gt;&lt;br/&gt;&lt;a href='https://www.facebook.com/profile.php?id=100072318214998'&gt;https://www.facebook.com/profile.php?id=100072318214998&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Instagram&lt;/b&gt;&lt;br/&gt;&lt;a href='https://www.instagram.com/wendy_s_meadows/'&gt;https://www.instagram.com/wendy_s_meadows/&lt;/a&gt;&lt;/p&gt; &lt;p&gt;____________________________________&lt;br/&gt;Brian Glass is a nationally recognized &lt;a href='https://benglasslaw.com/bio/brian-glass/'&gt;personal injury lawyer in Fairfax&lt;/a&gt;, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.&lt;br/&gt;&lt;br/&gt;Want to connect with Brian?&lt;br/&gt;&lt;br/&gt;Follow Brian on Instagram: @&lt;a href='https://www.instagram.com/thebrianglass/'&gt;thebrianglass&lt;/a&gt;&lt;br/&gt;Connect on &lt;a href='https://www.linkedin.com/in/fairfaxpersonalinjury'&gt;LinkedIn&lt;/a&gt;&lt;/p&gt;</description>

When lawyers think about going solo, the first reaction is usually fear. What if I can’t find clients? What if I mess up the business side? What if leaving the firm is the worst decision I ever make? But what if the bigger risk is staying? In this episode, Brian sits down with family law attorney and solo practice coach Wendy Meadows to talk about the moment many lawyers quietly reach. The moment when you realize you are working harder than ever, bringing in real value to the firm, and someho...

Burned Out and Underpaid? The Red Flags That Tell Lawyers It’s Time to Go Solo | Wendy Meadows

Most law firm marketing feels like a treadmill. Post more. Track more. Spend more. Hope the numbers behave.David Vicknair is playing a different game.He’s in one of the most competitive PI markets in the country, he’s three years into TV, and he still keeps coming back to the same “boring” foundation that most firms skip. Build your list. Stay in touch. Be memorable. Not with more noise, but with consistency.In this episode, David tells the real story behind what’s working for his firm in New Orleans. We talk about the surprising world of TV advertising, why you have to commit for the long haul, and why dabbling is basically a donation to the market leaders.Then we get into the move that makes a lot of lawyers squirm: a print newsletter and the effort it takes to manage it well. Not because it’s flashy, but because it compounds. It keeps you top of mind with people who already know you, trust you, and will send you the next call when it matters.You’ll also hear David’s take on “attribution disease,” why perfect tracking is impossible, and the simple way he thinks about marketing health without going insane. Plus, a fun detour into organic content that doesn’t take itself too seriously, because nobody is searching for “seven things to do after a crash” until they’re actually in one.If you want marketing that feels steadier, simpler, and more owned, this episode will click.Connect with David<ul><li>Website: <a href='https://www.scottvicknair.com/'>scottvicknair.com</a></li><li>LinkedIn (he posts twice a week): <a href='http://www.linkedin.com/in/david-vicknair-b7454321'>www.linkedin.com/in/david-vicknair-b7454321</a></li><li>Podcast: <a href='https://podcasts.apple.com/ph/podcast/overruled-with-scott-vicknair/id1676484699'>Overruled Podcast</a></li></ul> ____________________________________ Brian Glass is a nationally recognized <a href='https://benglasslaw.com/bio/brian-glass/'>personal injury lawyer in Fairfax</a>, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others. Want to connect with Brian? Follow Brian on Instagram: @<a href='https://www.instagram.com/thebrianglass/'>thebrianglass</a> Connect on <a href='https://www.linkedin.com/in/fairfaxpersonalinjury'>LinkedIn</a>

<description>&lt;p&gt;Most law firm marketing feels like a treadmill. Post more. Track more. Spend more. Hope the numbers behave.&lt;/p&gt;&lt;p&gt;David Vicknair is playing a different game.&lt;/p&gt;&lt;p&gt;He’s in one of the most competitive PI markets in the country, he’s three years into TV, and he still keeps coming back to the same “boring” foundation that most firms skip. &lt;b&gt;Build your list. Stay in touch. Be memorable.&lt;/b&gt; Not with more noise, but with consistency.&lt;/p&gt;&lt;p&gt;In this episode, David tells the real story behind what’s working for his firm in New Orleans. We talk about the surprising world of TV advertising, why you have to commit for the long haul, and why dabbling is basically a donation to the market leaders.&lt;/p&gt;&lt;p&gt;Then we get into the move that makes a lot of lawyers squirm: a &lt;b&gt;print newsletter&lt;/b&gt; and the effort it takes to manage it well. Not because it’s flashy, but because it compounds. It keeps you top of mind with people who already know you, trust you, and will send you the next call when it matters.&lt;/p&gt;&lt;p&gt;You’ll also hear David’s take on “attribution disease,” why perfect tracking is impossible, and the simple way he thinks about marketing health without going insane. Plus, a fun detour into organic content that doesn’t take itself too seriously, because nobody is searching for “seven things to do after a crash” until they’re actually in one.&lt;/p&gt;&lt;p&gt;If you want marketing that feels steadier, simpler, and more owned, this episode will click.&lt;/p&gt;&lt;p&gt;Connect with David&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Website: &lt;a href='https://www.scottvicknair.com/'&gt;scottvicknair.com&lt;/a&gt;&lt;/li&gt;&lt;li&gt;LinkedIn (he posts twice a week): &lt;a href='http://www.linkedin.com/in/david-vicknair-b7454321'&gt;www.linkedin.com/in/david-vicknair-b7454321&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Podcast: &lt;a href='https://podcasts.apple.com/ph/podcast/overruled-with-scott-vicknair/id1676484699'&gt;&lt;b&gt;Overruled Podcast&lt;/b&gt;&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt; &lt;p&gt;____________________________________&lt;br/&gt;Brian Glass is a nationally recognized &lt;a href='https://benglasslaw.com/bio/brian-glass/'&gt;personal injury lawyer in Fairfax&lt;/a&gt;, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.&lt;br/&gt;&lt;br/&gt;Want to connect with Brian?&lt;br/&gt;&lt;br/&gt;Follow Brian on Instagram: @&lt;a href='https://www.instagram.com/thebrianglass/'&gt;thebrianglass&lt;/a&gt;&lt;br/&gt;Connect on &lt;a href='https://www.linkedin.com/in/fairfaxpersonalinjury'&gt;LinkedIn&lt;/a&gt;&lt;/p&gt;</description>

Most law firm marketing feels like a treadmill. Post more. Track more. Spend more. Hope the numbers behave. David Vicknair is playing a different game. He’s in one of the most competitive PI markets in the country, he’s three years into TV, and he still keeps coming back to the same “boring” foundation that most firms skip. Build your list. Stay in touch. Be memorable. Not with more noise, but with consistency. In this episode, David tells the real story behind what’s working for his firm in ...

The Simple Marketing Tool Most Law Firms Ignore | David Vicknair

If Part 1 made you want to rethink your marketing, Part 2 is where Dan Kennedy gets dangerously practical.This episode picks up live from the Great Legal Marketing Summit (October 2025) with Dan going deeper on the stuff most lawyers ignore because it feels “old school” or “too much work.” Direct mail. Personal follow-up. Real client engagement that does not look like every other firm’s same five ads and the same three landing pages. The kind of marketing that makes you the obvious choice because you are not playing the same game as everyone else. Consolidation is coming. More money is moving into legal. More companies are buying up attention, platforms, and distribution. And that reality changes what “growth” even means for a small firm. You can either get swept into the noise, or you can build something durable with a strategy and a circle of people who are testing what works. That’s where the conversation lands at the end. Dan talks about the value of mastermind groups, not as a trendy thing, but as a place to borrow the best experiments, skip expensive mistakes, and keep momentum when the market shifts. If you have been feeling like your marketing is fine but fragile, this episode will click. Want the notes from this conversation and the rest of the Summit sessions? Grab them at <a href='https://www.glmsummitnotes.com/'>glmsummitnotes.com</a>. ____________________________________ Brian Glass is a nationally recognized <a href='https://benglasslaw.com/bio/brian-glass/'>personal injury lawyer in Fairfax</a>, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others. Want to connect with Brian? Follow Brian on Instagram: @<a href='https://www.instagram.com/thebrianglass/'>thebrianglass</a> Connect on <a href='https://www.linkedin.com/in/fairfaxpersonalinjury'>LinkedIn</a>

<description>&lt;p&gt;If Part 1 made you want to rethink your marketing, &lt;b&gt;Part 2 is where Dan Kennedy gets dangerously practical&lt;/b&gt;.&lt;/p&gt;&lt;p&gt;This episode picks up live from the &lt;b&gt;Great Legal Marketing Summit (October 2025)&lt;/b&gt; with Dan going deeper on the stuff most lawyers ignore because it feels “old school” or “too much work.” Direct mail. Personal follow-up. Real client engagement that does not look like every other firm’s same five ads and the same three landing pages. The kind of marketing that makes you the obvious choice because you are not playing the same game as everyone else. &lt;/p&gt;&lt;p&gt;Consolidation is coming. More money is moving into legal. More companies are buying up attention, platforms, and distribution. And that reality changes what “growth” even means for a small firm. You can either get swept into the noise, or you can build something durable with a strategy and a circle of people who are testing what works. &lt;/p&gt;&lt;p&gt;That’s where the conversation lands at the end. Dan talks about the value of mastermind groups, not as a trendy thing, but as a place to borrow the best experiments, skip expensive mistakes, and keep momentum when the market shifts. If you have been feeling like your marketing is fine but fragile, this episode will click. &lt;/p&gt;&lt;p&gt;Want the notes from this conversation and the rest of the Summit sessions? Grab them at &lt;a href='https://www.glmsummitnotes.com/'&gt;&lt;b&gt;glmsummitnotes.com&lt;/b&gt;&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;____________________________________&lt;br/&gt;Brian Glass is a nationally recognized &lt;a href='https://benglasslaw.com/bio/brian-glass/'&gt;personal injury lawyer in Fairfax&lt;/a&gt;, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.&lt;br/&gt;&lt;br/&gt;Want to connect with Brian?&lt;br/&gt;&lt;br/&gt;Follow Brian on Instagram: @&lt;a href='https://www.instagram.com/thebrianglass/'&gt;thebrianglass&lt;/a&gt;&lt;br/&gt;Connect on &lt;a href='https://www.linkedin.com/in/fairfaxpersonalinjury'&gt;LinkedIn&lt;/a&gt;&lt;/p&gt;</description>

If Part 1 made you want to rethink your marketing, Part 2 is where Dan Kennedy gets dangerously practical. This episode picks up live from the Great Legal Marketing Summit (October 2025) with Dan going deeper on the stuff most lawyers ignore because it feels “old school” or “too much work.” Direct mail. Personal follow-up. Real client engagement that does not look like every other firm’s same five ads and the same three landing pages. The kind of marketing that makes you the obvious choice be...

Second Rule of Marketing: Build a Moat Before Consolidation Hits | Dan Kennedy pt. 2

Most lawyers market by looking around, copying what everyone else is doing, and hoping they can outspend the next firm.Dan Kennedy thinks that is the fastest way to become invisible.This is Part 1 of a two-part conversation from the Great Legal Marketing Summit (October 2025), where Ben Glass and Dan Kennedy dig into the core idea that built Ben’s firm in the first place: don’t do what everyone else does. Ben opens with the story of being a good lawyer who had no clue how to run a business, then getting a long sales letter in the mail for Magnetic Marketing. He almost sent it back. Instead, he listened, tested the ideas, and it changed his whole trajectory. From there, Dan gets practical and a little ruthless. He breaks down why “all digital everything” turns firms into commodities, why big-budget advertisers are not the real threat you think they are, and why your intake call is not an admin task. It is a sales conversation with someone who does not want to need a lawyer in the first place. You will hear them talk lead magnets, follow-up systems, and the “invited guest” concept. How to stop chasing prospects and start building a marketing asset that attracts the right people, over and over, without burning your life down trying to keep up with 95 million posts a day. If you have ever felt like your marketing is loud, expensive, and somehow still not working, this episode will feel like a reset.Want the full summit notes? Grab them at <a href='https://www.glmsummitnotes.com/'>glmsummitnotes.com</a>. ____________________________________ Brian Glass is a nationally recognized <a href='https://benglasslaw.com/bio/brian-glass/'>personal injury lawyer in Fairfax</a>, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others. Want to connect with Brian? Follow Brian on Instagram: @<a href='https://www.instagram.com/thebrianglass/'>thebrianglass</a> Connect on <a href='https://www.linkedin.com/in/fairfaxpersonalinjury'>LinkedIn</a>

<description>&lt;p&gt;Most lawyers market by looking around, copying what everyone else is doing, and hoping they can outspend the next firm.&lt;/p&gt;&lt;p&gt;Dan Kennedy thinks that is the fastest way to become invisible.&lt;/p&gt;&lt;p&gt;This is &lt;b&gt;Part 1&lt;/b&gt; of a two-part conversation from the &lt;b&gt;Great Legal Marketing Summit (October 2025)&lt;/b&gt;, where Ben Glass and Dan Kennedy dig into the core idea that built Ben’s firm in the first place: &lt;b&gt;don’t do what everyone else does&lt;/b&gt;. &lt;/p&gt;&lt;p&gt;Ben opens with the story of being a good lawyer who had no clue how to run a business, then getting a long sales letter in the mail for &lt;em&gt;Magnetic Marketing&lt;/em&gt;. He almost sent it back. Instead, he listened, tested the ideas, and it changed his whole trajectory. &lt;/p&gt;&lt;p&gt;From there, Dan gets practical and a little ruthless. He breaks down why “all digital everything” turns firms into commodities, why big-budget advertisers are not the real threat you think they are, and why your intake call is not an admin task. It is a sales conversation with someone who does not want to need a lawyer in the first place. &lt;/p&gt;&lt;p&gt;You will hear them talk lead magnets, follow-up systems, and the “invited guest” concept. How to stop chasing prospects and start building a marketing asset that attracts the right people, over and over, without burning your life down trying to keep up with 95 million posts a day. &lt;/p&gt;&lt;p&gt;If you have ever felt like your marketing is loud, expensive, and somehow still not working, this episode will feel like a reset.&lt;/p&gt;&lt;p&gt;Want the full summit notes? Grab them at &lt;a href='https://www.glmsummitnotes.com/'&gt;&lt;b&gt;glmsummitnotes.com&lt;/b&gt;&lt;/a&gt;.&lt;/p&gt; &lt;p&gt;____________________________________&lt;br/&gt;Brian Glass is a nationally recognized &lt;a href='https://benglasslaw.com/bio/brian-glass/'&gt;personal injury lawyer in Fairfax&lt;/a&gt;, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.&lt;br/&gt;&lt;br/&gt;Want to connect with Brian?&lt;br/&gt;&lt;br/&gt;Follow Brian on Instagram: @&lt;a href='https://www.instagram.com/thebrianglass/'&gt;thebrianglass&lt;/a&gt;&lt;br/&gt;Connect on &lt;a href='https://www.linkedin.com/in/fairfaxpersonalinjury'&gt;LinkedIn&lt;/a&gt;&lt;/p&gt;</description>

Most lawyers market by looking around, copying what everyone else is doing, and hoping they can outspend the next firm. Dan Kennedy thinks that is the fastest way to become invisible. This is Part 1 of a two-part conversation from the Great Legal Marketing Summit (October 2025), where Ben Glass and Dan Kennedy dig into the core idea that built Ben’s firm in the first place: don’t do what everyone else does.  Ben opens with the story of being a good lawyer who had no clue how to run a bus...

First Rule of Marketing: Do The Opposite of Your Competition | Dan Kennedy pt. 1

Most lawyers think “brand” means a logo, a slogan, or some clever line about fighting for justice.Kia Arian has a different take. In this GLM Summit talk, she starts with a story about being jealous of a squirrel and ends by showing you why your best marketing is not a gimmick. It is the part of you that has been there the whole time. Your story. Kia breaks down why legal marketing keeps sounding the same, why reviews are not a brand, and why “experienced and compassionate” is basically invisible at this point. Then she walks through real examples of how lawyers uncovered a message that made the right people say, “Yep. That’s my lawyer.” You will also hear how to stop trying to manufacture momentum in your marketing and instead build a message that feels true, clear, and easy to repeat. The kind that attracts the right-fit clients and quietly repels the tire kickers. If you want the GLM Summit notes Brian mentions, you can grab them at <a href='https://www.glmsummitnotes.com/'>glmsummitnotes.com</a> Connect with Kia: LinkedIn: <a href='https://www.linkedin.com/in/kiaarian/'>www.linkedin.com/in/kiaarian</a> Company: <a href='https://www.zinemarketing.com/'>www.zinemarketing.com</a> Facebook: <a href='https://www.facebook.com/zinegraphics'>www.facebook.com/zinegraphics</a> X (Twitter): <a href='https://x.com/kiaarian_'>twitter.com/kiaarian_</a> ____________________________________ Brian Glass is a nationally recognized <a href='https://benglasslaw.com/bio/brian-glass/'>personal injury lawyer in Fairfax</a>, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others. Want to connect with Brian? Follow Brian on Instagram: @<a href='https://www.instagram.com/thebrianglass/'>thebrianglass</a> Connect on <a href='https://www.linkedin.com/in/fairfaxpersonalinjury'>LinkedIn</a>

<description>&lt;p&gt;Most lawyers think “brand” means a logo, a slogan, or some clever line about fighting for justice.&lt;/p&gt;&lt;p&gt;Kia Arian has a different take. In this GLM Summit talk, she starts with a story about being jealous of a squirrel and ends by showing you why your best marketing is not a gimmick. It is the part of you that has been there the whole time. Your story. &lt;/p&gt;&lt;p&gt;Kia breaks down why legal marketing keeps sounding the same, why reviews are not a brand, and why “experienced and compassionate” is basically invisible at this point. Then she walks through real examples of how lawyers uncovered a message that made the right people say, “Yep. That’s my lawyer.” &lt;/p&gt;&lt;p&gt;You will also hear how to stop trying to manufacture momentum in your marketing and instead build a message that feels true, clear, and easy to repeat. The kind that attracts the right-fit clients and quietly repels the tire kickers. &lt;/p&gt;&lt;p&gt;If you want the GLM Summit notes Brian mentions, you can grab them at &lt;a href='https://www.glmsummitnotes.com/'&gt;&lt;b&gt;glmsummitnotes.com&lt;/b&gt;&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;&lt;b&gt;Connect with Kia:&lt;/b&gt;&lt;br/&gt;LinkedIn: &lt;a href='https://www.linkedin.com/in/kiaarian/'&gt;www.linkedin.com/in/kiaarian&lt;/a&gt;&lt;br/&gt;Company: &lt;a href='https://www.zinemarketing.com/'&gt;www.zinemarketing.com&lt;/a&gt;&lt;br/&gt;Facebook: &lt;a href='https://www.facebook.com/zinegraphics'&gt;www.facebook.com/zinegraphics&lt;/a&gt;&lt;br/&gt;X (Twitter): &lt;a href='https://x.com/kiaarian_'&gt;twitter.com/kiaarian_&lt;/a&gt;&lt;/p&gt; &lt;p&gt;____________________________________&lt;br/&gt;Brian Glass is a nationally recognized &lt;a href='https://benglasslaw.com/bio/brian-glass/'&gt;personal injury lawyer in Fairfax&lt;/a&gt;, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.&lt;br/&gt;&lt;br/&gt;Want to connect with Brian?&lt;br/&gt;&lt;br/&gt;Follow Brian on Instagram: @&lt;a href='https://www.instagram.com/thebrianglass/'&gt;thebrianglass&lt;/a&gt;&lt;br/&gt;Connect on &lt;a href='https://www.linkedin.com/in/fairfaxpersonalinjury'&gt;LinkedIn&lt;/a&gt;&lt;/p&gt;</description>

Most lawyers think “brand” means a logo, a slogan, or some clever line about fighting for justice. Kia Arian has a different take. In this GLM Summit talk, she starts with a story about being jealous of a squirrel and ends by showing you why your best marketing is not a gimmick. It is the part of you that has been there the whole time. Your story.  Kia breaks down why legal marketing keeps sounding the same, why reviews are not a brand, and why “experienced and compassionate” is basicall...

Words Tell. Stories Sell: How Lawyers Build a Magnetic Brand | Kia Arian

At Life Beyond the Briefs we help lawyers like you become less busy, make more money, and spend more time doing what they want instead of what they have to. Brian brings you guests from all walks of life are living a life of their own design and are ready to share actionable tips for how you can begin to live your own dream life.&nbsp;

Life Beyond the Briefs

Details

Recent Episodes