In this episode, Marko Pfann sits down with Blair Enns, founder of winwithoutpitching.com, to discuss his latest book, The Four Conversations: A New Model for Selling Expertise. Together, they explore the importance of structuring your sales process and dive into exclusive insights from Blair that didn’t make it into the book. This is a must-watch for anyone looking to elevate their approach to selling expertise—don’t miss it!