Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.0:20: Disney earnings4:20: Paramount – the saga continues8:10: Reddit – what did we learn from its first quarterly earnings?12:15: Why Acast is reporting strong sales growth15:30: Introducing "And Finally" – other important updates this week: TikTok, Reach, QueerAF, The Guardian, JCDecaux, UK box officeWhat do you think of this new format? Let us know at news@the-media-leader.co.uk.---Visit<a href="https://the-media-leader.com/" rel="noopener noreferrer" target="_blank">&nbsp;The Media Leader</a>&nbsp;for the most authoritative news analysis and comment on what's happening in commercial media.&nbsp;LinkedIn:&nbsp;<a href="https://www.linkedin.com/company/themedialeader/" rel="noopener noreferrer" target="_blank">The Media Leader</a>Threads:&nbsp;<a href="https://www.threads.net/@themedialeader" rel="noopener noreferrer" target="_blank">@TheMediaLeader</a>Twitter:&nbsp;<a href="https://twitter.com/themedialeader/" rel="noopener noreferrer" target="_blank">@TheMediaLeader&nbsp;</a>YouTube:&nbsp;<a href="https://www.youtube.com/channel/UCvEyHn967bPe79mFtsn_OTg" rel="noopener noreferrer" target="_blank">The Media Leader</a>

<description>
 &lt;p&gt;Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;0:20:&lt;/strong&gt; Disney earnings&lt;/p&gt;&lt;p&gt;&lt;strong&gt;4:20:&lt;/strong&gt; Paramount – the saga continues&lt;/p&gt;&lt;p&gt;&lt;strong&gt;8:10:&lt;/strong&gt; Reddit – what did we learn from its first quarterly earnings?&lt;/p&gt;&lt;p&gt;&lt;strong&gt;12:15:&lt;/strong&gt; Why Acast is reporting strong sales growth&lt;/p&gt;&lt;p&gt;&lt;strong&gt;15:30: &lt;/strong&gt;Introducing "&lt;strong&gt;And Finally" &lt;/strong&gt;– other important updates this week: TikTok, Reach, QueerAF, &lt;em&gt;The Guardian&lt;/em&gt;, JCDecaux, UK box office&lt;/p&gt;&lt;p&gt;What do you think of this new format? Let us know at news@the-media-leader.co.uk.&lt;/p&gt;&lt;p&gt;---&lt;/p&gt;&lt;p&gt;Visit&lt;a href="https://the-media-leader.com/" rel="noopener noreferrer" target="_blank"&gt;&lt;em&gt;&amp;nbsp;The Media Leader&lt;/em&gt;&lt;/a&gt;&amp;nbsp;for the most authoritative news analysis and comment on what's happening in commercial media.&amp;nbsp;&lt;/p&gt;&lt;p&gt;LinkedIn:&amp;nbsp;&lt;a href="https://www.linkedin.com/company/themedialeader/" rel="noopener noreferrer" target="_blank"&gt;The Media Leader&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Threads:&amp;nbsp;&lt;a href="https://www.threads.net/@themedialeader" rel="noopener noreferrer" target="_blank"&gt;@TheMediaLeader&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Twitter:&amp;nbsp;&lt;a href="https://twitter.com/themedialeader/" rel="noopener noreferrer" target="_blank"&gt;@TheMediaLeader&amp;nbsp;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;YouTube:&amp;nbsp;&lt;a href="https://www.youtube.com/channel/UCvEyHn967bPe79mFtsn_OTg" rel="noopener noreferrer" target="_blank"&gt;The Media Leader&lt;/a&gt;&lt;/p&gt;
 </description>

Reporters Jack Benjamin and Ella Sagar discuss key stories including Disney, Paramount and Reddit. 

 Stories that mattered this week: Disney's streaming milestone, Paramount merger saga, Reddit's first earnings

There is a rough 50/50 split between marketers who are either "relieved" that Google's cookie deprecation has been delayed again and those who are more prepared with solutions for when it does eventually happen.This is according to Tony Miller, chair of the Data &amp; Marketing Association, who spoke to reporter Ella Sagar about Google's decision to push cookie deprecation down the road for a third time, as well as what current challenges DMA members are facing.

<description>
 &lt;p&gt;There is a rough 50/50 split between marketers who are either "relieved" that Google's cookie deprecation has been delayed again and those who are more prepared with solutions for when it does eventually happen.&lt;/p&gt;&lt;p&gt;This is according to Tony Miller, chair of the Data &amp;amp; Marketing Association, who spoke to reporter Ella Sagar about Google's decision to push cookie deprecation down the road for a third time, as well as what current challenges DMA members are facing.&lt;/p&gt;
 </description>

Tony Miller, chair of the Data & Marketing Association, speaks about a split in marketers' preparedness for cookie deprecation as Google pushes it down the road for a third time, as well as what current challenges DMA members are facing.

Many marketers 'relieved' about cookie deprecation delay

Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.1:30: Google delays the phasing out of third-party cookies again. Why and should we still care?3:00: Alphabet earnings and a focus on YouTube4:30: TikTok faces US ban in nine months – how will it respond?7:07: Spotify's pivot to video10:10: Snap's small-business success13:00: Factors now driving Amazon ad growth16:50: Bob Bakish exits Paramount amid merger talks---Visit<a href="https://the-media-leader.com/" rel="noopener noreferrer" target="_blank">&nbsp;The Media Leader</a>&nbsp;for the most authoritative news analysis and comment on what's happening in commercial media.&nbsp;LinkedIn:&nbsp;<a href="https://www.linkedin.com/company/themedialeader/" rel="noopener noreferrer" target="_blank">The Media Leader</a>Threads:&nbsp;<a href="https://www.threads.net/@themedialeader" rel="noopener noreferrer" target="_blank">@TheMediaLeader</a>Twitter:&nbsp;<a href="https://twitter.com/themedialeader/" rel="noopener noreferrer" target="_blank">@TheMediaLeader&nbsp;</a>YouTube:&nbsp;<a href="https://www.youtube.com/channel/UCvEyHn967bPe79mFtsn_OTg" rel="noopener noreferrer" target="_blank">The Media Leader</a>

<description>
 &lt;p&gt;Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;1:30:&lt;/strong&gt; Google delays the phasing out of third-party cookies again. Why and should we still care?&lt;/p&gt;&lt;p&gt;&lt;strong&gt;3:00:&lt;/strong&gt; Alphabet earnings and a focus on YouTube&lt;/p&gt;&lt;p&gt;&lt;strong&gt;4:30:&lt;/strong&gt; TikTok faces US ban in nine months – how will it respond?&lt;/p&gt;&lt;p&gt;&lt;strong&gt;7:07:&lt;/strong&gt; Spotify's pivot to video&lt;/p&gt;&lt;p&gt;&lt;strong&gt;10:10:&lt;/strong&gt; Snap's small-business success&lt;/p&gt;&lt;p&gt;&lt;strong&gt;13:00:&lt;/strong&gt; Factors now driving Amazon ad growth&lt;/p&gt;&lt;p&gt;&lt;strong&gt;16:50:&lt;/strong&gt; Bob Bakish exits Paramount amid merger talks&lt;/p&gt;&lt;p&gt;---&lt;/p&gt;&lt;p&gt;Visit&lt;a href="https://the-media-leader.com/" rel="noopener noreferrer" target="_blank"&gt;&lt;em&gt;&amp;nbsp;The Media Leader&lt;/em&gt;&lt;/a&gt;&amp;nbsp;for the most authoritative news analysis and comment on what's happening in commercial media.&amp;nbsp;&lt;/p&gt;&lt;p&gt;LinkedIn:&amp;nbsp;&lt;a href="https://www.linkedin.com/company/themedialeader/" rel="noopener noreferrer" target="_blank"&gt;The Media Leader&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Threads:&amp;nbsp;&lt;a href="https://www.threads.net/@themedialeader" rel="noopener noreferrer" target="_blank"&gt;@TheMediaLeader&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Twitter:&amp;nbsp;&lt;a href="https://twitter.com/themedialeader/" rel="noopener noreferrer" target="_blank"&gt;@TheMediaLeader&amp;nbsp;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;YouTube:&amp;nbsp;&lt;a href="https://www.youtube.com/channel/UCvEyHn967bPe79mFtsn_OTg" rel="noopener noreferrer" target="_blank"&gt;The Media Leader&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;
 </description>

Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week. 

Stories that mattered this week: Google cookie fallout, TikTok fights back, Spotify, Paramount

Welcome to this special four-part series of the podcast, which we've produced with Bloomberg Media. For the first time, we've recorded the podcast in a studio, so you can also watch/listen on our YouTube channel.The Future of Marketing&nbsp;is a series of conversations about the essential strategies and skills needed for marketers and their teams to thrive in today's complex cross-platform ecosystem. Hosted by editor-in-chief Omar Oakes, each episode this month will bring together the buy side and sell side of media to discuss the opportunities and pitfalls in 2024 and beyond.Episode 4: The magic of video – captivating content for all seasonsMedia agency Starcom’s chief strategy officer, Dan Plant, is joined by Bloomberg Media’s Duncan Chater and Omar Oakes to delve into how video and original programming have redefined the boundaries of brand engagement and audience resonance.Conversation outline:<ul><li>The state of video today as a storytelling channel with the rise of short-form content on TikTok, Instagram and YouTube</li><li>Stories from brands during the recent festive season</li><li>Original programming and documentary-style videos' impact to reach diverse audiences</li><li>How marketers can use storytelling in video throughout the year, as opposed to a particular time in the calendar</li><li>What’s new in 2024 for working with original content creators, platforms and media owner in-house studios?</li></ul> This is the last episode! Duncan and Omar wrap the conversation to summarise what advertisers and media owners should take into account when considering the future of marketing.Subscribe and scroll back through our feed to get previous episodes (they can be taken in any order).---Thanks, as always, to our production partners&nbsp;<a href="http://trisonic.co.uk/" rel="noopener noreferrer" target="_blank">Trisonic</a>&nbsp;for editing this episode and for producing this series, which was recorded at Create in London.&nbsp;Visit<a href="https://the-media-leader.com/" rel="noopener noreferrer" target="_blank">&nbsp;The Media Leader</a>&nbsp;for the most authoritative news analysis and comment on what's happening in commercial media.&nbsp;LinkedIn:&nbsp;<a href="https://www.linkedin.com/company/themedialeader/" rel="noopener noreferrer" target="_blank">The Media Leader</a>Threads:&nbsp;<a href="https://www.threads.net/@themedialeader" rel="noopener noreferrer" target="_blank">@TheMediaLeader</a>Twitter:&nbsp;<a href="https://twitter.com/themedialeader/" rel="noopener noreferrer" target="_blank">@TheMediaLeader&nbsp;</a>YouTube:&nbsp;<a href="https://www.youtube.com/channel/UCvEyHn967bPe79mFtsn_OTg" rel="noopener noreferrer" target="_blank">The Media Leader</a>

<description>
 &lt;p&gt;Welcome to this special four-part series of the podcast, which we've produced with Bloomberg Media. For the first time, we've recorded the podcast in a studio, so you can also watch/listen on our YouTube channel.&lt;/p&gt;&lt;p&gt;&lt;em&gt;The Future of Marketing&lt;/em&gt;&amp;nbsp;is a series of conversations about the essential strategies and skills needed for marketers and their teams to thrive in today's complex cross-platform ecosystem. Hosted by editor-in-chief Omar Oakes, each episode this month will bring together the buy side and sell side of media to discuss the opportunities and pitfalls in 2024 and beyond.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Episode 4: The magic of video – captivating content for all seasons&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;Media agency Starcom’s chief strategy officer, Dan Plant, is joined by Bloomberg Media’s Duncan Chater and Omar Oakes to delve into how video and original programming have redefined the boundaries of brand engagement and audience resonance.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Conversation outline:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;The state of video today as a storytelling channel with the rise of short-form content on TikTok, Instagram and YouTube&lt;/li&gt;&lt;li&gt;Stories from brands during the recent festive season&lt;/li&gt;&lt;li&gt;Original programming and documentary-style videos' impact to reach diverse audiences&lt;/li&gt;&lt;li&gt;How marketers can use storytelling in video throughout the year, as opposed to a particular time in the calendar&lt;/li&gt;&lt;li&gt;What’s new in 2024 for working with original content creators, platforms and media owner in-house studios?&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;This is the last episode! Duncan and Omar wrap the conversation to summarise what advertisers and media owners should take into account when considering the future of marketing.&lt;/p&gt;&lt;p&gt;Subscribe and scroll back through our feed to get previous episodes (they can be taken in any order).&lt;/p&gt;&lt;p&gt;---&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Thanks, as always, to our production partners&amp;nbsp;&lt;/strong&gt;&lt;a href="http://trisonic.co.uk/" rel="noopener noreferrer" target="_blank"&gt;&lt;strong&gt;Trisonic&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;&amp;nbsp;for editing this episode and for producing this series, which was recorded at Create in London.&amp;nbsp;&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;Visit&lt;a href="https://the-media-leader.com/" rel="noopener noreferrer" target="_blank"&gt;&lt;em&gt;&amp;nbsp;The Media Leader&lt;/em&gt;&lt;/a&gt;&amp;nbsp;for the most authoritative news analysis and comment on what's happening in commercial media.&amp;nbsp;&lt;/p&gt;&lt;p&gt;LinkedIn:&amp;nbsp;&lt;a href="https://www.linkedin.com/company/themedialeader/" rel="noopener noreferrer" target="_blank"&gt;The Media Leader&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Threads:&amp;nbsp;&lt;a href="https://www.threads.net/@themedialeader" rel="noopener noreferrer" target="_blank"&gt;@TheMediaLeader&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Twitter:&amp;nbsp;&lt;a href="https://twitter.com/themedialeader/" rel="noopener noreferrer" target="_blank"&gt;@TheMediaLeader&amp;nbsp;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;YouTube:&amp;nbsp;&lt;a href="https://www.youtube.com/channel/UCvEyHn967bPe79mFtsn_OTg" rel="noopener noreferrer" target="_blank"&gt;The Media Leader&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;
 </description>

Media agency Starcom’s chief strategy officer Dan Plant is joined by Bloomberg Media’s Duncan Chater and Omar Oakes to delve into how video and original programming have redefined the boundaries of brand engagement and audience resonance. 

The Future of Marketing with Bloomberg Media – Ep4: The magic of video

We’ve just finished one of our big London events, The Future of Audio&nbsp;and Entertainment, where we had some of the most influential players in commercial audio and online platforms get together to talk about the future of content, production, AI, ads, sponsorships and measurement.If you subscribe to our YouTube channel, you’ll see that we’re also regularly publishing flash interviews from our events, via The Media Leader Live studio, and today we bring you two of those conversations by our audio reporter Ella Sagar.The first one is with Matt Payton, CEO of commercial radio industry body Radiocentre, which launched some stark findings on the day of the event that showed if the BBC decided to introduce advertising across radio, the financial impact on commercial radio would be “devastating”, with a 36% forecast decline in revenues.And Michael Bayston, Acast's vice-president of adtech solutions, discusses why measurement is still such a key challenge this year, both for legacy radio broadcasters and digital platforms.---Visit<a href="https://the-media-leader.com/" rel="noopener noreferrer" target="_blank">&nbsp;The Media Leader</a>&nbsp;for the most authoritative news analysis and comment on what's happening in commercial media.&nbsp;LinkedIn:&nbsp;<a href="https://www.linkedin.com/company/themedialeader/" rel="noopener noreferrer" target="_blank">The Media Leader</a>Threads:&nbsp;<a href="https://www.threads.net/@themedialeader" rel="noopener noreferrer" target="_blank">@TheMediaLeader</a>Twitter:&nbsp;<a href="https://twitter.com/themedialeader/" rel="noopener noreferrer" target="_blank">@TheMediaLeader&nbsp;</a>YouTube:&nbsp;<a href="https://www.youtube.com/channel/UCvEyHn967bPe79mFtsn_OTg" rel="noopener noreferrer" target="_blank">The Media Leader</a>

<description>
 &lt;p&gt;We’ve just finished one of our big London events, The Future of Audio&amp;nbsp;and Entertainment, where we had some of the most influential players in commercial audio and online platforms get together to talk about the future of content, production, AI, ads, sponsorships and measurement.&lt;/p&gt;&lt;p&gt;If you subscribe to our YouTube channel, you’ll see that we’re also regularly publishing flash interviews from our events, via The Media Leader Live studio, and today we bring you two of those conversations by our audio reporter Ella Sagar.&lt;/p&gt;&lt;p&gt;The first one is with&lt;strong&gt; Matt Payton, CEO of commercial radio industry body Radiocentre&lt;/strong&gt;, which launched some stark findings on the day of the event that showed if the BBC decided to introduce advertising across radio, the financial impact on commercial radio would be “devastating”, with a 36% forecast decline in revenues.&lt;/p&gt;&lt;p&gt;And&lt;strong&gt; Michael Bayston&lt;/strong&gt;,&lt;strong&gt; Acast's vice-president of adtech solutions&lt;/strong&gt;,&lt;strong&gt; &lt;/strong&gt;discusses why measurement is still such a key challenge this year, both for legacy radio broadcasters and digital platforms.&lt;/p&gt;&lt;p&gt;---&lt;/p&gt;&lt;p&gt;Visit&lt;a href="https://the-media-leader.com/" rel="noopener noreferrer" target="_blank"&gt;&lt;em&gt;&amp;nbsp;The Media Leader&lt;/em&gt;&lt;/a&gt;&amp;nbsp;for the most authoritative news analysis and comment on what's happening in commercial media.&amp;nbsp;&lt;/p&gt;&lt;p&gt;LinkedIn:&amp;nbsp;&lt;a href="https://www.linkedin.com/company/themedialeader/" rel="noopener noreferrer" target="_blank"&gt;The Media Leader&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Threads:&amp;nbsp;&lt;a href="https://www.threads.net/@themedialeader" rel="noopener noreferrer" target="_blank"&gt;@TheMediaLeader&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Twitter:&amp;nbsp;&lt;a href="https://twitter.com/themedialeader/" rel="noopener noreferrer" target="_blank"&gt;@TheMediaLeader&amp;nbsp;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;YouTube:&amp;nbsp;&lt;a href="https://www.youtube.com/channel/UCvEyHn967bPe79mFtsn_OTg" rel="noopener noreferrer" target="_blank"&gt;The Media Leader&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;
 </description>

Two key interviews from our Future of Audio and Entertainment event last week: Matt Payton (Radiocentre) on an ad-funded BBC and Michael Bayston (Acast) on what's next for audio measurement. 

The Future of Audio key interviews: Radiocentre on BBC ads and Acast on podcast measurement

The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising. Hosted by reporter and producer Jack Benjamin, reporter Ella Sagar, and editor-in-chief Omar Oakes, we speak to senior leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.Find out more at <a href="https://the-media-leader.com/" rel="noopener noreferrer" target="_blank">the-media-leader.com</a> and <a href="https://info.uk.adwanted.com/themedialeader-sign-up" rel="noopener noreferrer" target="_blank">subscribe to our daily newsletter</a>.

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