On the surface, the global ad industry appears to be in rude health. GroupM upwardly revised its This Year Next Year global ad revenue forecast for 2024 and expects it to surpass $1tn for the first time – and that’s excluding US political advertising, which itself totalled $15.1bn.In the UK, despite uncertainty regarding the country's political and economic future, the ad market grew 8.3%, with further 7% growth now expected for 2025.But, of course, there are numerous unpredictabilities next year, such as around how a new Donald Trump administration could impact global trade or pursue Big Tech regulation. Meanwhile, most ad growth is being driven by just five companies: Google, Meta, Amazon, ByteDance and Alibaba — suggesting a consolidation of ad revenue into fewer, bigger hands.Kate Scott-Dawkins is GroupM's global president of business intelligence and author of the&nbsp;This Year Next Year&nbsp;report.In conversation with Jack Benjamin, Scott-Dawkins explained that advertisers have grown accustomed to managing uncertainty over the past five years and that growth drivers such as retail media and streaming TV, as well as an influx of new AI-based startups, are likely to provide a boost to future ad spending."The uncertainty that advertisers are dealing with has existed and will continue to exist into next year," she said. "The advertising economy is going to continue despite that."Scott-Dawkins will be presenting further details from&nbsp;This Year Next Year at&nbsp;The Media Leader's <a href="https://www.adwantedevents.com/FTVAGlobal2024" rel="noopener noreferrer" target="_blank">Future of TV Advertising Global conference</a> in London next week.Highlights:2:24: Toplines: positive growth despite uncertainty8:13: Big Tech's domination of ad revenue growth – is it healthy?12:26:&nbsp;Why the UK is outperforming expectations16:43: Volatility in the Chinese market20:26: Opportunities and knock-on effects as sport becomes more important for TV23:36: The importance of supporting publishing as it loses market share27:02: Tech brands to watch as they spend on marketing to promote AIRelated articles:<a href="https://uk.themedialeader.com/global-ad-industry-to-grow-9-5-this-year-as-revenue-flows-to-tech-giants/" rel="noopener noreferrer" target="_blank">Global ad industry to grow 9.5% this year as revenue flows to tech giants</a><a href="https://uk.themedialeader.com/ooh-tops-1bn-in-ad-revenue-in-2024-so-far/" rel="noopener noreferrer" target="_blank">OOH tops £1bn in ad revenue in 2024 so far</a><a href="https://uk.themedialeader.com/uk-tv-exports-fall-2-despite-strong-us-demand/" rel="noopener noreferrer" target="_blank">UK TV exports fall 2% despite strong US demand</a><a href="https://uk.themedialeader.com/how-we-should-treat-groupm-ipg-and-zenith-forecasts/" rel="noopener noreferrer" target="_blank">Explained: how we should treat GroupM, IPG and Zenith adspend forecasts</a>---Thanks to our production partners Trisonic for editing this episode.<a href="https://trisonic.co.uk/" rel="noopener noreferrer" target="_blank">--&gt; Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audience</a>Visit<a href="https://the-media-leader.com/" rel="noopener noreferrer" target="_blank">&nbsp;The Media Leader</a>&nbsp;for the most authoritative news analysis and comment on what's happening in commercial media.&nbsp;LinkedIn:&nbsp;<a href="https://www.linkedin.com/company/themedialeader/" rel="noopener noreferrer" target="_blank">The Media Leader</a>YouTube:&nbsp;<a href="https://www.youtube.com/channel/UCvEyHn967bPe79mFtsn_OTg" rel="noopener noreferrer" target="_blank">The Media Leader</a>

<description>
 &lt;p&gt;On the surface, the global ad industry appears to be in rude health. GroupM upwardly revised its &lt;em&gt;This Year Next Year &lt;/em&gt;global ad revenue forecast for 2024 and expects it to surpass $1tn for the first time – and that’s excluding US political advertising, which itself totalled $15.1bn.&lt;/p&gt;&lt;p&gt;In the UK, despite uncertainty regarding the country's political and economic future, the ad market grew 8.3%, with further 7% growth now expected for 2025.&lt;/p&gt;&lt;p&gt;But, of course, there are numerous unpredictabilities next year, such as around how a new Donald Trump administration could impact global trade or pursue Big Tech regulation. Meanwhile, most ad growth is being driven by just five companies: Google, Meta, Amazon, ByteDance and Alibaba — suggesting a consolidation of ad revenue into fewer, bigger hands.&lt;/p&gt;&lt;p&gt;Kate Scott-Dawkins is GroupM's global president of business intelligence and author of the&amp;nbsp;&lt;em&gt;This Year Next Year&amp;nbsp;&lt;/em&gt;report.&lt;/p&gt;&lt;p&gt;In conversation with Jack Benjamin, Scott-Dawkins explained that advertisers have grown accustomed to managing uncertainty over the past five years and that growth drivers such as retail media and streaming TV, as well as an influx of new AI-based startups, are likely to provide a boost to future ad spending.&lt;/p&gt;&lt;p&gt;"The uncertainty that advertisers are dealing with has existed and will continue to exist into next year," she said. "The advertising economy is going to continue despite that."&lt;/p&gt;&lt;p&gt;Scott-Dawkins will be presenting further details from&amp;nbsp;&lt;em&gt;This Year Next Year&lt;/em&gt; at&amp;nbsp;&lt;em&gt;The Media Leader&lt;/em&gt;'s &lt;a href="https://www.adwantedevents.com/FTVAGlobal2024" rel="noopener noreferrer" target="_blank"&gt;Future of TV Advertising Global conference&lt;/a&gt; in London next week.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Highlights:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;2:24:&lt;/strong&gt; Toplines: positive growth despite uncertainty&lt;/p&gt;&lt;p&gt;&lt;strong&gt;8:13:&lt;/strong&gt; Big Tech's domination of ad revenue growth – is it healthy?&lt;/p&gt;&lt;p&gt;&lt;strong&gt;12:26:&amp;nbsp;&lt;/strong&gt;Why the UK is outperforming expectations&lt;/p&gt;&lt;p&gt;&lt;strong&gt;16:43:&lt;/strong&gt; Volatility in the Chinese market&lt;/p&gt;&lt;p&gt;&lt;strong&gt;20:26:&lt;/strong&gt; Opportunities and knock-on effects as sport becomes more important for TV&lt;/p&gt;&lt;p&gt;&lt;strong&gt;23:36:&lt;/strong&gt; The importance of supporting publishing as it loses market share&lt;/p&gt;&lt;p&gt;&lt;strong&gt;27:02:&lt;/strong&gt; Tech brands to watch as they spend on marketing to promote AI&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Related articles:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://uk.themedialeader.com/global-ad-industry-to-grow-9-5-this-year-as-revenue-flows-to-tech-giants/" rel="noopener noreferrer" target="_blank"&gt;Global ad industry to grow 9.5% this year as revenue flows to tech giants&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://uk.themedialeader.com/ooh-tops-1bn-in-ad-revenue-in-2024-so-far/" rel="noopener noreferrer" target="_blank"&gt;OOH tops £1bn in ad revenue in 2024 so far&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://uk.themedialeader.com/uk-tv-exports-fall-2-despite-strong-us-demand/" rel="noopener noreferrer" target="_blank"&gt;UK TV exports fall 2% despite strong US demand&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://uk.themedialeader.com/how-we-should-treat-groupm-ipg-and-zenith-forecasts/" rel="noopener noreferrer" target="_blank"&gt;Explained: how we should treat GroupM, IPG and Zenith adspend forecasts&lt;/a&gt;&lt;/p&gt;&lt;p&gt;---&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Thanks to our production partners Trisonic for editing this episode.&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://trisonic.co.uk/" rel="noopener noreferrer" target="_blank"&gt;&lt;strong&gt;--&amp;gt; Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audience&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Visit&lt;a href="https://the-media-leader.com/" rel="noopener noreferrer" target="_blank"&gt;&lt;em&gt;&amp;nbsp;The Media Leader&lt;/em&gt;&lt;/a&gt;&amp;nbsp;for the most authoritative news analysis and comment on what's happening in commercial media.&amp;nbsp;&lt;/p&gt;&lt;p&gt;LinkedIn:&amp;nbsp;&lt;a href="https://www.linkedin.com/company/themedialeader/" rel="noopener noreferrer" target="_blank"&gt;The Media Leader&lt;/a&gt;&lt;/p&gt;&lt;p&gt;YouTube:&amp;nbsp;&lt;a href="https://www.youtube.com/channel/UCvEyHn967bPe79mFtsn_OTg" rel="noopener noreferrer" target="_blank"&gt;The Media Leader&lt;/a&gt;&lt;/p&gt;
 </description>

GroupM's president of global business intelligence breaks down the latest This Year Next Year report and why it presents optimism about digital-driven global adspend growth despite uncertain economic conditions.

Why uncertainty is the new normal — with GroupM's Kate Scott-Dawkins

2024 is winding down and for their last weekly news podcast of the year, host Jack Benjamin and editor-in-chief Omar Oakes sat down to look back on the past year in media and advertising.It was a year in which digital giants continued to grow, retail media surged, OOH prospered and TV streaming services became largely profitable. It was also a year that saw Big Tech facing renewed antitrust efforts, changes to Google and Meta's algorithms punishing online publishers and the industry reckoning with what a new AI-led era could look like.The pair not only consider what 2024 meant for the wider media ecosystem, but also look ahead to the uncertainties to come in 2025.Highlights:2:56: What was the big trend in 2024? A year of two halves and political uncertainty11:26: Tech regulation and profitable streaming services19:06: Traditional media: OOH sees success; journalism and publishing challenged by headwinds35:22: AI uses are broadening and changing working practice43:41: The past week in news: Sky upfronts, Barb and Origin, Ofcom's BBC report and Guardian/Observer strikesRelated articles:<a href="https://uk.themedialeader.com/sky-failed-our-high-standards-ads-chief-tells-industry-at-upfronts/" rel="noopener noreferrer" target="_blank">Sky failed our high standards, ads chief tells industry at upfronts</a><a href="https://uk.themedialeader.com/ipsos-eyes-uk-tv-measurement-space-as-it-plots-kantar-media-acquisition/" rel="noopener noreferrer" target="_blank">Ipsos eyes UK TV measurement space as it plots Kantar Media acquisition</a><a href="https://uk.themedialeader.com/plan-tabled-for-barb-to-join-origin-in-hybrid-reporting-model/" rel="noopener noreferrer" target="_blank">Plan tabled for Barb to join Origin in hybrid reporting model</a><a href="https://uk.themedialeader.com/ooh-tops-1bn-in-ad-revenue-in-2024-so-far/" rel="noopener noreferrer" target="_blank">OOH tops £1bn in ad revenue in 2024 so far</a><a href="https://uk.themedialeader.com/publishers-say-googles-ai-overviews-have-reduced-traffic-potential/" rel="noopener noreferrer" target="_blank">Publishers say Google’s AI Overviews have reduced traffic potential</a>---Visit<a href="https://the-media-leader.com/" rel="noopener noreferrer" target="_blank">&nbsp;The Media Leader</a>&nbsp;for the most authoritative news analysis and comment on what's happening in commercial media.&nbsp;LinkedIn:&nbsp;<a href="https://www.linkedin.com/company/themedialeader/" rel="noopener noreferrer" target="_blank">The Media Leader</a>YouTube:&nbsp;<a href="https://www.youtube.com/channel/UCvEyHn967bPe79mFtsn_OTg" rel="noopener noreferrer" target="_blank">The Media Leader</a>

<description>
 &lt;p&gt;2024 is winding down and for their last weekly news podcast of the year, host Jack Benjamin and editor-in-chief Omar Oakes sat down to look back on the past year in media and advertising.&lt;/p&gt;&lt;p&gt;It was a year in which digital giants continued to grow, retail media surged, OOH prospered and TV streaming services became largely profitable. It was also a year that saw Big Tech facing renewed antitrust efforts, changes to Google and Meta's algorithms punishing online publishers and the industry reckoning with what a new AI-led era could look like.&lt;/p&gt;&lt;p&gt;The pair not only consider what 2024 meant for the wider media ecosystem, but also look ahead to the uncertainties to come in 2025.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Highlights:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;2:56:&lt;/strong&gt; What was the big trend in 2024? A year of two halves and political uncertainty&lt;/p&gt;&lt;p&gt;&lt;strong&gt;11:26: &lt;/strong&gt;Tech regulation and profitable streaming services&lt;/p&gt;&lt;p&gt;&lt;strong&gt;19:06: &lt;/strong&gt;Traditional media: OOH sees success; journalism and publishing challenged by headwinds&lt;/p&gt;&lt;p&gt;&lt;strong&gt;35:22:&lt;/strong&gt; AI uses are broadening and changing working practice&lt;/p&gt;&lt;p&gt;&lt;strong&gt;43:41:&lt;/strong&gt; The past week in news: Sky upfronts, Barb and Origin, Ofcom's BBC report and &lt;em&gt;Guardian&lt;/em&gt;/&lt;em&gt;Observer &lt;/em&gt;strikes&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Related articles:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://uk.themedialeader.com/sky-failed-our-high-standards-ads-chief-tells-industry-at-upfronts/" rel="noopener noreferrer" target="_blank"&gt;Sky failed our high standards, ads chief tells industry at upfronts&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://uk.themedialeader.com/ipsos-eyes-uk-tv-measurement-space-as-it-plots-kantar-media-acquisition/" rel="noopener noreferrer" target="_blank"&gt;Ipsos eyes UK TV measurement space as it plots Kantar Media acquisition&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://uk.themedialeader.com/plan-tabled-for-barb-to-join-origin-in-hybrid-reporting-model/" rel="noopener noreferrer" target="_blank"&gt;Plan tabled for Barb to join Origin in hybrid reporting model&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://uk.themedialeader.com/ooh-tops-1bn-in-ad-revenue-in-2024-so-far/" rel="noopener noreferrer" target="_blank"&gt;OOH tops £1bn in ad revenue in 2024 so far&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://uk.themedialeader.com/publishers-say-googles-ai-overviews-have-reduced-traffic-potential/" rel="noopener noreferrer" target="_blank"&gt;Publishers say Google’s AI Overviews have reduced traffic potential&lt;/a&gt;&lt;/p&gt;&lt;p&gt;---&lt;/p&gt;&lt;p&gt;Visit&lt;a href="https://the-media-leader.com/" rel="noopener noreferrer" target="_blank"&gt;&lt;em&gt;&amp;nbsp;The Media Leader&lt;/em&gt;&lt;/a&gt;&amp;nbsp;for the most authoritative news analysis and comment on what's happening in commercial media.&amp;nbsp;&lt;/p&gt;&lt;p&gt;LinkedIn:&amp;nbsp;&lt;a href="https://www.linkedin.com/company/themedialeader/" rel="noopener noreferrer" target="_blank"&gt;The Media Leader&lt;/a&gt;&lt;/p&gt;&lt;p&gt;YouTube:&amp;nbsp;&lt;a href="https://www.youtube.com/channel/UCvEyHn967bPe79mFtsn_OTg" rel="noopener noreferrer" target="_blank"&gt;The Media Leader&lt;/a&gt;&lt;/p&gt;
 </description>

Host Jack Benjamin and editor-in-chief Omar Oakes unpack the biggest stories and themes in the world of media in 2024 and discuss uncertainties for what lies ahead.

2024 in review: Themes and challenges for the media industry

Serial agency founder and digital media pioneer Pete Robins talks to editor-in-chief Omar Oakes about why he believes there's never been a better time to plan media.Robins is set to <a href="https://uk.themedialeader.com/digital-pioneer-pete-robins-launches-fifth-media-agency/" rel="noopener noreferrer" target="_blank">launch his fifth media agency,</a>&nbsp;Project5 – named after his belief that the industry has entered "the fifth age of media".Four-fifths of all media is delivered by a form of technology shaped by some sort of data, Robins explains. While the principal goals of media have not changed, the possibilities to plan media have now transformed significantly.Related articles:<a href="https://uk.themedialeader.com/digital-pioneer-pete-robins-launches-fifth-media-agency/" rel="noopener noreferrer" target="_blank">Digital pioneer Pete Robins launches fifth media agency</a>---Thanks to our production partners Trisonic for editing this episode.<a href="https://trisonic.co.uk/" rel="noopener noreferrer" target="_blank">--&gt; Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audience</a> &nbsp;

<description>
 &lt;p&gt;Serial agency founder and digital media pioneer Pete Robins talks to editor-in-chief Omar Oakes about why he believes there's never been a better time to plan media.&lt;/p&gt;&lt;p&gt;Robins is set to &lt;a href="https://uk.themedialeader.com/digital-pioneer-pete-robins-launches-fifth-media-agency/" rel="noopener noreferrer" target="_blank"&gt;launch his fifth media agency,&lt;/a&gt;&amp;nbsp;Project5 – named after his belief that the industry has entered "the fifth age of media".&lt;/p&gt;&lt;p&gt;Four-fifths of all media is delivered by a form of technology shaped by some sort of data, Robins explains. While the principal goals of media have not changed, the possibilities to plan media have now transformed significantly.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Related articles:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://uk.themedialeader.com/digital-pioneer-pete-robins-launches-fifth-media-agency/" rel="noopener noreferrer" target="_blank"&gt;Digital pioneer Pete Robins launches fifth media agency&lt;/a&gt;&lt;/p&gt;&lt;p&gt;---&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Thanks to our production partners Trisonic for editing this episode.&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://trisonic.co.uk/" rel="noopener noreferrer" target="_blank"&gt;&lt;strong&gt;--&amp;gt; Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audience&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;
 </description>

Serial agency founder and digital media pioneer Pete Robins talks to editor-in-chief Omar Oakes about why he believes there's never been a better time to plan media.

Epic conversation with Pete Robins: The fifth age of media

Sarah Prentice, head of media strategy and planning at Heineken UK, Rachel Coffey, chief strategy officer at Initiative UK, and Peter Rowe, head of media at NatWest Group, answer audience questions on planning.During the discussion, the trio debate what truly drives consideration, the role of AI in strategic thinking, how diversity, equity and inclusion informs their work in a practical sense and so much more.In particular, they also respond to one of the hot questions this year: how much is too much when it comes to spending on social media, in light of EssenceMediacom's eye-catching research that suggests brands could be spending three times too much in social.The panel was recorded at The Future of Media London in October and was chaired by Jack Benjamin.Highlights:1:02: Considering consideration4:00: Are we spending too much on social and where to reapportion that budget6:50: What should technology stay out of the way from?&nbsp;9:15: How to position DEI in planning and what that means within the wider business13:42: Balancing wider concerns about social media use with brand spend on these platforms18:15: The role of sustainability initiatives in planning22:50:&nbsp;Breaking down specialism "silos"Related articles:<a href="https://uk.themedialeader.com/brands-could-be-spending-three-times-too-much-on-social-you-read-that-right/" rel="noopener noreferrer" target="_blank">Brands could be spending three times too much on social. You read that right</a><a href="https://uk.themedialeader.com/100-years-of-doing-it-wrong-and-how-to-do-it-right/" rel="noopener noreferrer" target="_blank">100 years of doing it wrong — and how to do it right</a><a href="https://uk.themedialeader.com/ama-ask-media-experts-anything/" rel="noopener noreferrer" target="_blank">AMA: Ask media experts anything!</a>---Visit<a href="https://the-media-leader.com/" rel="noopener noreferrer" target="_blank">&nbsp;The Media Leader</a>&nbsp;for the most authoritative news analysis and comment on what's happening in commercial media.&nbsp;LinkedIn:&nbsp;<a href="https://www.linkedin.com/company/themedialeader/" rel="noopener noreferrer" target="_blank">The Media Leader</a>YouTube:&nbsp;<a href="https://www.youtube.com/channel/UCvEyHn967bPe79mFtsn_OTg" rel="noopener noreferrer" target="_blank">The Media Leader</a>

<description>
 &lt;p&gt;Sarah Prentice, head of media strategy and planning at Heineken UK, Rachel Coffey, chief strategy officer at Initiative UK, and Peter Rowe, head of media at NatWest Group, answer audience questions on planning.&lt;/p&gt;&lt;p&gt;During the discussion, the trio debate what truly drives consideration, the role of AI in strategic thinking, how diversity, equity and inclusion informs their work in a practical sense and so much more.&lt;/p&gt;&lt;p&gt;In particular, they also respond to one of the hot questions this year: how much is too much when it comes to spending on social media, in light of EssenceMediacom's eye-catching research that suggests brands could be spending three times too much in social.&lt;/p&gt;&lt;p&gt;The panel was recorded at The Future of Media London in October and was chaired by Jack Benjamin.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Highlights:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;1:02:&lt;/strong&gt; Considering consideration&lt;/p&gt;&lt;p&gt;&lt;strong&gt;4:00:&lt;/strong&gt; Are we spending too much on social and where to reapportion that budget&lt;/p&gt;&lt;p&gt;&lt;strong&gt;6:50:&lt;/strong&gt; What should technology stay out of the way from?&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;9:15:&lt;/strong&gt; How to position DEI in planning and what that means within the wider business&lt;/p&gt;&lt;p&gt;&lt;strong&gt;13:42:&lt;/strong&gt; Balancing wider concerns about social media use with brand spend on these platforms&lt;/p&gt;&lt;p&gt;&lt;strong&gt;18:15:&lt;/strong&gt; The role of sustainability initiatives in planning&lt;/p&gt;&lt;p&gt;&lt;strong&gt;22:50:&amp;nbsp;&lt;/strong&gt;Breaking down specialism "silos"&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Related articles:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://uk.themedialeader.com/brands-could-be-spending-three-times-too-much-on-social-you-read-that-right/" rel="noopener noreferrer" target="_blank"&gt;Brands could be spending three times too much on social. You read that right&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://uk.themedialeader.com/100-years-of-doing-it-wrong-and-how-to-do-it-right/" rel="noopener noreferrer" target="_blank"&gt;100 years of doing it wrong — and how to do it right&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://uk.themedialeader.com/ama-ask-media-experts-anything/" rel="noopener noreferrer" target="_blank"&gt;AMA: Ask media experts anything!&lt;/a&gt;&lt;/p&gt;&lt;p&gt;---&lt;/p&gt;&lt;p&gt;Visit&lt;a href="https://the-media-leader.com/" rel="noopener noreferrer" target="_blank"&gt;&lt;em&gt;&amp;nbsp;The Media Leader&lt;/em&gt;&lt;/a&gt;&amp;nbsp;for the most authoritative news analysis and comment on what's happening in commercial media.&amp;nbsp;&lt;/p&gt;&lt;p&gt;LinkedIn:&amp;nbsp;&lt;a href="https://www.linkedin.com/company/themedialeader/" rel="noopener noreferrer" target="_blank"&gt;The Media Leader&lt;/a&gt;&lt;/p&gt;&lt;p&gt;YouTube:&amp;nbsp;&lt;a href="https://www.youtube.com/channel/UCvEyHn967bPe79mFtsn_OTg" rel="noopener noreferrer" target="_blank"&gt;The Media Leader&lt;/a&gt;&lt;/p&gt;
 </description>

Heineken's Sarah Prentice, Initiative's Rachel Coffey and NatWest's Peter Rowe join Jack Benjamin to answer audience questions on planning. They discuss social spend, consideration, DEI and more. 

Our agony aunts answer your burning media planning questions

Are managers well-equipped to wear all the different hats we ask of them in today’s workplace?It’s a question worth considering in an era when, according to Nabs’ All Ears study, managers are increasingly being hired younger, report being undertrained and have become more responsible for the mental health of their team.Sue Todd is the CEO of Nabs, the media and advertising industry charity focused on workplace wellness.After <a href="https://uk.themedialeader.com/triage-not-treatment-how-managers-can-improve-mental-wellness-with-sue-todd-and-james-appleby/" rel="noopener noreferrer" target="_blank">joining The Media Leader Podcast last year</a> to discuss concerns around stress and burnout, especially relating to the pitch process, Todd returns to chat about a new initiative launched by Nabs, Managers' Mindsets, that aims to offer mental health training to managers.Todd discussed the impetus for the initiative and considered whether managers are being set up for success given what appears to be a chronic lack of time and resource available to media industry employees.Highlights:1:26: Why are managers undertrained and being asked to take on more responsibility?7:55: Impacts of managers skewing younger11:20: Structure of Nabs' Managers' Mindsets training programme21:50: Does it all come down to money?29:01: Advice to younger managersRelated articles:<a href="https://uk.themedialeader.com/nabs-launches-manager-wellness-training/" rel="noopener noreferrer" target="_blank">Nabs launches manager wellness training</a><a href="https://uk.themedialeader.com/3-ways-to-create-future-ready-leaders/" rel="noopener noreferrer" target="_blank">3 ways to create future-ready leaders</a><a href="https://uk.themedialeader.com/third-ad-industry-all-in-census-to-launch-in-march/" rel="noopener noreferrer" target="_blank">Third ad industry All In Census to launch in March </a>---Thanks to our production partners Trisonic for editing this episode.<a href="https://trisonic.co.uk/" rel="noopener noreferrer" target="_blank">--&gt; Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audience</a>Visit<a href="https://the-media-leader.com/" rel="noopener noreferrer" target="_blank">&nbsp;The Media Leader</a>&nbsp;for the most authoritative news analysis and comment on what's happening in commercial media.&nbsp;LinkedIn:&nbsp;<a href="https://www.linkedin.com/company/themedialeader/" rel="noopener noreferrer" target="_blank">The Media Leader</a>YouTube:&nbsp;<a href="https://www.youtube.com/channel/UCvEyHn967bPe79mFtsn_OTg" rel="noopener noreferrer" target="_blank">The Media Leader</a>

<description>
 &lt;p&gt;Are managers well-equipped to wear all the different hats we ask of them in today’s workplace?&lt;/p&gt;&lt;p&gt;It’s a question worth considering in an era when, according to Nabs’ &lt;em&gt;All Ears &lt;/em&gt;study, managers are increasingly being hired younger, report being undertrained and have become more responsible for the mental health of their team.&lt;/p&gt;&lt;p&gt;Sue Todd is the CEO of Nabs, the media and advertising industry charity focused on workplace wellness.&lt;/p&gt;&lt;p&gt;After &lt;a href="https://uk.themedialeader.com/triage-not-treatment-how-managers-can-improve-mental-wellness-with-sue-todd-and-james-appleby/" rel="noopener noreferrer" target="_blank"&gt;joining &lt;em&gt;The Media Leader Podcast&lt;/em&gt; last year&lt;/a&gt; to discuss concerns around stress and burnout, especially relating to the pitch process, Todd returns to chat about a new initiative launched by Nabs, Managers' Mindsets, that aims to offer mental health training to managers.&lt;/p&gt;&lt;p&gt;Todd discussed the impetus for the initiative and considered whether managers are being set up for success given what appears to be a chronic lack of time and resource available to media industry employees.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Highlights:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;1:26: &lt;/strong&gt;Why are managers undertrained and being asked to take on more responsibility?&lt;/p&gt;&lt;p&gt;&lt;strong&gt;7:55: &lt;/strong&gt;Impacts of managers skewing younger&lt;/p&gt;&lt;p&gt;&lt;strong&gt;11:20:&lt;/strong&gt; Structure of Nabs' Managers' Mindsets training programme&lt;/p&gt;&lt;p&gt;&lt;strong&gt;21:50:&lt;/strong&gt; Does it all come down to money?&lt;/p&gt;&lt;p&gt;&lt;strong&gt;29:01:&lt;/strong&gt; Advice to younger managers&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Related articles:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://uk.themedialeader.com/nabs-launches-manager-wellness-training/" rel="noopener noreferrer" target="_blank"&gt;Nabs launches manager wellness training&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://uk.themedialeader.com/3-ways-to-create-future-ready-leaders/" rel="noopener noreferrer" target="_blank"&gt;3 ways to create future-ready leaders&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://uk.themedialeader.com/third-ad-industry-all-in-census-to-launch-in-march/" rel="noopener noreferrer" target="_blank"&gt;Third ad industry All In Census to launch in March &lt;/a&gt;&lt;/p&gt;&lt;p&gt;---&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Thanks to our production partners Trisonic for editing this episode.&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="https://trisonic.co.uk/" rel="noopener noreferrer" target="_blank"&gt;&lt;strong&gt;--&amp;gt; Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audience&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Visit&lt;a href="https://the-media-leader.com/" rel="noopener noreferrer" target="_blank"&gt;&lt;em&gt;&amp;nbsp;The Media Leader&lt;/em&gt;&lt;/a&gt;&amp;nbsp;for the most authoritative news analysis and comment on what's happening in commercial media.&amp;nbsp;&lt;/p&gt;&lt;p&gt;LinkedIn:&amp;nbsp;&lt;a href="https://www.linkedin.com/company/themedialeader/" rel="noopener noreferrer" target="_blank"&gt;The Media Leader&lt;/a&gt;&lt;/p&gt;&lt;p&gt;YouTube:&amp;nbsp;&lt;a href="https://www.youtube.com/channel/UCvEyHn967bPe79mFtsn_OTg" rel="noopener noreferrer" target="_blank"&gt;The Media Leader&lt;/a&gt;&lt;/p&gt;
 </description>

Nabs CEO Sue Todd discusses the impetus for launching the Managers' Mindsets initiative and considers best practice for increasingly younger managers being asked to wear more hats.

Are middle managers being set up for success? With Nabs' Sue Todd

The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.Hosted by editor-in-chief Omar Oakes and reporter Jack Benjamin, we speak to senior leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.Find out more at <a href="https://the-media-leader.com/" rel="noopener noreferrer" target="_blank">the-media-leader.com</a> and <a href="https://info.uk.adwanted.com/themedialeader-sign-up" rel="noopener noreferrer" target="_blank">subscribe to our daily newsletter</a>.

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