You do not need to understand every technical detail of AI to start using it well in ecommerce. In this episode of Commerce Today, Joshua Warren breaks down a practical way to think about AI adoption for ecommerce leaders. Instead of chasing hype or waiting for perfect clarity, the focus should be on where AI can reduce friction, improve repeatable workflows, and help teams make better decisions faster. Topics include: • why AI will amplify existing process quality, good or bad • why reducing friction matters more than adding novelty features • practical workflows like competitor monitoring and recurring operational checks • how ecommerce leaders can start using AI without becoming technical specialists first Links: - https://www.commercetoday.fm/ - https://creatuity.com/