Big idea: Product and comms are converging—fast.Why listen: Paperflite’s CPO Yega Kumarappan shows how to move from “we shipped the message” to “it landed,” using data, plain English, and AI (as a partner, not a press release machine).You’ll learn:<ul><li> How to turn 30-minute content into 5-minute winners</li><li> The one doc that keeps Sales/Marketing/Support on the same story</li><li> Guardrails for AI so you keep nuance + product “soul”</li><li> Why PLG fails without built-in communication</li></ul>

<description>&lt;p&gt;&lt;b&gt;Big idea:&lt;/b&gt; Product and comms are converging—fast.&lt;/p&gt;&lt;p&gt;&lt;b&gt;Why listen:&lt;/b&gt; Paperflite’s CPO Yega Kumarappan shows how to move from “we shipped the message” to “it landed,” using data, plain English, and AI (as a &lt;em&gt;partner&lt;/em&gt;, not a press release machine).&lt;/p&gt;&lt;p&gt;&lt;b&gt;You’ll learn:&lt;/b&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt; How to turn 30-minute content into 5-minute winners&lt;/li&gt;&lt;li&gt; The one doc that keeps Sales/Marketing/Support on the same story&lt;/li&gt;&lt;li&gt; Guardrails for AI so you keep nuance + product “soul”&lt;/li&gt;&lt;li&gt; Why PLG fails without built-in communication&lt;/li&gt;&lt;/ul&gt;</description>

Big idea: Product and comms are converging—fast. Why listen: Paperflite’s CPO Yega Kumarappan shows how to move from “we shipped the message” to “it landed,” using data, plain English, and AI (as a partner, not a press release machine). You’ll learn:  How to turn 30-minute content into 5-minute winners The one doc that keeps Sales/Marketing/Support on the same story Guardrails for AI so you keep nuance + product “soul” Why PLG fails without built-in communication

The WordBirds Podcast with Chris Willis

Make It Land: How Product Is Communications

Make It Land: How Product Is Communications

Description