<p>In this special episode Matthew Brenner flies out to Pittsburgh to interview Taekwon Lee, the CEO of the ATA, during one of their large tournaments. This is a live recording, so please give us some grace with the audio. They delve into the intricacies of event management, financial planning for tournaments, and the evolution of the ATA to meet modern needs. The conversation also highlights the importance of creating safe environments, effective marketing strategies, and the role of leadership in supporting school owners. Personal growth and overcoming adversity are emphasized as key themes, along with a vision for the future of the ATA.</p>