<p>In this lightning series podcast episode, Jennifer Waters shares practical advice on getting new students for martial arts schools. The conversation covers the importance of lead generation, the trust triangle in ad campaigns, the role of the school owner in ads, the importance of organic and paid advertising, and the long-term ROI of paid advertising.</p><p></p><p>Takeaways</p><ul><li>Paid social media ads are effective for lead generation</li><li>Building trust with a trust triangle is crucial in ad campaigns</li></ul><p></p>