ASOTU Unscripted

In this candid and engaging episode of ASOTU Unscripted, host Errol D. Bomar sits down with Owen Moon—veteran marketer, agency founder, and now co-founder of a new venture in streaming advertising. As lunch buzzes around them, Owen shares his 25-year journey through automotive marketing, from his early days embedded in dealership trenches to building Fix Ops Digital and eventually launching his newest company focused on fraud-free, human-focused streaming campaigns for dealers.Owen explains how streaming advertising is evolving from generic impressions to a premium, people-first approach. He talks strategy, fraud prevention via blockchain-backed DSPs, and how creative quality needs to match the high-value inventory dealerships hold. Learn more about DealerStream at https://dealerstream.com/STAY CONNECTED WITH ASOTU:Sign up for the ASOTU Daily Push Back email at https://www.asotu.com/Watch the docu-series “More Than Cars” at https://www.morethancars.tvFollow us on Instagram at https://www.instagram.com/asotu_morethancars/Join the community on LinkedIn at https://www.linkedin.com/company/asotu/TIME STAMPS: 0:00 Intro: Lunch, laughs, and live stage energy1:32 Owen’s 25-year journey in auto marketing begins2:24 Fix Ops Digital scaled to 850 clients before acquisition2:51 New company targets fraud-free streaming ad solutions4:05 30% of streaming ad dollars lost to fraud5:09 Why people over product is the future of dealership messaging6:29 Dealers must rebalance strategy with creative and authenticity7:36 ASOTU tip: “Get uncomfortable for 3 days—introduce yourself!”8:52 Find Dealer Stream via swag bag coffee mug demo link----------------------------------------------------------------------------------------------------------What percentage of streaming ad budgets is lost to fraud?How can dealerships prevent streaming ad fraud?What is Owen Moon’s new company in the automotive ad space?Why should dealers invest in better creative for their ads?How does blockchain help with ad verification?What’s the future of OTT advertising in automotive retail?#lovepeoplemorethancars #morethancars #asotu #automotive #autoretail #autoindustry #cardealers #carsales #carculture

In this vibrant and heartfelt ASOTU Unscripted episode, Errol Bomar sits down with Steve Roessler, better known as “Live with Drive.” Steve takes us on a compelling journey from engineering and medical sales to pioneering CRM engagement in the auto industry as Chief Evangelist at DriveCentric. His story is rooted in adaptability, family inspiration, and a relentless belief in the power of people over products.Steve reflects on the founding of the “Live with Drive” movement, the role of authentic communication, and why video, emotion, and positive reactions are transforming how dealerships interact with customers.Learn more about DriveCentric at https://drivecentric.com/STAY CONNECTED WITH ASOTU:Sign up for the ASOTU Daily Push Back email at https://www.asotu.com/Watch the docu-series “More Than Cars” at https://www.morethancars.tvFollow us on Instagram at   / asotu_morethancars  Join the community on LinkedIn at   / asotu  TIME STAMPS: 0:00 Intro: Errol meets “Live with Drive” at ASOTU CON0:36 Origin of the ‘Live with Drive’ catchphrase2:58 From medical sales to DriveCentric CRM evangelism5:16 “Wrestlers never give up”—father-daughter motivation mantra7:32 Patient advocacy becomes customer advocacy in auto8:40 “Engagement is king”—pioneering AI and video in CRM11:04 From McDonald's to Chick-fil-A: Changing dealership tone13:02 Positive reactions, not ‘CX’: The new sales measurement---------------------------------------------------------------------------------------------------------------Who is Steve Roessler and what is “Live with Drive”?How does DriveCentric use video and AI in CRM?What is a better alternative to “customer experience” in dealerships?Why is engagement critical in modern auto sales?How can dealerships shift from transactional to relational selling?What does it mean to create “positive reactions” in sales?#lovepeoplemorethancars #morethancars #asotu #automotive #autoretail #autoindustry #cardealers #carsales #carculture

In this energizing edition of ASOTU Unscripted, host Errol Bomar sits down with Bill Vaughn, a recently appointed dealership leader only 90 days into his new role. Bill brings a grounded, refreshingly candid perspective to the conversation, sharing his unlikely start in automotive and how learning to prioritize people over process completely transformed his trajectory. From struggling as a salesperson to thriving in finance and leadership, his story reflects the real power of people-first dealership culture.STAY CONNECTED WITH ASOTU:Sign up for the ASOTU Daily Push Back email at https://www.asotu.com/Watch the docu-series “More Than Cars” at https://www.morethancars.tvFollow us on Instagram at https://www.instagram.com/asotu_morethancars/Join the community on LinkedIn at https://www.linkedin.com/company/asotu/TIME STAMPS: 0:00 Intro and welcome to Bill Vaughn0:45 Why he debated coming to ASOTU Con—and why he’s glad he did1:30 Starting in sales, failing forward, and finding purpose in people3:00 From BDC rep to finance manager in 90 days4:00 Bill’s first 90 days as a new dealership leader5:45 Empowering salespeople with $500 discretion to serve customers7:00 Building a shared vision through trust and involvement-------------------------------------------------------------------What should dealership leaders focus on in their first 90 days?How can you empower salespeople to create better customer experiences?What’s the benefit of discretionary spending for dealership employees?How can dealerships improve trust and autonomy on the sales floor?Why did Bill Vaughn say yes to ASOTU Con 90 days into a new job?What’s a people-first approach to dealership management?How does ASOTU Con differ from traditional auto industry conferences?#lovepeoplemorethancars #morethancars #asotu #automotive #autoretail #autoindustry #cardealers #carsales #carculture

In this episode of ASOTU Unscripted, host Errol Bomar sits down with Enrique Gago of Gago Brothers Automotive to talk about transformation, resilience, and rediscovering purpose through reinvention. Enrique opens up about how he unexpectedly entered the automotive industry—thanks to a favor for his then-girlfriend (now wife)—and how that moment sparked a journey into entrepreneurship, operations, and customer-centric innovation in his hometown of Ocala, Florida. Now running both an auto repair and tire shop as well as a used car dealership, Enrique shares the principles guiding their growth: transparency, community trust, affordability, and values-first leadership. STAY CONNECTED WITH ASOTU:Sign up for the ASOTU Daily Push Back email at https://www.asotu.com/Watch the docu-series “More Than Cars” at https://www.morethancars.tvFollow us on Instagram at https://www.instagram.com/asotu_morethancars/Join the community on LinkedIn at https://www.linkedin.com/company/asotu/ TIME STAMPS: 0:00 Intro and welcome to Enrique Gago1:00 From booth support to automotive entrepreneur2:57 Acquiring a 30-year-old repair shop with his brother3:46 Applying lean ops and transparency to build community trust6:00 Attending events to grow, learn, and stay curious7:15 Prioritizing affordability in both service and used cars8:57 When others play defense, Gago Brothers go on offense---------------------------------------------------------------------------------------------------------------------------How did Enrique Gago start Gago Brothers Automotive?What does “go on offense” mean in business strategy?How can lean operations transform an auto repair shop?What are best Practices for building trust in the car service industry?Why is now a good time to get into the auto industry?What mindset shifts help small automotive businesses thrive?How can used car dealerships increase affordability and value?#lovepeoplemorethancars #morethancars #asotu #automotive #autoretail #autoindustry #cardealers #carsales #carculture

In this inspiring episode of ASOTU Unscripted, host Errol Bomar sits down with 23-year-old rising star Gavin Reeves, who shares his rapid ascent through the automotive industry. Starting at just 18 as a porter, Gavin moved through roles in BMW product education, service tech, and sales before landing in a Center Performance role—all driven by his core passion for people over product. His perspective is deeply rooted in creating joyful, memorable experiences for customers, no matter where he is in the dealership.STAY CONNECTED WITH ASOTU:Sign up for the ASOTU Daily Push Back email at https://www.asotu.com/Watch the docu-series “More Than Cars” at https://www.morethancars.tvFollow us on Instagram at https://www.instagram.com/asotu_morethancars/Join the community on LinkedIn at https://www.linkedin.com/company/asotu/TIME STAMPS: 0:00 Intro from Errol Bomar0:30 Gavin’s first-ever automotive conference experience1:06 Why he values people more than product1:59 Realizing the impact of joyful, family-style service2:36 Journey from porter to product genius to performance lead3:11 His bold vision to scale people-first experiences nationwide3:42 Where to find and connect with Gavin Reeves----------------------------------------------------------------------------------------------------Who is Gavin Reeves from Galleria BMW?How can young professionals grow in the automotive industry?What does a Center Performance role in a dealership involve?How do dealerships improve customer experience?What is BMW's product genius program?Why is people over product a winning strategy in auto retail?What’s it like attending your first ASOTU or auto conference?