<p>The SaaS CFO Ben Murray joins Rho CFO Jeremy Klaperman to discuss the art and science of developing and measuring the right metrics for your business, particularly for SaaS companies. <br> <br> Key takeaways: <br> - Half the battle is starting the calculation for each of your metrics. Don't hesitate just because you feel the result will speak negatively of the business. <br> - Checklists are an underrated tool to help you get your metrics right and to navigate potentially complex processes like month-end close. <br> - Leveling up means moving from historical data to forward-looking data. What are your indicators that show your business is working? <br> <br> You can follow Ben on LinkedIn and check out his workshops and other related CFO content on his website, <a href="https://www.thesaascfo.com/" target="_blank"><u>https://www.thesaascfo.com/</u></a></p>