Why Most Hospitality Tech Isn't Delivering, and What I've Found Actually Works - Matthew Bell, Mollie's
In this conversation, our guest experience correspondent, Danica Smith, interviews Matthew Bell, Managing Director at Mollie's, and former Chief Hotel Operations Officer at citizenM, about why so many digital initiatives continue to underperform. Matt explains how misaligned goals, over-engineered projects, and a lack of clear value metrics often hold hotels back, and why a more incremental, guest-led approach delivers better results. He also shares why personal devices, identity, and authent...