In this limited series of Risk Management: Brick by Brick, host Jason Reichl sits down with Marci De Vries, CEO of Fraud Sniffr, for Episode 4 of ‘Documentation & Organization’ for a fascinating conversation about the intersection of social media, AI, and insurance fraud investigations. As a serial entrepreneur and investigative expert, Marci shares how her company ties investigative data to tangible reductions in claims awards and timelines, turning investigation from a "waste of money" into a clear ROI.Discover how fraudsters are becoming more "analog" to avoid digital detection, why generative AI cannot be trusted for official reports but is invaluable as an investigative tool, and the alarming rise of social media communities that coach people on how to get bigger settlements. Learn why ethical investigators must remain neutral and what advice Marci gives her clients for positioning themselves for the next set of fraud—investigate everyone.To find out how TrustLayer manages risk so that people can build the physical world around us, head to TrustLayer.io.Podcast Host: Jason ReichlExecutive Producer: Don HalliwellEpisode Highlights:00:00 - Intro: Welcome to Risk Management Brick by Brick00:38 - Marci's Journey: From Novelist to CEO of Fraud Sniffr02:58 - The Business Model: Tying Investigation Data to Revenue 05:00 - The Evolving Fraudster: Why Analog Methods are Trending 06:33 - Accidental vs. Intentional Fraudsters and Their Cover-Ups 08:16 - The AI Problem: Why Carriers Don't Want Generative AI in Reporting 10:59 - Crime Rings: Using Data Mining to Find Connected Claims 12:21 - The Social Media Communities That Coach Fraud 14:52 - Ethics of Investigation: Our Heart is in Truth, Not Sides 17:39 - Preparing for the Next Fraud: Investigate Every Player 19:31 - Risky or Too Risky: Al, Profiling, and Whistleblowers27:20 - Final Thoughts: The Best Career Advice Is to Trust YourselfEpisode Resources:Marci DeVries’s LinkedInFraud SniffrTrustLayerIf you enjoyed this episode, please (with a cherry on top):Subscribe, rate, and review it on Apple PodcastsFollow TRS on SpotifyTell a friend!Risk Management: Brick by Brick is handcrafted by our friends over at: fame.soPrevious guests include: Seth Hausman of Kraus-Anderson Insurance, Matthew Meyer of The Horton Group, Diana Rich of Foundation Building Materials, Christy McHenry of Suffolk Construction, Mark Rieder of NFP, and Cory Mangum of Primoris Services Corporation. Check out the three most downloaded episodes: Managing Your Risk Portfolio with Seth HausmanFocusing on Specialization with Matthew MeyerRisk Management is Everywhere with Diana RichIf you are interested in being a guest on Risk Management: Brick by Brick, please complete this form: fame.so/trs-guest