<p>This episode's guest, Steffi Von Kannemann is a co-founder of Better Things Berlin, a PR agency that has handled Germany-focussed services for artists including Rosalía, Jorja Smith, Caroline Polachek and more!</p><p>In this episode, we talk through her work doing PR for Rosalia's "El Mal Querer", how PR has changed post-COVID, and Better Things' DIY guide for independent artists including how to get into festivals and how to budget your debut album.</p><p>Intro (00:00)</p><p>Episode Start (03:16)</p><p>Rosalia Tour PR (06:36)</p><p>Better Things Rebrand (12:52)</p><p>Sync Licensing (16:05)</p><p>Choosing Clients (21:46)</p><p>DIY Guide and Getting into Festivals (28:09)</p><p>DIY Guide Cost List (38:39)</p><p>Statement on Better Things and the Music Industry (52:16)</p><p><br /></p><p>Better Things Berlin: <a href="https://better-things.berlin/" target="_blank" rel="ugc noopener noreferrer">https://better-things.berlin/</a></p><p>Better Things on Instagram: <a href="https://www.instagram.com/better_things.berlin/" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/better_things.berlin/</a></p><p>DIY Guide: <a href="https://betterthingsberlin.gumroad.com/l/earfp" target="_blank" rel="ugc noopener noreferrer">https://betterthingsberlin.gumroad.com/l/earfp</a></p><p>Find more of our episodes here: <a href="https://linktr.ee/UnsignedBerlin" target="_blank" rel="ugc noopener noreferrer">https://linktr.ee/UnsignedBerlin</a></p><p>Thanks for listening and if you enjoyed, you can support the channel by leaving a comment and sharing this clip to someone you think might find it interesting!</p><p>This podcast was produced by Las Aguas Productions in Berlin: <a href="https://lasaguasproductions.wordpress.com/" target="_blank" rel="ugc noopener noreferrer">https://lasaguasproductions.wordpress.com/</a></p><p>#musicmarketing #rosalia #musicbusiness #pr #publicrelations #musicpromotion #independentartist</p>