<p>In Episode 6 of "The Future Of...", Niraj is joined by Chris Butler, the Lead Product Manager at Google, and part of the latest list of Ones to Watch in PLG by Product Marketing Alliance.</p> <p>Chris and Niraj have an insightful conversation on all things Product, the rise of PLG (Product-led Growth), how it started, its evolution and where it is headed in the future. They also discuss the various challenges facing organisations in adopting PLG and who is responsible for driving this 'culture' &amp; 'mindset' shift.</p> <p>#plg #tech #futureof #founders #thefutureof #future #productledgrowth #product10x</p>