We're looking at Bonne Maman, the French jam brand that became the #1 premium preserve in the United States without running a single national ad campaign. We'll break down the packaging strategy that did it, the insight behind it, how they deployed it across 50-plus years and eventually turned a jar of jam into one of the most coveted holiday items in the country, the research that explains exactly why this works in the brain, and finish with a 3-step marketing playbook you can start applying to your own product or service today.STUDY CITATIONS Lasaleta, J.D., Sedikides, C., & Vohs, K.D. (2014). "Nostalgia Weakens the Desire for Money." Journal of Consumer Research, Vol. 41, No. 3, pp. 713–729. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.CONNECT WITH USClaim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers--> https://edge.ck.page/bea5b3fda6SHOW INFORMATIONMARKETING Podcast Websitehttps://PodcastOnMarketing.comOTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKPRODUCTIVITYProductivity and peak performance tips in under 5 minutes per episodehttps://podcasts.apple.com/us/podcast/productivity/id1694396715The EDGERanked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.https://MyEdgePodacst.comBUSINESS PLAN PodcastEverything you need to know on how to write a business plan in 11 slides.https://businesspla...