<p>Welcome to <strong>Behind the Click</strong>, powered by the <a href="https://buff.ly/3srq0Lr⁠" target="_blank" rel="noopener noreferer"><strong>E-commerce Berlin Expo.</strong></a></p><p><br></p><p>What does it really take to build a personal brand that turns into a successful business?</p><p><br></p><p>In this special live episode recorded at the <strong>E-commerce Berlin Expo 2026</strong>, host <strong>Janine Vanessa Heinrich</strong> sits down with <strong>Miriam Jacks</strong>, Founder &amp; CEO of <strong>Jacks Beauty Line</strong>, to talk about the power and pressure of personal branding in today’s digital world.</p><p><br></p><p>Miriam shares the story behind building one of Germany’s most recognizable beauty brands, growing her company from a personal Instagram account to a business generating <strong>€15 million in annual revenue</strong> and employing more than <strong>50 people</strong>.</p><p><br></p><p>From going live on Instagram during lockdown to building a loyal community and navigating the challenges of public visibility, this episode dives deep into the reality behind personal branding - the opportunities, the emotional toll, and the lessons learned along the way.</p><p><br></p><p>Miriam also shares practical advice for founders who want to start building their personal brand today - including the one habit you should begin practicing this week.</p><p><br></p><p>🟠 Interested in being a guest on our podcast? Reach out to us at <a href="" rel="noopener">[email protected]</a>.</p><p><br></p><p>Follow for more: </p><p>■ <a href="https://www.youtube.com/@e-commerceberlinexpo">⁠YouTube⁠</a> </p><p>■ <a href="https://www.linkedin.com/company/e-commerce-berlin-expo/">⁠LinkedIn⁠</a> </p><p>■ <a href="https://www.instagram.com/ecommerce_berlin_expo/">⁠Instagram⁠</a> </p><p>■ <a href="https://www.facebook.com/ecommerceberlin">⁠Facebook⁠</a> </p><p>■ <a href="https://twitter.com/ecommerceberlin">⁠Twitter⁠</a></p>