<p>Welcome to Behind the Click, powered by the <a href="https://buff.ly/3srq0Lr">E-commerce Berlin Expo.</a></p><p><br></p><p>What does it really take for a small brand to compete with global industry giants?</p><p><br></p><p>In this <strong>special Behind the Click episode, recorded live at the E-commerce Berlin Expo</strong>, host <strong>Janine Vanessa Heinrich</strong> sits down with <strong>Larissa Schmid, Co-Founder & CEO of saint sass</strong>, to unpack how a Berlin-based startup built a globally recognized brand - worn by icons like Madonna, Cynthia Erivo, and more.</p><p><br></p><p>From launching statement tights that went viral to scaling internationally with a lean testing approach, this episode dives into what it <em>actually</em> takes to win as a challenger brand in a crowded market.</p><p><br></p><p>Lissa also shares how Saint Sass approached international expansion, why emotion-based ads outperform feature-based ones, and what founders should <em>not</em> focus on in the early days.</p><p><br></p><p>🟠 Interested in being a guest on our podcast? Reach out to us at <a href="" rel="noopener">
[email protected]</a>.</p><p><br></p><p>Follow for more: </p><p>■ <a href="https://www.youtube.com/@e-commerceberlinexpo">YouTube</a> </p><p>■ <a href="https://www.linkedin.com/company/e-commerce-berlin-expo/">LinkedIn</a> </p><p>■ <a href="https://www.instagram.com/ecommerce_berlin_expo/">Instagram</a> </p><p>■ <a href="https://www.facebook.com/ecommerceberlin">Facebook</a> </p><p>■ <a href="https://twitter.com/ecommerceberlin">Twitter</a></p>
