<p>Welcome to Behind the Click, powered by the <a href="https://buff.ly/3srq0Lr">⁠E-commerce Berlin Expo.</a></p><p><br></p><p>Data is the foundation of every smart business decision in e-commerce. But most companies are sitting on a mountain of it without knowing how to turn it into action or profit.</p><p><br></p><p>In this episode, host Janine Vanessa Heinrich sits down with Andreas Fischer, CEO of minubo, winner of the Jury Grand Choice Award at the E-commerce Germany Awards, to unpack why most e-commerce brands are still struggling to make data work for them, and what it actually takes to fix that.</p><p><br></p><p>From data silos and broken BI pipelines to AI-ready data models and semantic layers, Andreas explains why two-thirds of AI projects fail before they even start, and why the problem is almost never the technology.</p><p><br></p><p>They explore what it really means to be data-driven versus just data-rich, how a single bad data point can cost a retailer thousands, and why building the right data foundation is the most important thing an e-commerce brand can do before touching AI.</p><p>🟠 Interested in being a guest on our podcast? Reach out to us at [email protected].</p><p><br></p><p>Follow for more: </p><p>■ <a href="https://www.youtube.com/@e-commerceberlinexpo">⁠YouTube⁠</a> </p><p>■ <a href="https://www.linkedin.com/company/e-commerce-berlin-expo/">⁠LinkedIn⁠</a> </p><p>■ <a href="https://www.instagram.com/ecommerce_berlin_expo/">⁠Instagram⁠</a> </p><p>■ <a href="https://www.facebook.com/ecommerceberlin">⁠Facebook⁠</a> </p><p>■ <a href="https://twitter.com/ecommerceberlin">⁠Twitter⁠</a></p>