Y'all… if your website feels confusing, overwhelming, or just not bringing in the right clients… this one might hit a little too close to home. Because the truth is, most practice owners don't have a marketing problem. They have a messaging problem. In this episode, I'm sitting down with Kris Jones to talk about something that can completely change how your practice grows without adding more to your plate. We're talking about story. Not fluff. Not branding buzzwords. A clear, simple way to communicate what you do so the right clients actually say, "This is exactly what I've been looking for." If you've ever wondered why people land on your website and don't reach out… or why your marketing feels like a full-time job… this conversation is going to give you a totally different way to think about it. And honestly, it might just simplify everything. Watch on YouTube 02:14 The Missing Piece: Your Story 06:04 Meet Kris Jones + What She Does 10:22 What StoryBrand Actually Is 15:34 You're Not the Hero — You're the Guide 22:01 Why You Need One Clear Problem 28:03 The 5-Second Website Test Sponsor Wise Practice Summit 2026 If you're in a season of big decisions, feeling stuck, or carrying the weight of leadership, the Wise Practice Summit was created for you. It's a space for faith-based practice owners to step away from the day-to-day, gain clarity, and realign their practice with their life and calling. Right now, you can grab $100 off your ticket with our Early Bird pricing through May 1. You don't have to figure this out alone. Meet Kris Jones In a world where most business owners are drowning in marketing tactics, Kris Jones discovered something shocking: a single, well-crafted story can replace all your marketing and double your sales. As the founder of Red Door Stories and a hand-selected mentee of StoryBrand's Donald Miller, Kris has perfected the art of turning expertise into irresistible messaging that sells. Kris Jones' Resources Website Instagram Facebook LinkedIn Grab the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients Book a Money-Making Messaging Call Links and Resources Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook Check out all of the podcasts on the PsychCraft Network Wise Practice Masterminds