First Things THRST

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Nik Setting built multiple businesses before turning 23 by understanding that personal branding isn't a system, it's knowing who you want to become and refusing to dilute your message, and this conversation reveals why most creators fail by chasing what works instead of staying aligned with their identity.Nik explains why AI is replacing copywriters and media buyers but can never replicate authentic personal brands. Learn why verbal and visual alignment creates trust that converts, how confusion happens at every stage even when making millions because your identity evolves, and why following trending content that doesn't align with your core values just confuses your audience.00:00 Introduction02:00 Nick Setting's drive and passion for building unique things04:20 Transition from survival to growth mindset in business07:20 Key components of personal branding10:00 Importance of strategic content post and authenticity14:30 Niching down in a crowded market for growth19:00 Monetising personal brand effectively23:00 Building trust and credibility through content28:00 Harnessing the power of YouTube for authenticity32:00 Challenges of maintaining alignment with your brand37:00 Using communication to convey ideas simply41:30 Importance of niche and target audience selection47:00 Finding and hiring loyal team members51:00 Leveraging personal brand for opportunities55:00 Nik's vision for the future and maintaining focus» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow NoahInstagram: https://www.instagram.com/niksetting/YouTube: @niksetting

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Noah Laith (thestoicbiohacker) hasn't been sick in 23 years, and this conversation reveals why most people are doing backwards protocols that waste years, how to actually source clean food, and what fundamentals matter before any biohacking tools.People try everything but miss the foundations. Learn why "organic" means nothing when a quarter of it tests positive for pesticides, how to find regenerative farms with farmers obsessed with quality, and why your gut is the first brain determining whether you get sick. The difference between top performers isn't talent—it's avoiding one sick day per year that destroys flow and training cycles.00:00 Introduction02:04 Cutting through misinformation in the biohacking space06:02 Why sourcing quality food matters more than labels12:05 Gut health as the true starting point of disease15:26 Processed food, fruit myths and genetic triggers21:27 Building metabolic flexibility with the 4-2-1 protocol24:30 What to eat for high energy, digestion and recovery27:11 The science behind eating fruit before your meal29:13 Sleep timing and how it affects brain detox36:43 What optimal testosterone levels really look like41:18 Why diet alone can’t fix poor food sourcing44:03 Three types of patients and how approaches differ46:53 Starting peptides early and choosing the right type51:01 Peptide safety risks and what to watch out for54:58 Biohacking tools vs foundational health habits58:20 Noah’s peptide picks for maintenance and recovery1:03:19 Hidden toxins in everyday food and water1:10:32 The future of health is nature plus advanced science» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow NoahInstagram: https://www.instagram.com/thestoicbiohacker/?hl=enWebsite: https://thelongevityclinic.online/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Trusted source for peptides: bioniqlab.comDN Lab Research: Dnlabresearch.comDean Henry has spent 11 years deep in peptide research after his misdiagnosed ACL led him down the regenerative medicine rabbit hole, and this conversation reveals why therapeutic peptides work completely differently than peptide drugs, and how to avoid toxic contamination from sketchy labs.Learn why the raw material might be fine, but contamination happens during filling in unsterile environments, how micro-dosing triple agonists for longevity differs drastically from medical protocols, and why combining growth hormone peptides with recovery compounds optimises results.00:00 Introduction02:10 Peptides 101 and their sudden mainstream popularity08:45 Dangers of “peptide drugs” like Ozempic and receptor burnout12:33 Red flags when buying or being sold peptides online17:10 Why the peptide’s container matters more than people think18:20 Retatrutide and the future of weight loss peptides21:04 Cycling peptides safely and avoiding harsh rebounds28:25 BPC-157 for connective tissue recovery and pain reduction34:17 Growth hormone peptides that optimise without suppression37:06 Safe starter blends for building muscle and recovering faster40:43 Peptides that can boost testosterone naturally, not replace it44:04 Cognitive enhancers like Semax, Selank and Dihexa49:42 Sleep-enhancing peptides and managing dependency risks52:58 GHK-Cu for skin, hair growth, and collagen regeneration56:50 The gut health stack: BPC, KPV, Lorazotide and more01:01:40 Peptides can support healing, but not replace lifestyle01:05:15 Sketchy protocols, histamine responses and what to avoid01:10:04 How to safely explore peptides with professional guidance» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst» Follow DeanInstagram: https://www.instagram.com/dean.e.henry/?hl=enWebsite: https://uaepeptides.com/author/deanuaepeptides-com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/⁨Peter Crone⁩ is a mind architect who works with elite athletes and CEOs to reprogram their subconscious limitations, and this conversation reveals why mental fitness is the absence of suffering, how childhood narratives control your entire adult life without you realising it, and why complete vulnerability is the only way to overcome fear.Peter breaks down the current operating system—predict and protect—where your brain constantly anticipates worst-case scenarios based on limitations you created as a child (I'm not enough, I'm not worthy). Learn why romantic relationships expose constraints that family and friends never touch because you become sufficiently vulnerable to access what needs healing, and why success has nothing to do with materialism—it's complete peace regardless of what's happening externally.00:00 Introduction04:48 What mental fitness really means and why most people suffer08:24 Suppressing emotions vs knowing when to seek help11:41 Losing both parents and how early trauma shapes adulthood18:04 The power of uncertainty and the lesson heartbreak taught25:28 Vulnerability in relationships and how much to share29:16 Why any lie can quietly destroy your connection36:56 Ambition from fear vs drive from inner peace42:47 Religion vs spirituality and the illusion of separation51:09 Why so many fail to stay consistent with fitness54:18 Muscles, dysmorphia, and the real reason behind self-image issues58:38 Can ambition exist without ego or is it one and the same01:03:44 Comparing traumas and why everyone deserves compassion01:06:56 Subconscious beliefs and how they silently sabotage potential01:10:09 Timing, chance meetings, and trusting the bigger plan» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com/» Custom Bioniq supplements - https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow PeterInstagram: https://www.instagram.com/petercrone/?hl=enWebsite: https://www.petercrone.com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Richard Cooper (Entrepreneur in Cars) is a men's coach who helps guys navigate relationships after getting destroyed by his own divorce, and this conversation breaks down why the nice guy strategy fails, how women punish you for giving them everything they ask for, and why successful men throughout history never committed to sexual exclusivity.Richard explains the fundamental disconnect—women demand full commitment, including sexual monogamy, but when you give them the complete package, they often lose interest and punish you. Learn why 43% of North American kids are raised in single-parent households producing boss girls and weak beta males, how daddy issues create women who don't value masculinity, and why tattoos are the most criticised red flag.The harsh reality: paying attention to behaviour versus what people say applies universally in relationships and business.00:00 Introduction02:00 First impressions of Dubai and why he’s exploring relocation04:26 Why modern dating is a minefield for young men08:52 The concept of ‘beta-tization’ through small daily concessions11:39 Should couples live together or live separately long-term?18:06 The idea that commitment and exclusivity aren’t always linked21:49 How the legal system punishes men after breakups27:39 Why modern marriage is a raw deal for most men31:44 Navigating love and ambition when building a business37:14 Social media as a threat to relationship stability40:59 How young men should focus on building long-term value45:08 Tattoos, trauma, and the markers of red flags50:48 Green flags and the women who nurture, not demand52:19 Where to find high-quality women—and why the West struggles58:53 Expectations, disappointment, and better understanding women01:05:46 The risks of fatherhood and how to vet properly» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow RichardInstagram: https://www.instagram.com/the_unplugged_alpha/?hl=enBooks: https://www.amazon.com/stores/author/B00D4NYPAG?ccs_id=cae3e395-4020-4c99-ac68-456648f0baeb