First Things THRST

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Kevin Levrone spent 30 years chasing the Olympia title — and he's here to show you why the platform you build matters more than the trophies you didn’t win.

Most people think success is only measured by first place.
Kevin proves your legacy is defined by how you treat people on the way up, and what you do with your influence once you have it.

You’ll hear the mental shift required to go from training for aesthetics to training for sustained performance and what happens when you stop chasing perfection and start embracing simplicity.

00:00 Introduction
02:13 Training together and pushing past mental limits
04:11 Shifting from physique to full-body conditioning
08:57 Balancing intense travel schedules with fan dedication
12:43 Being overlooked and using it as lifelong fuel
16:00 Childhood trauma and the real roots of ambition
20:33 Discovering martial arts and visualisation after losing his dad
24:27 Competing from a place of pain and survival
27:46 When your life feels broken, it’s actually building
30:00 Why not winning Mr Olympia was a gift
34:46 The crushing stage that creates long-term purpose
38:24 Struggles with emotional expression and acceptance
42:03 Hitting your peak later and not fearing age
45:38 Life as a contracted pro bodybuilder in the '90s
49:17 Travel stories, rivalries and beating Ronnie Coleman
55:07 Ronnie’s willpower after all the muscle is gone
58:59 Natural lifters and ageing with strength intact
01:03:26 Why kids today need more real guidance
01:04:42 Fatherhood as the completion of your journey
01:09:02 Being a role model for the next generation
01:12:07 Perfectionism and missing life’s real moments

» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/
» Transform your physique: https://www.thrstapp.com/
» My clothing brand, THRST: https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

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» Follow Kevin
Instagram: https://www.instagram.com/kevinlevrone/?hl=en
Website: https://levrosupplements.com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisation
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/

Richard M Dolan started researching UFOs to answer one simple question for his PhD work, and thirty years later, he still can't look away from what the declassified documents are telling him.

In this episode, you’ll hear why mainstream historians ignore military reports from the 1940s that explicitly state these objects aren't Soviet or American technology, what “high strangeness” means and why even sceptical researchers can’t dismiss it, and how the 2017 New York Times articles changed everything about who’s allowed to discuss this publicly.

00:00 Introduction
03:13 How the 2017 New York Times article changed everything
07:24 Declassified documents that made it impossible to look away
13:15 Belief in a non-human intelligence with its own agenda
16:07 Questioning ancient aliens with a historian’s lens
20:57 Why UFO sightings skyrocketed after the 19th century
23:22 Earth’s potential draw for advanced civilisations
25:10 Why aliens might not even be able to talk to us
29:32 How WWII possibly triggered deeper alien involvement
32:51 The logic behind the Roswell crash actually happening
36:33 Would they intervene in a nuclear war, or let us burn?
44:08 The psychological chaos true disclosure might unleash
46:05 Could public alien contact lead to totalitarian control?
50:21 Why democracy isn’t what we pretend it is
58:06 Internal battles are slowing disclosure attempts
01:03:31 The Tic Tac encounter and why no one followed up
01:13:56 Richard’s favourite UFO case from 1936
01:22:29 Why advanced propulsion breakthroughs remain hidden
01:33:43 Finding focus in a noisy, hype-driven UFO media world
01:37:30 Inside his upcoming book series on USO encounters
01:46:48 Which book to start with if you're new to Richard's work

» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/
» Transform your physique: https://www.thrstapp.com/
» My clothing brand, THRST: https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

» Join our newsletter for actionable insights from every episode:
https://thrst-letter.beehiiv.com/

» Join Whoop and get your first month for free:
https://join.whoop.com/FirstThingsThrst

» Follow Richard
Instagram: https://www.instagram.com/richard_dolan/
X: https://x.com/I_D_Official
Website: https://i-sml.mtrbio.com/public/smartlink/richard-dolan-intelligent-disclosure

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/

Leana Deeb deleted all her content and started over because she realised she was performing a version of herself that wasn't real.

After years of posting what the algorithm wanted, she wiped everything and rebuilt from scratch — this time focusing on authenticity over engagement.

In this episode, you'll hear what triggered the decision to delete everything, how she navigated starting over with zero content, and what changed when she stopped playing to the algorithms.

00:00 Introduction
04:20 Going viral overnight and handling sudden fame
09:35 The lonely chapter after blowing up online
13:47 Leaving old circles behind for growth and ambition
15:58 Reconnecting with faith and shifting to modesty
20:54 Deleting past content and the fear of losing it all
26:56 Finding peace through spirituality and time alone
31:11 Pressure to appear perfect and the fear of vulnerability
37:50 Creating modest fitness wear in a male-led industry
43:00 The Gymshark partnership and building true representation
48:57 Mixed gyms, filming struggles, and distractions for women
51:00 Training motivation after covering up her body
56:44 Balancing faith, modesty and showing her personality
59:53 The cost of chasing engagement over alignment
01:02:38 Leaving Dallas and New York burnout
01:06:43 Dating as a public figure and protecting relationships
01:14:39 Leana's experience giving an Oxford speech
01:23:39 Navigating modern feminism and traditional roles
01:26:37 The definition of female empowerment today

» Escape the 9-5 & build your dream life: https://www.digitalplaybook.net/
» Transform your physique: https://www.thrstapp.com/
» My clothing brand, THRST: https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

» Join our newsletter for actionable insights from every episode:
https://thrst-letter.beehiiv.com/

» Join Whoop and get your first month for free:
https://join.whoop.com/FirstThingsThrst

» Follow Leana
Instagram: https://www.instagram.com/leanadeebb/?hl=en
TikTok: https://www.tiktok.com/@leanadeeb?lang=en
Upliftyou: https://www.upliftyou.com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/

Adam Radcliffe sailed from the US to the UK in 56 days, and he's here to show you how to live a life of freedom and adventure while staying in shape, because most people think you have to choose between the two.

After spending weeks at sea with minimal resources and unpredictable conditions, Adam proves you can chase wild goals without sacrificing your fitness or health. You'll hear why the mental game matters more than physical preparation, the daily routines that kept him sane and fit during isolation, and what happens to your body when you're stripped of comfort for over a month. Tune in for his training framework for doing hard things you can't fully prepare for, how he maintains fitness while travelling and adventuring, and why living a life of freedom doesn't mean letting your body go.

00:00 Introduction
01:45 Leaving corporate life to pursue adventure full-time
06:47 Realising he was depressed and needed drastic change
09:49 Starting with solo skydiving and pushing personal limits
13:41 Sketchy skydiving jump and learning lessons in freefall
16:42 Using adventure to prove mental and physical toughness
19:34 56 days rowing across the North Atlantic begins
21:29 Mental lows of knowing you can’t escape the boat
23:29 Getting capsized by a rogue wave and surviving it
29:05 Solitary confinement in storm during 36-hour downpour
34:31 Testing resilience in relationships and partnership dynamics
41:33 Letting go of being perfect at everything
45:49 Facing fear and respecting dangerous ocean waves
47:42 Why knowing your why beats external motivation
54:05 Disordered eating habits and building better food systems
58:32 Upcoming challenges in Kyrgyzstan and Arabian deserts
59:49 Starting a new relationship while living a nomadic life
01:04:01 Capturing raw moments without ruining the experience

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/

» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

» Follow Adam«
Instagram: https://www.instagram.com/adamradclifts/
Website: https://adamradclifts.com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/

Dan Martell is using AI to replace what used to require entire departments, but most founders are implementing it completely wrong.

After building multiple businesses the traditional way with large teams, Dan's discovered AI can handle 60–70% of what he used to hire people for, from customer success to content creation to research. You'll hear his framework for deciding what to automate first, why most founders waste time on the wrong AI implementations, and the specific prompts and systems he uses to run leaner teams that move faster.

Plus, his take on which roles AI will eliminate in the next 12 months and why resistance to AI in your company is actually a gift, showing you who's thinking long-term.

0:00 Introduction
01:35 Why Dan loves Dubai’s safety and privacy
03:02 Travelling the world while raising and “world-schooling” kids
06:20 Building a team that runs with you, not behind you
11:24 How deep trust transformed company culture
17:42 The real reason most founders bottleneck their team
20:39 Dan’s framework for handling mistakes and underperformers
23:22 Separating friendship from leadership with healthy boundaries
26:15 Why insecure founders sabotage growth by hiring “yes” people
30:11 The buyback rate concept for valuing your time
33:07 Four skills that build unstoppable leverage
36:02 Learning vs shipping and what’s actually stopping you
41:23 Why doing things before you’re ready still works
43:20 Personal productivity hacks using everyday AI
46:04 How Dan uses AI to replace thinking, not just tasks
51:38 What robot-powered superintelligence could trigger globally
57:47 Why the AI creator economy will collapse old models
01:04:14 What really matters in a world of infinite content
01:13:53 Preparing your team for full AI automation
01:19:00 Living with full freedom and choosing how to serve

» Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/
» Transform your physique – https://www.thrstapp.com/
» My clothing brand, THRST – https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/

» Join WHOOP and get your first month for free – join.whoop.com/FirstThingsThrst

» Follow Dan«
Instagram: https://www.instagram.com/danmartell/?hl=en
Website: https://www.danmartell.com/
Buy Back Your Time: https://www.buybackyourtime.com/