First Things THRST

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Louis Armstrong is back for the annual catch-up — and this time we’re talking celibacy experiments, nicotine addiction, and why he thinks I need to go celibate for a month...Louis ditched alcohol, nicotine pouches, and his right hand because he realised easy dopamine was making him deflated and unmotivated.Tune in for a laid-back catch-up with plenty of insight — plus some valuable lessons on discipline, dating, and designing a better 2026.00:00 Introduction02:10 Catching up, lost Airbnb deposit and lessons for creators06:00 Celibacy, dopamine addictions and cutting out vices09:21 Women as a distraction and learning self-control12:25 Relationships vs single life and patterns of avoidance17:07 Trust issues, jealousy and choosing a secure partner20:26 How men can build true security and self-worth22:34 Balancing being a good partner without becoming a simp27:01 Dubai dating culture and the rise of entitlement31:00 Finding quality women and warning signs to watch for38:44 Advice for young men on meeting women offline41:56 Building confidence through small daily interactions43:50 Mentorship, prioritising freedom and business balance48:28 Scaling without burnout and staying focused52:29 Writing, distractions, and designing optimal mornings57:39 The “Let Them” mindset and emotional resilience01:09:52 Reflecting on alcohol, fun vs optimisation01:13:19 Goals for 2024 and building systems around creativity01:19:40 Hosting transformational in-person masterminds and events» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free:https://join.whoop.com/FirstThingsThrst» Follow LouisInstagram: https://www.instagram.com/louisarmstrong7/?hl=enCreator Club: https://www.thecreatorclub.co.uk/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Charlie Morgan dropped out of a business degree when he realised none of his lecturers had ever run companies, worked four jobs burning himself out to prove he wasn’t a failure, then discovered sales through an apprenticeship that changed everything.You’ll hear why he made his Academy completely free to create a moat no one can compete with, how Hormozi owns the truth about offers the same way Charlie now owns agency fundamentals, and what happens when you realise “passive income” means working 16 hours a day so you can make money while you sleep.Tune in for his take on systemising relationships with spreadsheets, why he told his girlfriend on the first date that work always comes first, and how building B2B software makes the info business look like a walk in the park.00:00 Introduction04:38 Making a free course as a moat against competitors07:00 The arms race of flex marketing and selling the dream10:39 How Tai Lopez and Lord Sugar nudged Charlie off the uni path16:42 Burning out after juggling four jobs and chasing redemption21:33 Becoming a PT and growing fast as a fitness OG on Instagram24:33 The viral Dubai video and its polarising reactions29:52 Why sudden wealth and no guardrails can derail your growth33:21 Realising nice things don’t equal happiness or fulfilment36:33 When you’re financially set in your 20s, then what?42:26 Turning obsession into output and how love for work evolves46:45 Gym as therapy, consistency, and reclaiming power through strength50:59 Content, gaming addiction, and transferring energy into building54:43 Saturation, short-form fatigue, and the trap of constant content59:32 Cancel culture fading and leaning more into your true self01:04:01 Collaborating with controversial guests and audience backlash01:08:08 Why negativity often hides insecurity01:18:40 Balancing work obsession with a relationship01:25:12 Kids, priorities, and choosing the right partner for legacy01:30:33 Making real friendships after success and the Dubai filter01:33:44 Is London really that bad? Life post-Dubai and recalibrating safety01:36:38 Building software to solve your own business pain points» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free:https://join.whoop.com/FirstThingsThrst» Follow CharlieInstagram: https://www.instagram.com/charliemorganbiz/?hl=enAcademy: https://www.skool.com/academy/about

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/After going from low six figures to number one bestseller in 18 months — and dealing with the whiplash of overnight success — Mark Manson proves that learning to say no is a skill you have to relearn at every level.You’ll hear why he quit drinking and immediately got stronger, why being a single podcaster giving relationship advice creates a dangerous vacuum for young men, and what happens when you realise your music dreams have to die so your actual talent can thrive.Tune in for his take on why marriage is the most contrarian position for male influencers today, how his wife accelerated his career more than any business deal, and why hoping your future self cringes at you means you're actually growing.00:00 Introduction02:00 Reflecting on the lasting success of The Subtle Art04:13 Misinterpretations of the book's meaning and message08:52 Learning to say no as success scales up12:22 Turning 30s into legacy-building vs the experimentation of your 20s15:52 Shifting mindset around dating, time and future family23:48 The brutal reality of the music industry and staying relevant26:10 Creating from passion vs chasing algorithmic performance30:33 Applying the Hollywood idea of “one for them, one for you”35:23 Why Gen Z men and middle-aged women dominate the space39:25 Encouraging younger guys not to skip being stupid sometimes42:07 Could he have written the book without partying and mistakes?45:27 How cutting alcohol levelled up his health, work and mindset54:31 Friendship takes real effort now, and culture has shifted56:09 Navigating friendship and relationship balance as you get older01:00:18 Knowing he found the one and rewiring his views on commitment01:08:39 Championing marriage as a contrarian but essential life upgrade01:12:23 Why legacy now means being honest, useful, and long-term impactful» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free:https://join.whoop.com/FirstThingsThrst» Follow MarkInstagram: https://www.instagram.com/markmanson/?hl=enPurpose: https://purpose.app/Website: https://markmanson.net/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/After building public speaking skills through brutal on-camera training and quitting a job after 15 days to go full-time on TikTok, Michael (higherupwellness) proves that authenticity matters more than polish.You’ll hear why his parents being in their 70s gave him wisdom most 28-year-olds don’t have, how two and a half years of mandatory public speaking eliminated his number one fear, and what happens when you realise worldly success never fills the God-shaped hole.Tune in for his framework on maxing out your stat lines in your 20s, why asking God to reveal himself changed everything after his dad died, and how silencing ego long enough to suck at something a hundred times is the barrier most people never cross.00:00 Introduction01:40 Growing up with much older parents and shaping his worldview04:14 Supportive parenting made taking career risks feel safe07:57 Comparing US optimism to UK mindset and ambition12:35 Striking a balance between monk mode and reckless fun17:27 Early career struggles and earning respect as the youngest20:22 Vulnerability online builds real connection and community23:40 Steroid accusations and the reality of 18 years training27:21 Fitting training and nutrition into a hybrid athlete lifestyle33:10 Flexible training splits and sustainable consistency38:37 How calorie awareness gives you long-term freedom44:43 Learning public speaking through immersive sales training50:48 Communicating well, even in a non-native language57:46 What Whoop taught him about sleep, alcohol and basics01:04:32 Why coaching can be draining if boundaries aren’t set01:12:55 Men need spaces where they can be both strong and soft01:22:30 Even elite performers have major blind spots01:26:10 Losing his dad showed him God’s presence through pain01:35:57 Exactly how to start exploring faith without feeling lost» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/» Join WHOOP and get your first month for free:https://join.whoop.com/FirstThingsThrst» Follow MichaelInstagram: https://www.instagram.com/higherupwellness/?hl=enTikTok: https://www.tiktok.com/@higherupwellness?lang=en

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/After years of building genuine connections through unique experiences — from letting people sit in his Bugatti to creating affordable yacht slots — Lord Aleem proves that Dubai makes everyone look successful while hiding who's actually operating.In this episode, you'll hear why his dad's “no money, no honey” rule filters out time-wasters, how car rental became a nightmare when everyone tried to copy his model, and what happens when you realise 80% of your day is solving problems nobody sees.Tune in for his framework on protecting £5 million worth of assets from drunk renters, why being driven beats driving in Dubai, and how staying connected to reality matters more than chasing the ultra-rich pulling up in Bugattis.00:00 Introduction02:10 Launching a yacht business and selling experiences, not just luxury06:31 Learning business lessons from his dad's no-nonsense approach10:10 Dubai’s flashy image vs actual wealth and real operators18:06 Choosing who’s worth your energy and protecting peace25:18 Building a personal brand with his dad’s guidance and rules30:23 Owning the first Bugatti Chiron for rent in the world35:54 Why the car hire business was more about brand than profit39:46 Why the UK rental game lost its spark and profitability43:39 Starting a chauffeur business in Dubai and why Escalades win46:25 Dubai’s oversupply problem and setting a higher service standard49:26 Expansion plans and pivoting toward yacht brokerage53:10 The massive costs and logistics of moving a superyacht56:49 YouTube gaps, self-doubt, and needing the right team around him59:14 Stepping up as a businessman and leader in Dubai01:03:53 When to say no, avoid time-wasters, and play the long game01:07:26 Lessons in building legit businesses in Dubai with red tape01:17:18 Why real happiness isn't found through money alone01:20:06 Navigating Dubai’s social distraction and staying focused01:24:45 Women in Dubai as masterful operators and tacticians01:27:21 Taking breaks, evolving creatively, and avoiding content burnout» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free:https://join.whoop.com/FirstThingsThrst» Follow AleemYouTube: https://www.youtube.com/LordAleemInstagram: https://www.instagram.com/lordaleem_official/?hl=en