First Things THRST

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Richard Cooper (Entrepreneur in Cars) is a men's coach who helps guys navigate relationships after getting destroyed by his own divorce, and this conversation breaks down why the nice guy strategy fails, how women punish you for giving them everything they ask for, and why successful men throughout history never committed to sexual exclusivity.Richard explains the fundamental disconnect—women demand full commitment, including sexual monogamy, but when you give them the complete package, they often lose interest and punish you. Learn why 43% of North American kids are raised in single-parent households producing boss girls and weak beta males, how daddy issues create women who don't value masculinity, and why tattoos are the most criticised red flag.The harsh reality: paying attention to behaviour versus what people say applies universally in relationships and business.00:00 Introduction02:00 First impressions of Dubai and why he’s exploring relocation04:26 Why modern dating is a minefield for young men08:52 The concept of ‘beta-tization’ through small daily concessions11:39 Should couples live together or live separately long-term?18:06 The idea that commitment and exclusivity aren’t always linked21:49 How the legal system punishes men after breakups27:39 Why modern marriage is a raw deal for most men31:44 Navigating love and ambition when building a business37:14 Social media as a threat to relationship stability40:59 How young men should focus on building long-term value45:08 Tattoos, trauma, and the markers of red flags50:48 Green flags and the women who nurture, not demand52:19 Where to find high-quality women—and why the West struggles58:53 Expectations, disappointment, and better understanding women01:05:46 The risks of fatherhood and how to vet properly» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow RichardInstagram: https://www.instagram.com/the_unplugged_alpha/?hl=enBooks: https://www.amazon.com/stores/author/B00D4NYPAG?ccs_id=cae3e395-4020-4c99-ac68-456648f0baeb

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Rory Sutherland is Vice Chairman of Ogilvy, and this conversation reveals why personal branding works, how luxury brands are destroying themselves by chasing scale over exclusivity, and why companies optimise completely wrong metrics that customers don't actually care about.Learn why we substitute easy questions for hard ones when making decisions, how status currencies constantly shift from cars to experiences to education, and why expensive signalling through costly marketing actually works better than cheap digital messages.Timestamps00:00 Introduction02:14 Why personal branding matters more in an AI-driven world04:38 Family-owned businesses outperform PLCs in brand building08:43 Why likeability often beats performance in service brands13:45 The hidden value of charm and human interaction16:36 Making travel better through experience, not speed19:30 Obsessively specialising to build premium perception26:21 Why status travel beats local cultural appreciation34:06 Should we admire bold bling or quiet confidence?36:53 Why digital culture shifts how we signal status39:33 How luxury brands are losing cachet through ubiquity49:03 Big screens, little phones and backwards tech habits52:22 Influencer marketing revives old-school trust in digital57:13 The danger of one-size-fits-all outrage in advertising01:10:11 Expensive media still signals credibility and confidenceLinks» Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/» Transform your physique – https://www.thrstapp.com/» My clothing brand, THRST – https://thrstofficial.com» Custom Bioniq supplements – https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free – join.whoop.com/FirstThingsThrstFollow RorySubstack: https://rorysutherland.substack.com/X: https://x.com/rorysutherland?lang=en

Kayla Itsines got her first PT job by holding a door open for someone, and she's here to explain why transformations sell everything and quick fixes teach you nothing.Learn how Kayla went from charging a dollar per minute in her parents' backyard to selling millions of e-books before Instagram even had video capabilities. She breaks down why transformational content sells anything—body, business, or mindset—and how she transitioned from personal brand to scalable platform by admitting she wasn't an expert at everything.This conversation exposes why coaches pushing aggressive calorie cuts for quick results don't care about destroying their clients' relationship with food.00:00 Introduction02:00 Starting out in fitness and falling in love with strength08:48 Building a personal brand vs building a sellable business11:21 How an accidental e-book launch turned global fitness empire15:40 Turning the Sweat app into a platform beyond herself21:46 Selling the company and feeling like she lost a child25:53 Keeping Sweat ahead in a saturated women’s fitness market32:22 Why long-term success is about consistency, not extremes38:31 What women struggle with most in fitness today40:25 Debunking myths about women lifting weights and eating carbs44:39 Fitness shifting toward total wellness and biohacking48:39 Stress, control, and the quiet chaos of daily life53:15 Navigating motherhood while running a global brand» Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/» Transform your physique – https://www.thrstapp.com/» My clothing brand, THRST – https://thrstofficial.com» Custom Bioniq supplements – https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode – https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free – join.whoop.com/FirstThingsThrst» Follow Kayla:Instagram – https://www.instagram.com/kayla_itsines/?hl=enSweat – https://sweat.com/join

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Louis Armstrong is back for the annual catch-up — and this time we’re talking celibacy experiments, nicotine addiction, and why he thinks I need to go celibate for a month...Louis ditched alcohol, nicotine pouches, and his right hand because he realised easy dopamine was making him deflated and unmotivated.Tune in for a laid-back catch-up with plenty of insight — plus some valuable lessons on discipline, dating, and designing a better 2026.00:00 Introduction02:10 Catching up, lost Airbnb deposit and lessons for creators06:00 Celibacy, dopamine addictions and cutting out vices09:21 Women as a distraction and learning self-control12:25 Relationships vs single life and patterns of avoidance17:07 Trust issues, jealousy and choosing a secure partner20:26 How men can build true security and self-worth22:34 Balancing being a good partner without becoming a simp27:01 Dubai dating culture and the rise of entitlement31:00 Finding quality women and warning signs to watch for38:44 Advice for young men on meeting women offline41:56 Building confidence through small daily interactions43:50 Mentorship, prioritising freedom and business balance48:28 Scaling without burnout and staying focused52:29 Writing, distractions, and designing optimal mornings57:39 The “Let Them” mindset and emotional resilience01:09:52 Reflecting on alcohol, fun vs optimisation01:13:19 Goals for 2024 and building systems around creativity01:19:40 Hosting transformational in-person masterminds and events» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free:https://join.whoop.com/FirstThingsThrst» Follow LouisInstagram: https://www.instagram.com/louisarmstrong7/?hl=enCreator Club: https://www.thecreatorclub.co.uk/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Charlie Morgan dropped out of a business degree when he realised none of his lecturers had ever run companies, worked four jobs burning himself out to prove he wasn’t a failure, then discovered sales through an apprenticeship that changed everything.You’ll hear why he made his Academy completely free to create a moat no one can compete with, how Hormozi owns the truth about offers the same way Charlie now owns agency fundamentals, and what happens when you realise “passive income” means working 16 hours a day so you can make money while you sleep.Tune in for his take on systemising relationships with spreadsheets, why he told his girlfriend on the first date that work always comes first, and how building B2B software makes the info business look like a walk in the park.00:00 Introduction04:38 Making a free course as a moat against competitors07:00 The arms race of flex marketing and selling the dream10:39 How Tai Lopez and Lord Sugar nudged Charlie off the uni path16:42 Burning out after juggling four jobs and chasing redemption21:33 Becoming a PT and growing fast as a fitness OG on Instagram24:33 The viral Dubai video and its polarising reactions29:52 Why sudden wealth and no guardrails can derail your growth33:21 Realising nice things don’t equal happiness or fulfilment36:33 When you’re financially set in your 20s, then what?42:26 Turning obsession into output and how love for work evolves46:45 Gym as therapy, consistency, and reclaiming power through strength50:59 Content, gaming addiction, and transferring energy into building54:43 Saturation, short-form fatigue, and the trap of constant content59:32 Cancel culture fading and leaning more into your true self01:04:01 Collaborating with controversial guests and audience backlash01:08:08 Why negativity often hides insecurity01:18:40 Balancing work obsession with a relationship01:25:12 Kids, priorities, and choosing the right partner for legacy01:30:33 Making real friendships after success and the Dubai filter01:33:44 Is London really that bad? Life post-Dubai and recalibrating safety01:36:38 Building software to solve your own business pain points» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/» Transform your physique: https://www.thrstapp.com/» My clothing brand, THRST: https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free:https://join.whoop.com/FirstThingsThrst» Follow CharlieInstagram: https://www.instagram.com/charliemorganbiz/?hl=enAcademy: https://www.skool.com/academy/about