The Rock Fight: Outdoor Industry & Adventure Sports Commentary

• First up, The North Face has yet another collaboration with a fashion brand that has (almost) sold out! There has probably been too much TNF chatter around here the past few weeks, but this collection is super cool. (05:05)
• Jetboil has a new version of it's iconic stove out so Colin asks accomplished backpacker Shawnté to power rank the top 5 camp stoves ever! (13:25)
• The Everest pregame is on! News has started to come out of Everest basecamp including this story about how the famed Everest Ice Doctors will use drones to help map this year's route through the Khumbu icefall. (24:00)
• It's time for The Parting Shot! Colin is over the moon with his new pair of Norda's while Shawnté finds similarities between her recent experience at SXSW and the old days of Outdoor Retailer (33:46)

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Then the crew turns their attention to a new backpack by Yeti (that looks an awful lot like something made by Mystery Ranch) and the recent news that two outdoor parent companies Solo Brands & Pelican International are experiencing financial distress. Is this related to the other issues the industry is experiencing? We take a deeper look. (24:59)

Lastly for The Parting Shot Colin looks at the new footwear collection launched by Stio. Will Stio's Mahomes like luck continue? (43:08)

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

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Today Colin opens the show by giving his thoughts on the big outdoor story of the week: The letter that was sent to Outside, Inc CEO Robin Thurston from more than 30 notable journalists making the request to have their names removed from Outside's masthead.

Then outdoor industry insider and consigliere to The Rock Fight, Eoin Comerford joins Colin to run through what he learned from The North Face's presentation at VF's recent Investor Day.

Lastly for The Parting Shot, Eoin highlights two brands from his Founder's Friday series on LinkedIn.

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

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• Several brands put out new product press releases over the past week including Mountain Hardwear, Tifosi, and NEMO. Colin & Justin give their thoughts on each of these but save most of their commentary for the NEMO Dagger OSMO that is bluesign certified and PFAS free.
• They read responses they received to last weeks question they posed to The Rock Fight listeners about the value athletes offer to outdoor brands in 2025. This week's question? What is your favorite outdoor sock brand and why?
• For The Parting Shot, a recent crazy outdoor story prompts Colin to wonder why we don't get action movies featuring action sports anymore. And Justin would like you to know what you're ordering before you get to the counter.

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

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They've ranked footwear and they've ranked gear and today the Outdoor Media Avengers are assembling to do the same for accessories. Only for this round we don't have our own version of Thor as Producer Dave couldn't join the show.

In his place is the latest addition to the team, acclaimed author and outdoor journalist, Shawnté Salabert!

Shawnté joins Colin, Justin Housman, and Eoin Comerford to do the impossible and whittle down the hundreds of outdoor accessory brands and name the top 5.

Will our heroes pull it off? You have to listen to find out!

Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to [email protected].