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The Rock Fight: Outdoor Industry & Adventure Sports Commentary
Colin True - outdoor industry journalist
Recent Episodes
Today Colin is joined by our regular Wednesday co-host Justin Housman to talk through some recent stories to come out of the outdoor community!
- They open the show with the news that the fallout from the Trump layoffs have caused the Fiery Furnace Trail in Arches National Park to close indefinitely. Buckle up because we're probably gonna be getting news like this for a while. (07:57)
- Lady Gaga is being sued by surf brand ...Lost. Apparently her new album, Mayhem is also the trademarked nickname of ...Lost's founder/boardmaker. So....what's the connection here? (13:04)
- Cybertruck owners can now get a pop up camper because even the lamest vehicle of all time deserves after market accessories...I guess? (17:15)
- Q&A Corner: Reddit edition! What if you don't want to do outdoor activities but you still have the urge to go outside? (25:55)
They of course wrap things up with The Parting Shot (38:52). Colin has a stone to throw at footwear maker Lems while Justin would like us to pick a firm date for Easter.
Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!
Register For Obōz Trails For Tree Challenge at trailsfortrees.com.
Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.
Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.
Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.
Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.
Today on show Colin is joined by the regular Monday crew (Producer Dave, Outdoor Industry Insider Eoin Comerford) to talk about the recent movement that is encouraging outdoor enthusiasts in Europe to look locally for their outdoor products in protest of recent "political" developments in the US. (06:46)
They also talk about Academy forging ahead with plans to open 25 new doors in 2025 and Lululemon's recent earnings report showing double digit growth. (21:10)
Then they crack open listener feedback that came in after last week's episode regarding the evolution of innovation in the outdoor industry. (30:38)
They of course wrap things up with The Parting Shot where this week we have a look back on a busy first quarter of 2025 in the Outdoor Industry. (44:34)
Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!
Register For Obōz Trails For Tree Challenge at trailsfortrees.com.
Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.
Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.
Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.
Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.
Today Rock Fight's resident brand, culture, and media experts, Shawnté Salabert and Producer Dave, join Colin to review some recently released outdoor brand videos by On, Puma, & Outdoor Research.
First the hosts rely on their experience working in the outdoor industry and media to breakdown what makes a great brand video including the best way to deploy these types of brand assets and what we should expect from the finished product. (02:26)
Then they take a detailed look at the following videos:
- On: Dream Together, with Zendaya (22:43)
- Outdoor Research: Rooted (35:51)
- Puma: Go Wild (44:15)
After offering a detailed description of each video Colin, Shawnté, and Producer Dave give their thoughts and then rate each video with a thumbs up or thumbs down. Which will be their favorite? You'll have to listen to find out!
Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!
Register For Obōz Trails For Tree Challenge at trailsfortrees.com.
Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.
Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.
Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.
Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.
The Rock Fight is once again breaking news to the outdoor industry!
On Wednesday an alert listener of The Rock Fight sent us this article on PE Hub which reports outdoor brand Stio is being shopped for acquisition.
Players in the mix to take over the venerable Jackson brand being Columbia, YETI, or potentially several PE firms.
On this emergency reaction podcast, Colin and outdoor industry insider Eoin Comerford take a few minutes to offer some context and run through what they know.
On this emergency reaction podcast, Colin and outdoor industry insider Eoin Comerford take a few minutes to offer some context and run through what they know.
Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!
Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.
Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.
Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.
Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.
On this episode of The Rock Fight Justin Housman opens up about his own mental health struggles and how that has impacted his relationship with outdoor activities.
A few weeks back in Rock Fight's weekly newsletter, News From The Front, Justin wrote about how he mistook the slow erosion of his participation in his favorite outdoor sports as part of getting older when in actuality there were some bigger issues that he needed to address. If you missed it you can read that column by clicking here.
Colin & Justin talk about the impact of the outdoors on one's mental health as well as what Justin has learned along the way.
Then they hit Q&A corner and discuss the overwhelming response we received from our listeners about your favorite outdoor socks.
They of course wrap up with The Parting Shot. Justin is looking for a shorter hockey season and Colin has a TV recommendation.
Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!
Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.
Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.
Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.
Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.