#113 - American-Grown Coffee & Veteran Farming: How T Shane Johnson Built a Business with His Daughter
DEC 5, 2025105 MIN
#113 - American-Grown Coffee & Veteran Farming: How T Shane Johnson Built a Business with His Daughter
DEC 5, 2025105 MIN
Description
<p>John and Vic welcome former Marine T Shane Johnson, co-owner of Big Guns Coffee, for an extraordinary conversation that blends entrepreneurship, extreme physical challenge, and the power of family purpose.Shane shares the incredible story of building the first indoor hydroponic coffee farm in the U.S. with his daughter, Charlie, and how he leverages his experiences—including a near-death incident and multiple world record runs—to serve the veteran community.Key Topics and Takeaways:Building Big Guns Coffee: Shane shares how a conversation with his daughter led to building an American-grown and American-made coffee company focused on supporting veterans and revitalizing rural American farming communities [13:18].The Power of the Marine Mindset: Shane discusses how the core Marine lesson of never quitting provides an unmatched competitive advantage in the civilian and business world [27:52].From Death to Dedication: Shane opens up about a nearly fatal incident early in his career where he flatlined three times. He describes the profound choice to live—and the commitment to paying "rent" for his second chance through continuous service to others [33:46].Father-Daughter Leadership: Learn Shane's unique philosophy on raising his daughter as his business co-owner, teaching her confidence, business acumen, and public speaking by allowing her to pitch big-box retailers [18:03], [30:16].World Records and Service: Shane details his incredible physical feats, including running across America four times and breaking the 12-hour push-up world record, all done to raise awareness and funds for veteran and homeless causes [49:14], [53:30].Entrepreneurship and the Veteran Gap: Shane passionately addresses the need for better funding and mentorship for veteran entrepreneurs, arguing that their proven track record of managing high-stakes missions makes them a guaranteed investment [24:31], [01:07:08].Mentioned Resources & Updates:Big Guns Coffee: Find their American-grown coffee, including the "Motivator" and "Charlie" blends, in Sprouts stores nationwide starting May 2025: https://www.bigguns.coffee/ [01:29:40]Frontline to Farm Program: A program at Appalachian State that helps veterans learn agricultural skills, which Shane is using to train future coffee farmers [58:57].Coursera Certification: Veterans and Active Duty can get free, valuable certifications (like Google Analytics or IT Support) through organizations like the USO or VTS (Veterans Transition Services) [09:20].Veteran Honors Ceremony: Vic shares information on a plaque dedication ceremony for Medal of Honor recipient Gunner Sergeant John Basilone in La Jolla, CA, on February 19th [01:33:11].#VeteransHelpingVeterans #MilitaryToCivilian #MilitaryCoffee---------If you would like to start your own livestream or podcast, go check out 🎙️ StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/4998128083271680</p>
![<p>John and Vic welcome former Marine T Shane Johnson, co-owner of Big Guns Coffee, for an extraordinary conversation that blends entrepreneurship, extreme physical challenge, and the power of family purpose.Shane shares the incredible story of building the first indoor hydroponic coffee farm in the U.S. with his daughter, Charlie, and how he leverages his experiences—including a near-death incident and multiple world record runs—to serve the veteran community.Key Topics and Takeaways:Building Big Guns Coffee: Shane shares how a conversation with his daughter led to building an American-grown and American-made coffee company focused on supporting veterans and revitalizing rural American farming communities [13:18].The Power of the Marine Mindset: Shane discusses how the core Marine lesson of never quitting provides an unmatched competitive advantage in the civilian and business world [27:52].From Death to Dedication: Shane opens up about a nearly fatal incident early in his career where he flatlined three times. He describes the profound choice to live—and the commitment to paying "rent" for his second chance through continuous service to others [33:46].Father-Daughter Leadership: Learn Shane's unique philosophy on raising his daughter as his business co-owner, teaching her confidence, business acumen, and public speaking by allowing her to pitch big-box retailers [18:03], [30:16].World Records and Service: Shane details his incredible physical feats, including running across America four times and breaking the 12-hour push-up world record, all done to raise awareness and funds for veteran and homeless causes [49:14], [53:30].Entrepreneurship and the Veteran Gap: Shane passionately addresses the need for better funding and mentorship for veteran entrepreneurs, arguing that their proven track record of managing high-stakes missions makes them a guaranteed investment [24:31], [01:07:08].Mentioned Resources & Updates:Big Guns Coffee: Find their American-grown coffee, including the "Motivator" and "Charlie" blends, in Sprouts stores nationwide starting May 2025: https://www.bigguns.coffee/ [01:29:40]Frontline to Farm Program: A program at Appalachian State that helps veterans learn agricultural skills, which Shane is using to train future coffee farmers [58:57].Coursera Certification: Veterans and Active Duty can get free, valuable certifications (like Google Analytics or IT Support) through organizations like the USO or VTS (Veterans Transition Services) [09:20].Veteran Honors Ceremony: Vic shares information on a plaque dedication ceremony for Medal of Honor recipient Gunner Sergeant John Basilone in La Jolla, CA, on February 19th [01:33:11].#VeteransHelpingVeterans #MilitaryToCivilian #MilitaryCoffee---------If you would like to start your own livestream or podcast, go check out 🎙️ StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/4998128083271680</p>](https://us-central1-podcastguru-217d6.cloudfunctions.net/gcf_get_image?image_url=https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/98/b7/c9/98b7c9c0-8647-ded7-eeac-e23b863e35f9/mza_1941465176932218502.jpg/600x600bb.jpg&width=300&height=300&api_key=xqFmUFX5BHLBTA)
