In this episode of the Service MVP Podcast, Joe Crisara guests on The Business of Learning with Joao Camargo From nearly $500,000 in debt to building a system that helps contractors earn 5–7x more per job, Joe shares the real science behind pricing, value perception, and client retention. This conversation goes deep into why copying competitors’ prices is a losing strategy, how premium options transform profitability, and why retaining existing clients is the most overlooked growth lever in any business. What You’ll Learn: ✅ Why “value first” beats price every time ✅ The real reason underpricing keeps businesses stuck ✅ How premium, mid-range, and economy options change buyer behavior ✅ Why copying competitor pricing is a flawed model ✅ How Joe went from debt to scaling a multi-million-dollar coaching business ✅ The hidden cost of chasing new clients instead of retaining current ones ✅ How to reduce client churn by taking ownership and improving service ✅ Why communication—not skill—is the biggest profit multiplier 💡 Free Resources Mentioned: Join the MVP Club! Dive into our comprehensive online courses. Don&apos;t miss out on this chance to boost your skills—join now! <a href='https://go.servicemvp.com/mvp-club'>https://go.servicemvp.com/mvp-club</a> Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! <a href='https://book.servicemvp.com/get-your-book'>https://book.servicemvp.com/get-your-book</a> Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue! <a href='https://go.servicemvp.com/schedule-10-minute-call'>https://go.servicemvp.com/schedule-10-minute-call</a><a rel="payment" href="https://www.buzzsprout.com/2427007/support">Support the show</a>

<description>&lt;p&gt;In this episode of the Service MVP Podcast, Joe Crisara guests on The Business of Learning with Joao Camargo&lt;br/&gt;&lt;br/&gt;From nearly $500,000 in debt to building a system that helps contractors earn 5–7x more per job, Joe shares the real science behind pricing, value perception, and client retention. &lt;br/&gt;&lt;br/&gt;This conversation goes deep into why copying competitors’ prices is a losing strategy, how premium options transform profitability, and why retaining existing clients is the most overlooked growth lever in any business.&lt;br/&gt;&lt;br/&gt;What You’ll Learn:&lt;br/&gt;✅ Why “value first” beats price every time&lt;br/&gt;✅ The real reason underpricing keeps businesses stuck&lt;br/&gt;✅ How premium, mid-range, and economy options change buyer behavior&lt;br/&gt;✅ Why copying competitor pricing is a flawed model&lt;br/&gt;✅ How Joe went from debt to scaling a multi-million-dollar coaching business&lt;br/&gt;✅ The hidden cost of chasing new clients instead of retaining current ones&lt;br/&gt;✅ How to reduce client churn by taking ownership and improving service&lt;br/&gt;✅ Why communication—not skill—is the biggest profit multiplier&lt;br/&gt;&lt;br/&gt;&lt;br/&gt;💡 Free Resources Mentioned:&lt;br/&gt;Join the MVP Club! Dive into our comprehensive online courses. Don&amp;apos;t miss out on this chance to boost your skills—join now!&lt;br/&gt;&lt;a href='https://go.servicemvp.com/mvp-club'&gt;https://go.servicemvp.com/mvp-club&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!&lt;br/&gt;&lt;a href='https://book.servicemvp.com/get-your-book'&gt;https://book.servicemvp.com/get-your-book&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!&lt;br/&gt;&lt;a href='https://go.servicemvp.com/schedule-10-minute-call'&gt;https://go.servicemvp.com/schedule-10-minute-call&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a rel="payment" href="https://www.buzzsprout.com/2427007/support"&gt;Support the show&lt;/a&gt;&lt;/p&gt;</description>

In this episode of the Service MVP Podcast, Joe Crisara guests on The Business of Learning with Joao Camargo  From nearly $500,000 in debt to building a system that helps contractors earn 5–7x more per job, Joe shares the real science behind pricing, value perception, and client retention.   This conversation goes deep into why copying competitors’ prices is a losing strategy, how premium options transform profitability, and why retaining existing clients is the most overlooked growth lever i...

The Hidden Gold Mine in Your Current Customer Base | Joe Crisara joins The Business of Learning w/ Joao Camargo

In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with Mike Prencavage, President of PHCC Orange County and national PHCC leader, to unpack one of the most critical challenges in the trades today: how to develop, train, and retain great technicians in plumbing, heating, and cooling. Mike shares how PHCC (Plumbing-Heating-Cooling Contractors Association) supports contractors across all 50 states through technical training, apprenticeships, peer networking, and business development.This episode is a must-watch for contractors who want to build teams that last.   What You’ll Learn: ✅ What PHCC actually does (and why it’s one of the most powerful resources in the trades) ✅ How contractors can develop technicians from apprentice to journeyman ✅ Why peer-to-peer networking saves contractors from costly mistakes ✅ How PHCC apprenticeship programs work (time, cost, commitment) ✅ Why communication skills are just as important as technical skills ✅ How contractors can attract young talent into plumbing &amp; HVAC ✅ Why passion and professionalism matter more than experience alone ✅ How Service MVP and PHCC are collaborating to raise industry standards<a rel="payment" href="https://www.buzzsprout.com/2427007/support">Support the show</a>

<description>&lt;p&gt;In this episode of the Service MVP Podcast, &lt;b&gt;Joe Crisara&lt;/b&gt;, America’s Service Sales Coach, sits down with &lt;b&gt;Mike Prencavage&lt;/b&gt;, President of PHCC Orange County and national PHCC leader, to unpack one of the most critical challenges in the trades today: &lt;b&gt;how to develop, train, and retain great technicians&lt;/b&gt; in plumbing, heating, and cooling.&lt;br/&gt;&lt;br/&gt;Mike shares how PHCC (Plumbing-Heating-Cooling Contractors Association) supports contractors across all 50 states through technical training, apprenticeships, peer networking, and business development.&lt;/p&gt;&lt;p&gt;This episode is a must-watch for contractors who want to build teams that last.  &lt;br/&gt;&lt;br/&gt;What You’ll Learn:&lt;br/&gt;✅ What PHCC actually does (and why it’s one of the most powerful resources in the trades)&lt;br/&gt;✅ How contractors can develop technicians from apprentice to journeyman&lt;br/&gt;✅ Why peer-to-peer networking saves contractors from costly mistakes&lt;br/&gt;✅ How PHCC apprenticeship programs work (time, cost, commitment)&lt;br/&gt;✅ Why communication skills are just as important as technical skills&lt;br/&gt;✅ How contractors can attract young talent into plumbing &amp;amp; HVAC&lt;br/&gt;✅ Why passion and professionalism matter more than experience alone&lt;br/&gt;✅ How Service MVP and PHCC are collaborating to raise industry standards&lt;/p&gt;&lt;p&gt;&lt;a rel="payment" href="https://www.buzzsprout.com/2427007/support"&gt;Support the show&lt;/a&gt;&lt;/p&gt;</description>

In this episode of the Service MVP Podcast, Joe Crisara, America’s Service Sales Coach, sits down with Mike Prencavage, President of PHCC Orange County and national PHCC leader, to unpack one of the most critical challenges in the trades today: how to develop, train, and retain great technicians in plumbing, heating, and cooling.  Mike shares how PHCC (Plumbing-Heating-Cooling Contractors Association) supports contractors across all 50 states through technical training, apprenticeships, peer ...

How to Master BOTH The Technical and Communication Training For Your Company feat. Mike Prencavage, President of PHCC-ORSB

In this episode of the Service MVP Podcast, Joe Crisara guests on the Service Titan Hacks Podcast with Bill Brown, founder of ServiceTitan Hacks the largest ServiceTitan contractor community. Joe and Bill dive into the mindset shift that took Joe from underpricing his work to unlocking his first truly profitable week — and how that same shift can transform any contractor’s sales performance today. What You’ll Learn: ✅ Why undercharging actually lowers your value ✅ The science of premium, mid, and economy pricing ✅ How offering options increases trust + close rate ✅ The biggest mistake techs make on service calls ✅ Why people always come before process ✅ How AI is changing technician performance with OptionBuilder.ai If you’re ready to stop guessing on pricing and start delivering higher value service, this episode is a must-watch. 💡 Free Resources Mentioned: Join the MVP Club! Dive into our comprehensive online courses. Don&apos;t miss out on this chance to boost your skills—join now! <a href='https://go.servicemvp.com/mvp-club'>https://go.servicemvp.com/mvp-club</a> Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! <a href='https://book.servicemvp.com/get-your-book'>https://book.servicemvp.com/get-your-book</a> Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue! <a href='https://go.servicemvp.com/schedule-10-minute-call'>https://go.servicemvp.com/schedule-10-minute-call</a> 🔗 Don’t forget to like, subscribe, and share to help your team master these strategies!<a rel="payment" href="https://www.buzzsprout.com/2427007/support">Support the show</a>

<description>&lt;p&gt;In this episode of the Service MVP Podcast, Joe Crisara guests on the Service Titan Hacks Podcast with Bill Brown, founder of ServiceTitan Hacks the largest ServiceTitan contractor community.&lt;br/&gt;&lt;br/&gt;Joe and Bill dive into the mindset shift that took Joe from underpricing his work to unlocking his first truly profitable week — and how that same shift can transform any contractor’s sales performance today.&lt;br/&gt;&lt;br/&gt;What You’ll Learn:&lt;br/&gt;✅ Why undercharging actually lowers your value&lt;br/&gt;✅ The science of premium, mid, and economy pricing&lt;br/&gt;✅ How offering options increases trust + close rate&lt;br/&gt;✅ The biggest mistake techs make on service calls&lt;br/&gt;✅ Why people always come before process&lt;br/&gt;✅ How AI is changing technician performance with OptionBuilder.ai&lt;br/&gt;&lt;br/&gt;If you’re ready to stop guessing on pricing and start delivering higher value service, this episode is a must-watch.&lt;br/&gt;&lt;br/&gt;💡 Free Resources Mentioned:&lt;br/&gt;Join the MVP Club! Dive into our comprehensive online courses. Don&amp;apos;t miss out on this chance to boost your skills—join now!&lt;br/&gt;&lt;a href='https://go.servicemvp.com/mvp-club'&gt;https://go.servicemvp.com/mvp-club&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!&lt;br/&gt;&lt;a href='https://book.servicemvp.com/get-your-book'&gt;https://book.servicemvp.com/get-your-book&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!&lt;br/&gt;&lt;a href='https://go.servicemvp.com/schedule-10-minute-call'&gt;https://go.servicemvp.com/schedule-10-minute-call&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;🔗 Don’t forget to like, subscribe, and share to help your team master these strategies!&lt;/p&gt;&lt;p&gt;&lt;a rel="payment" href="https://www.buzzsprout.com/2427007/support"&gt;Support the show&lt;/a&gt;&lt;/p&gt;</description>

In this episode of the Service MVP Podcast, Joe Crisara guests on the Service Titan Hacks Podcast with Bill Brown, founder of ServiceTitan Hacks the largest ServiceTitan contractor community.  Joe and Bill dive into the mindset shift that took Joe from underpricing his work to unlocking his first truly profitable week — and how that same shift can transform any contractor’s sales performance today.  What You’ll Learn: ✅ Why undercharging actually lowers your value ✅ The science of premium, mi...

Why Every Contractor Needs This AI Tool with Bill Brown of ServiceTitan Hacks

In this episode of the Service MVP Podcast, Joe Crisara sits down with Ella Ritchie, founder of Stellar Communications and the publishing expert behind Joe’s book What Should We Do? Ella has helped business leaders launch bestselling nonfiction books through authentic relationship-building, strategic outreach, and powerful storytelling. Together, Joe and Ella dive into why long-term relationship nurturing is becoming more important than ever in the age of AI, especially for service and sales professionals who want to stay top of mind, build trust, and grow their influence. What You’ll Learn: ✅ How genuine relationship-building creates long-term opportunities ✅ Why contractors should nurture connections—not just chase transactions ✅ How AI can support your outreach (and where it shouldn’t replace you) ✅ The step-by-step system Ella uses to stay connected with hundreds of clients ✅ How publishing a book can elevate your brand and strengthen client loyalty ✅ Real examples from Joe’s book launch strategy and endorsements ✅ How to reach Ella if you want help writing or publishing your own book 💡 Free Resources Mentioned: Join the MVP Club! Dive into our comprehensive online courses. Don&apos;t miss out on this chance to boost your skills—join now! <a href='https://go.servicemvp.com/mvp-club'>https://go.servicemvp.com/mvp-club</a> Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! <a href='https://book.servicemvp.com/get-your-book'>https://book.servicemvp.com/get-your-book</a> Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue! <a href='https://go.servicemvp.com/schedule-10-minute-call'>https://go.servicemvp.com/schedule-10-minute-call</a> 🔗 Don’t forget to like, subscribe, and share to help your team master these strategies! <a rel="payment" href="https://www.buzzsprout.com/2427007/support">Support the show</a>

<description>&lt;p&gt;In this episode of the Service MVP Podcast, Joe Crisara sits down with Ella Ritchie, founder of Stellar Communications and the publishing expert behind Joe’s book &lt;em&gt;What Should We Do?&lt;/em&gt; Ella has helped business leaders launch bestselling nonfiction books through authentic relationship-building, strategic outreach, and powerful storytelling.&lt;br/&gt;&lt;br/&gt;Together, Joe and Ella dive into why long-term relationship nurturing is becoming more important than ever in the age of AI, especially for service and sales professionals who want to stay top of mind, build trust, and grow their influence.&lt;br/&gt;&lt;br/&gt;What You’ll Learn:&lt;br/&gt;✅ How genuine relationship-building creates long-term opportunities&lt;br/&gt;✅ Why contractors should nurture connections—not just chase transactions&lt;br/&gt;✅ How AI can support your outreach (and where it shouldn’t replace you)&lt;br/&gt;✅ The step-by-step system Ella uses to stay connected with hundreds of clients&lt;br/&gt;✅ How publishing a book can elevate your brand and strengthen client loyalty&lt;br/&gt;✅ Real examples from Joe’s book launch strategy and endorsements&lt;br/&gt;✅ How to reach Ella if you want help writing or publishing your own book&lt;br/&gt;&lt;br/&gt;💡 Free Resources Mentioned:&lt;br/&gt;Join the MVP Club! Dive into our comprehensive online courses. Don&amp;apos;t miss out on this chance to boost your skills—join now!&lt;br/&gt;&lt;a href='https://go.servicemvp.com/mvp-club'&gt;https://go.servicemvp.com/mvp-club&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!&lt;br/&gt;&lt;a href='https://book.servicemvp.com/get-your-book'&gt;https://book.servicemvp.com/get-your-book&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!&lt;br/&gt;&lt;a href='https://go.servicemvp.com/schedule-10-minute-call'&gt;https://go.servicemvp.com/schedule-10-minute-call&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;🔗 Don’t forget to like, subscribe, and share to help your team master these strategies!&lt;br/&gt;&lt;br/&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;a rel="payment" href="https://www.buzzsprout.com/2427007/support"&gt;Support the show&lt;/a&gt;&lt;/p&gt;</description>

In this episode of the Service MVP Podcast, Joe Crisara sits down with Ella Ritchie, founder of Stellar Communications and the publishing expert behind Joe’s book What Should We Do? Ella has helped business leaders launch bestselling nonfiction books through authentic relationship-building, strategic outreach, and powerful storytelling.  Together, Joe and Ella dive into why long-term relationship nurturing is becoming more important than ever in the age of AI, especially for service and sales...

Use AI to Strengthen Your Relationship With Your Clients to Grow Your Business with Ella Ritchie

In this episode of the Service MVP Podcast, Joe Crisara sits down with Dale Steele, an HVAC solution specialist whose journey from a $7-an-hour call center job to industry success is anything but ordinary. Dale shares how empathy, human connection, and genuine curiosity became his greatest sales superpowers even before he knew anything about HVAC systems. From childhood memories tied to Tecumseh motors, to building trust with customers by connecting over dogs, family photos, and life stories, Dale reveals how real relationships (not technical skills) fuel consistent sales success. This episode is packed with emotional intelligence, storytelling, and practical wisdom for anyone in the service industry who wants to grow their results by focusing on what truly matters: people. What You’ll Learn: ✅ How empathy and understanding the customer’s perspective drive trust and sales ✅ Why relationship-building is 80% of every successful service call ✅ How to naturally connect with clients using everyday cues ✅ How personal stories and shared experiences accelerate rapport ✅ Why “people first” is the most powerful differentiator in service sales ✅ How to stay optimistic and grounded even during tough beginnings 💡 Free Resources Mentioned: Join the MVP Club! Dive into our comprehensive online courses. Don&apos;t miss out on this chance to boost your skills—join now! <a href='https://go.servicemvp.com/mvp-club'>https://go.servicemvp.com/mvp-club</a> Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! <a href='https://book.servicemvp.com/get-your-book'>https://book.servicemvp.com/get-your-book</a> Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue! <a href='https://go.servicemvp.com/schedule-10-minute-call'>https://go.servicemvp.com/schedule-10-minute-call</a>Don’t forget to like, subscribe, and share to help your team master these strategies!<a rel="payment" href="https://www.buzzsprout.com/2427007/support">Support the show</a>

<description>&lt;p&gt;In this episode of the Service MVP Podcast, &lt;b&gt;Joe Crisara&lt;/b&gt; sits down with &lt;b&gt;Dale Steele, &lt;/b&gt;an HVAC solution specialist whose journey from a $7-an-hour call center job to industry success is anything but ordinary. Dale shares how empathy, human connection, and genuine curiosity became his greatest sales superpowers even before he knew anything about HVAC systems.&lt;br/&gt;&lt;br/&gt;From childhood memories tied to Tecumseh motors, to building trust with customers by connecting over dogs, family photos, and life stories, Dale reveals how real relationships (not technical skills) fuel consistent sales success.&lt;br/&gt;&lt;br/&gt;This episode is packed with emotional intelligence, storytelling, and practical wisdom for anyone in the service industry who wants to grow their results by focusing on what truly matters: people.&lt;br/&gt;&lt;br/&gt;What You’ll Learn:&lt;br/&gt;✅ How empathy and understanding the customer’s perspective drive trust and sales&lt;br/&gt;✅ Why relationship-building is 80% of every successful service call&lt;br/&gt;✅ How to naturally connect with clients using everyday cues&lt;br/&gt;✅ How personal stories and shared experiences accelerate rapport&lt;br/&gt;✅ Why “people first” is the most powerful differentiator in service sales&lt;br/&gt;✅ How to stay optimistic and grounded even during tough beginnings&lt;br/&gt;&lt;br/&gt;💡 Free Resources Mentioned:&lt;br/&gt;Join the MVP Club! Dive into our comprehensive online courses. Don&amp;apos;t miss out on this chance to boost your skills—join now!&lt;br/&gt;&lt;a href='https://go.servicemvp.com/mvp-club'&gt;https://go.servicemvp.com/mvp-club&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!&lt;br/&gt;&lt;a href='https://book.servicemvp.com/get-your-book'&gt;https://book.servicemvp.com/get-your-book&lt;/a&gt;&lt;br/&gt;&lt;br/&gt;Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!&lt;br/&gt;&lt;a href='https://go.servicemvp.com/schedule-10-minute-call'&gt;https://go.servicemvp.com/schedule-10-minute-call&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Don’t forget to like, subscribe, and share to help your team master these strategies!&lt;/p&gt;&lt;p&gt;&lt;a rel="payment" href="https://www.buzzsprout.com/2427007/support"&gt;Support the show&lt;/a&gt;&lt;/p&gt;</description>

In this episode of the Service MVP Podcast, Joe Crisara sits down with Dale Steele, an HVAC solution specialist whose journey from a $7-an-hour call center job to industry success is anything but ordinary. Dale shares how empathy, human connection, and genuine curiosity became his greatest sales superpowers even before he knew anything about HVAC systems.  From childhood memories tied to Tecumseh motors, to building trust with customers by connecting over dogs, family photos, and life st...

STOP Being a PUSHY Sales Person, Here's How to Make The Sale By Connecting With Clients feat. Dale Steele

I’m America’s Service Sales coach Joe Crisara, and I’ve been down the same path. For nearly 45 years, I performed services for clients just like yours, and like you, I suffered frustration &amp; heartbreak, and I poured out the blood, sweat &amp; tears it takes to survive. Over time, I learned to change how I did things so I got more traction and better results.

Service MVP Sales Training Podcast with Joe Crisara

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