This episode features a wonderful conversation with Adam Hyland, Principal at Franke Hyland, an independent Australian Patent & Trademark Boutique Firm.We discuss Adam’s pathway into the IP profession through his time as a chemical engineer in the food manufacturing industry, and after 23 years his passion for the industry is unwavering.Adam also shares some interesting insights relating to AI and the impact on trade mark protection citing the work by Dr Cameron Shackell at QUT and his company GeneriTrend.This episode forms part of our special series “Live @ INTA” where we took the podcast on the road to the INTA Annual Meeting in Singapore.We hosted our podcast studio at the Billtrader Expo Booth and guests were interviewed by our Head of Marketing & Podcast Producer Wendy Robertson.Show LinksAdam Hylandhttps://www.linkedin.com/in/adamhyland1/Franke Hylandhttps://frankehyland.com.au/https://www.linkedin.com/company/franke-hyland/Justin Simpsonhttps://www.linkedin.com/in/justinsimpson-billtrader/Wendy Robertsonhttps://www.linkedin.com/in/wendyrobertson-cmo/Billtraderhttps://billtrader.com/https://www.linkedin.com/company/billtraderTalking IP with Justin Simpsonhttps://www.linkedin.com/company/talking-ip-podcastSee omnystudio.com/listener for privacy information.