Leon Francis has been a leader and manager in three of the biggest consumer brands in the UK, Mcdonald's, Sainsbury's and Apple. He also has his own male grooming brand called Nuevo Noir which he started in 2021. In 2024 he won the Rising Star award at the Black British Business Awards in the Consumer and Luxury category.   Website: Nuevo Noir   Listen back to interviews with: Dion Terrelonge - Pioneer of fashion psychology   ______________________________________________________________________________________________ Stay in touch: X/Twitter: @howicrushedit Instagram: @howicrushedit Know someone else who is CRUSHING IT? Email us at [email protected] Use the hashtag #howicrushedit on Twitter & Instagram Want some uplifting music to help you CRUSH IT? Check out the playlist This playlist has been curated by guests that have appeared on the podcast   🪙To support the podcast: buymeacoffee.com/howicrushedit