<p>₹15 Cr in revenue.A crowded toy market. And a big ambition to build a brand that can go global.</p><p>In this episode, Yash Thombare and Vedang Nalawade, Co-Founders of Clapstore Toys, join Shantanu Deshpande (Founder &amp; CEO, Bombay Shaving Company) along with Aditya Sehgal (Founder, Asgard. world | Ex-President &amp; COO, Reckitt) for a sharp conversation on building a fast-growing toy brand focused on affordable, mass-market products for Indian families.</p><p>From vendor dependence and manufacturing choices to distribution and category expansion, the panel breaks down the real decisions founders face while growing a D2C brand.</p><p>They also tackle a tough reality in categories like toys, where repeat purchases are limited, and competition is often generic. Also, for Clapstore, the path to competing globally lies in continuous product innovation. </p><p>Problems we solve in this episode:</p><p>1. What should founders prioritise to scale from ₹15 Cr to ₹50 Cr?</p><p>2. In low-repeat categories, should founders focus on repeat purchases or customer acquisition?</p><p>3. As a brand scales, should founders own manufacturing or outsource it?</p><p>4. How to Design Products When Buyer and User Are Different?</p><p>If you're building a D2C brand, consumer startup, or manufacturing-led business, this episode offers a practical look at the real decisions founders face while scaling!</p><p>Navigate your way through these chapters</p><p>00:00 Coming Up</p><p>01:00 Introduction</p><p>01:48 The Vision Behind Clapstore</p><p>04:36 Scaling from ₹15Cr to ₹50Cr</p><p>13:17 Repeat Purchases or Customer Acquisition?</p><p>18:51 How Unique Design Language and Partnerships Drive Growth</p><p>31:30 Own Manufacturing or Outsource?</p><p>39:06 Innovation or Manufacturing: Clapstore’s Moat</p><p>44:20 Designing Products When Buyers Aren’t Users</p><p>48:55 Closing Thoughts</p>