<p>This episode explores the realities of building a modern apparel brand from zero.</p><p>Sanya and Adit, founders of Cove &amp; Lane, are building a modern, quiet luxury clothing brand for ambitious professionals. Timeless pieces designed for people moving from boardrooms to social evenings.</p><p>They join experts, Shantanu Deshpande (Founder &amp; CEO, Bombay Shaving Company), along with industry leaders Shiv Shivakumar (Operating Partner, Advent | Ex-SVP, Nokia | Ex-CEO (India), PepsiCo) and Toshan Tamhane (Ex-McKinsey Senior Partner | Global Chief Operating Officer, UPL) for a sharp conversation on what it really takes to build a consumer brand.</p><p>From repeat purchases and referrals to customer psychology and status signalling, the panel breaks down how founders can identify what is actually working. </p><p>They also unpack a critical founder dilemma:</p><p>Should early startups prioritise growth or profitability?</p><p>Problems we solve in this episode:</p><p>• How do you measure product-market fit in a D2C fashion brand?</p><p>• How should founders use data when the sample size is small?</p><p>• When scaling a startup, how do you balance growth and profitability?</p><p>If you're building a D2C brand, consumer startup, or fashion business, this conversation will sharpen how you think about scaling.</p><p>Navigate through the chapters and watch till the end</p>