<p>In this episode, I sit down with Jamie Ley, a London-based publicist and Founder of Forma Global PR, to unpack the discipline behind the most respected luxury real estate brands.</p><p>We break down why chasing attention weakens credibility, how reactive messaging quietly damages trust, and why the strongest names in luxury stay calm, consistent, and selective. This conversation is about building authority that compounds — not noise that fades.</p><p>Bottom line: In luxury real estate, the brands that last are the ones that know when <em>not</em> to speak.</p>