Welcome to Season 3 of The Fabulist, the podcast for creative studios mastering the art of business. Powered by Coupe Studios, host Joel Pilger travels the world to gather insights from studio leaders who are not just participating in the industry—but reinventing it.
In this episode, we’re diving into the creative powerhouse of Turin, Italy, where two distinct yet interconnected studios, Illo and Algo, are blending art, data, and motion into bold, boundary-pushing work. Joining us are Ilenia Notarangelo, founder and creative director of Illo, and Luca Gonnelli, co-founder and CEO of Algo.
Together, they share their journey of running two studios under one roof, crafting ownable visual languages, and maintaining a healthy work-life balance—all while navigating the evolving demands of brands, AI disruption, and the ever-changing creative landscape.
Tune in as we explore:
🎨 How Illo infuses optimism and playfulness into motion design
📊 Why Algo focuses on data visualization and automation for scalable content
🌍 The importance of fostering an international yet distinctly Italian studio culture
⏳ Why they prioritize quality of life over hustle culture—including their sacred aperitivo tradition 🍷
💡 How creative studios can stand out in an era of algorithm-driven content
If you run a studio and want to master the art of business, visit joelpilger.com to apply for FORUM, a private network of the world’s leading studios.
🎧 Listen now and get inspired by Illo & Algo’s unique approach to creativity, strategy, and the business of design!
In this episode of The Fabulist, Joel Pilger dives deep with Derek Dienner, founder of Make Films and producer of the upcoming feature film Brave the Dark. Derek shares his remarkable journey from running a thriving commercial production company to navigating the highs and lows of bringing a heartfelt narrative drama to life.
Discover how Derek balances the dual challenges of managing a creative business and pursuing his dream of making impactful films. From securing $4 million in funding during the chaos of COVID, to signing a distribution deal with Angel Studios for a theatrical release in over 2,500 theaters, Derek’s story is one of resilience, vision, and entrepreneurial grit.
If you've ever wondered what it takes to transition from producing commercials to creating feature films—or how to persevere when the odds seem insurmountable—this is the episode for you. Hear about the challenges of the entertainment industry, the power of belief and grit, and the importance of staying connected to your creative roots.
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Learn more about Derek's production company: MakeFilms.cc Tickets for Brave the Dark: Available starting December 1st, with the film opening nationwide January 24th.Tune in now to explore the intersection of creativity and commerce, and to celebrate the journey of reinventing the future of storytelling.