Buried deep in Amazon's app is a partnership with Orange Health Labs for at-home diagnostics—it's third healthcare experiment in India after pharmacy and telemedicine. The strategy? Target existing customers with zero advertising spend, keeping the bet low-risk while competitors like Bigbasket and Blinkit capture other categories. With its U.S. healthcare playbook built on insurance infrastructure that doesn't exist in India, Amazon is playing a cautious waiting game. The question: is this genuine ambition or just a way to keep a foot in the door?Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. <a href="https://the-ken.com/pricing/">Subscribe</a> for more exclusive, deeply-reported, and analytical business stories.

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 &lt;p&gt;Buried deep in Amazon's app is a partnership with Orange Health Labs for at-home diagnostics—it's third healthcare experiment in India after pharmacy and telemedicine. &lt;/p&gt;&lt;p&gt;The strategy? Target existing customers with zero advertising spend, keeping the bet low-risk while competitors like Bigbasket and Blinkit capture other categories. &lt;/p&gt;&lt;p&gt;With its U.S. healthcare playbook built on insurance infrastructure that doesn't exist in India, Amazon is playing a cautious waiting game. The question: is this genuine ambition or just a way to keep a foot in the door?&lt;/p&gt;&lt;p&gt;&lt;strong&gt;&lt;em&gt;Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. &lt;/em&gt;&lt;/strong&gt;&lt;a href="https://the-ken.com/pricing/"&gt;&lt;strong&gt;&lt;em&gt;Subscribe&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;&lt;em&gt; for more exclusive, deeply-reported, and analytical business stories.&lt;/em&gt;&lt;/strong&gt;&lt;/p&gt;
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Daybreak

Orange is the new healthcare bet Amazon won't commit to

Orange is the new healthcare bet Amazon won't commit to

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