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Episode 170: Liz Allan and Belinda Guy - Cutting Through the Noise: Making EVs Simple for Everyone.

Liz Allan speaks to Belinda Guy, founder of Belinda Automotive and a product marketing specialist who has rapidly become a recognised voice across the automotive and EV sectors.

Together, they explore the human side of communication in EV adoption, why clear, jargon-free messaging matters, how companies can better understand their audiences, and the role product marketing plays in shaping trust, confidence, and buying decisions.

Belinda shares her journey from secondary school teacher to automotive product marketer, discussing what she learned along the way and why she believes EV communication must be rooted in empathy, education, and real-world experience. The pair reflect on mindset shifts, misinformation, accessibility, and how to support consumers who are overwhelmed by unfamiliar language and big purchasing decisions.

Quote of the episode:

"If you don't understand who your product is for, how are you designing a good product? Everything starts with knowing your audience." Belinda Guy.

Belinda Guy Bio:

Belinda Guy is the founder of Belinda Automotive and a highly regarded product marketing specialist working across automotive, EV charging, and emerging mobility technologies. With a background spanning OEM environments, EV charging back-office systems, and consumer engagement, Belinda helps organisations understand their audiences, articulate value, and communicate more clearly. Her work focuses on simplifying complexity, strengthening product positioning and supporting commercial teams to sell with confidence. Belinda is also known for her accessible, educational social media content, where she breaks down automotive concepts for everyday drivers. 

Belinda Guy Links:

Website: https://www.belinda-automotive.co.uk/

LinkedIn: https://www.linkedin.com/in/belinda-automotive

Linktree: https://linktr.ee/belinda_automotive

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