Accredited Investors: Catalina Island deal closes soon. Join waitlist: somerscapital.com/investRich Somers sits down with Peter Roth to discuss how home service businesses can generate more leads, book more appointments, and scale without relying solely on expensive lead aggregators or outside marketing agencies. Peter breaks down why cold calling still works, what most companies get wrong about outbound sales, and how the right script, data, training, and follow-up system can turn a call center into a powerful growth engine.In this episode, Peter shares his playbook for building an in-house appointment-setting machine for industries like roofing, HVAC, plumbing, windows, landscaping, water treatment, and more. Rich and Peter also dive into AI in sales, the risks of outbound AI calling, how to hire and train better callers, and why business owners need to understand exactly where their lead generation process is breaking down before they can fix it.Connect with Rich on Instagram: @rich_somersInterested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.