<p>Rich sits down with paid ads expert and CEO Lindsay Stockall, who’s helped businesses scale with an average 6x return on ad spend. She breaks down why most ads fail, how bad strategy burns both time and money, and what actually separates top-tier ad operators from everyone else.</p><p>They dive into the real mechanics behind profitable ads — from building a full acquisition strategy before spending a dollar to optimizing funnels, targeting the right audience, and focusing on conversions over vanity metrics. </p><p>If you’ve ever felt like ads “don’t work,” this conversation shows you what’s actually been missing.</p><p>Connect with Rich on Instagram: @rich_somers</p><p>Interested in investing with Somers Capital? Visit www.somerscapital.com/invest to learn more.</p><p>Interested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.</p><p>Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.</p>