Big Brave Business: Revolutionary Leadership and Entrepreneurship for Millennials with Sarah Heeter

If you've been listening to this podcast for awhile, you know I'm skeptical of business coaching, even though it's part of what I do. I've been one of the lucky ones on the receiving end of a massive investment into business coaching that didn't match my expectations or financial obligation, and I generally feel burned by the industry, like so many other online business owners. But coaching is a real field and business coaching is something a lot of people really could massively benefit from, if it is done right. My dear friend Amber Dancy joins me on the podcast this week to talk about all the ways business coaching SHOULD look, and tons of other REALLY fun topics that I know you're going to love.

In this episode, I walk through the four main areas I'm focused on for growth in 2026 (plus a bonus fifth way that's accelerating everything). I also share why learning from other industries has been more valuable than staying siloed in podcast production advice, my complicated relationship with business coaching, and how Podcast Launch Prep Week came from observing a completely different field.

The big question today is how does "tokenism" differ from true inclusion, and how can businesses do better?

You've probably heard the sales advice to share who your offer is NOT for. But it usually gets misused into meaningless phrases like "this isn't for you if you're not ready to invest in yourself."

When should entrepreneurs break the rules in business and how do they know which ones are worth breaking?