Big Brave Business: Revolutionary Leadership and Entrepreneurship for Millennials with Sarah Heeter

Sometimes I see a small business owner on Threads post something so evocative and aligned with my core values that I can't help it and I just reach out and invite them on the podcast. That's because with one really high impact post, I can tell that we could have an interesting and big, brave conversation about business. And really, that's the power of leveraging your core values to create human connection online and what my guest today, Fopsy, calls "creating superfans." We are talking all about this on the podcast today--and yes, we met on Threads.

In 2020, corporations couldn't post their black squares fast enough. DEI statements flowed like wine. Budgets materialized overnight. Promises were made with the conviction of zealots. And now? Those same companies are scrubbing DEI language from their websites faster than you can say "political backlash." In this week's episode with DEI and Learning & Development leader Noelle Johnson, we confronted this disturbing reality head-on: the rapid dismantling of diversity, equity, and inclusion efforts happening across American business.

What does it actually look like to show up as your whole self in business? In this episode, we get into the pressure of visibility, the two sides of ourselves we tend to keep separate, and why being authentic doesn't mean it comes naturally — it means you practice until it does.

In this solo episode, I'm sharing the framework I actually use to cut through the noise and figure out what advice is worth taking — and what to leave behind. Because here's the thing: good advice and bad advice aren't as easy to tell apart as black and white. The real filter is a two-part system, and once you have it, you'll use it on everything.

What happens when you share pieces of yourself instead of your whole story? How do the narratives we create about success, failure, and worthiness shape our businesses? This week's conversation gets raw about the role storytelling plays in entrepreneurship—from building trust with clients to battling the pressure of perception.