Episode Summary In the latest episode of Signals, host Nick Mazing sits down with Peter Atwater, Adjust Professor of Economics at William and Mary, and the author of &quot;The Confidence Map.&quot; Peter dives deep into the essence of confidence, distinguishing its two core elements: predictability and preparedness. He emphasizes that while many perceive these elements as intertwined, they stand separate, and are foundational to understanding confidence.The conversation takes a turn towards the main theme of the book, the four quadrants, which maps situations based on levels of certainty and control. The two key quadrants discussed are the Stress Zone quadrant, characterized by low certainty and control, and the Launchpad quadrant, marked by high control amidst uncertainty. These quadrants shed light on human behaviors, from feelings of powerlessness in the Stress Quadrant to the entrepreneurial spirit in the Launchpad.Atwater concludes by highlighting the power of narratives. He asserts that our perception of the future, especially when navigating uncertainty, is a direct reflection of our present confidence levels. Guest-at-a-Glance 💡 Name: Peter Atwater💡What he does: Book Author💡Company: <a href='https://www.penguinrandomhouse.com/books/705617/the-confidence-map-by-peter-atwater/'>The Confidence Map</a>💡Where to find Peter: <a href='https://www.linkedin.com/in/peter-atwater-08467034/'>LinkedIn</a> Key Insights The True Elements of Confidence Peter Atwater breaks down the often-misunderstood concept of confidence into two distinct elements: predictability and preparedness. While many conflate the two, Atwater emphasizes their individual importance. Predictability revolves around our ability to foresee what&apos;s coming, giving us a sense of security about the future. Preparedness, on the other hand, is about being adequately trained and ready for upcoming challenges. Together, these elements form the bedrock of genuine confidence, guiding our actions and decisions in various situations.Navigating the Quadrants of Certainty and ControlNick Mazing introduces a quadrant framework that categorizes situations based on their levels of certainty and control. Two pivotal quadrants discussed are the Stress Quadrant, where individuals feel powerless due to low certainty and control, and the Launchpad Quadrant, characterized by high control in the face of uncertainty. These quadrants not only illuminate human behaviors but also provide insights into decision-making processes, especially in challenging times.The Power of Narratives in Shaping PerceptionPeter underscores the significant role stories play in shaping our perceptions, especially when navigating uncertain terrains. He notes that our imagination of the future is often a mirror reflection of our current confidence level. This insight is crucial for leaders and decision-makers, as understanding the narratives can help in steering teams and organizations towards desired outcomes. By recognizing and harnessing the power of stories, one can effectively influence perceptions and drive positive change.

<description>&lt;p&gt;&lt;b&gt;Episode Summary&lt;br/&gt;&lt;/b&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;In the latest episode of Signals, host Nick Mazing sits down with Peter Atwater, Adjust Professor of Economics at William and Mary, and the author of &amp;quot;The Confidence Map.&amp;quot; Peter dives deep into the essence of confidence, distinguishing its two core elements: predictability and preparedness. He emphasizes that while many perceive these elements as intertwined, they stand separate, and are foundational to understanding confidence.&lt;/p&gt;&lt;p&gt;The conversation takes a turn towards the main theme of the book, the four quadrants, which maps situations based on levels of certainty and control. The two key quadrants discussed are the Stress Zone quadrant, characterized by low certainty and control, and the Launchpad quadrant, marked by high control amidst uncertainty. These quadrants shed light on human behaviors, from feelings of powerlessness in the Stress Quadrant to the entrepreneurial spirit in the Launchpad.&lt;/p&gt;&lt;p&gt;Atwater concludes by highlighting the power of narratives. He asserts that our perception of the future, especially when navigating uncertainty, is a direct reflection of our present confidence levels.&lt;/p&gt;&lt;p&gt;&lt;b&gt;&lt;br/&gt;Guest-at-a-Glance&lt;br/&gt;&lt;/b&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;💡 Name: Peter Atwater&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;💡What he does: Book Author&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;💡Company: &lt;/b&gt;&lt;a href='https://www.penguinrandomhouse.com/books/705617/the-confidence-map-by-peter-atwater/'&gt;&lt;b&gt;The Confidence Map&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;💡Where to find Peter: &lt;/b&gt;&lt;a href='https://www.linkedin.com/in/peter-atwater-08467034/'&gt;&lt;b&gt;LinkedIn&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;&lt;br/&gt;Key Insights&lt;br/&gt;&lt;/b&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;The True Elements of Confidence&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;Peter Atwater breaks down the often-misunderstood concept of confidence into two distinct elements: predictability and preparedness. While many conflate the two, Atwater emphasizes their individual importance. Predictability revolves around our ability to foresee what&amp;apos;s coming, giving us a sense of security about the future. Preparedness, on the other hand, is about being adequately trained and ready for upcoming challenges. Together, these elements form the bedrock of genuine confidence, guiding our actions and decisions in various situations.&lt;/p&gt;&lt;p&gt;&lt;b&gt;Navigating the Quadrants of Certainty and Control&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Nick Mazing introduces a quadrant framework that categorizes situations based on their levels of certainty and control. Two pivotal quadrants discussed are the Stress Quadrant, where individuals feel powerless due to low certainty and control, and the Launchpad Quadrant, characterized by high control in the face of uncertainty. These quadrants not only illuminate human behaviors but also provide insights into decision-making processes, especially in challenging times.&lt;/p&gt;&lt;p&gt;&lt;b&gt;The Power of Narratives in Shaping Perception&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Peter underscores the significant role stories play in shaping our perceptions, especially when navigating uncertain terrains. He notes that our imagination of the future is often a mirror reflection of our current confidence level. This insight is crucial for leaders and decision-makers, as understanding the narratives can help in steering teams and organizations towards desired outcomes. By recognizing and harnessing the power of stories, one can effectively influence perceptions and drive positive change.&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;br/&gt;&lt;/p&gt;</description>

Episode Summary   In the latest episode of Signals, host Nick Mazing sits down with Peter Atwater, Adjust Professor of Economics at William and Mary, and the author of "The Confidence Map." Peter dives deep into the essence of confidence, distinguishing its two core elements: predictability and preparedness. He emphasizes that while many perceive these elements as intertwined, they stand separate, and are foundational to understanding confidence. The conversation takes a turn towards the main...

Understanding confidence, with Peter Atwater, author of The Confidence Map

Episode SummaryIn the latest episode of Signals, Nick Mazing sits down with Chris Semenuk, Portfolio Manager at Tema Global Royalties ETF (ROYA). Together, they unravel the multifaceted world of royalties. While many associate royalties primarily with music, they extend far beyond, touching areas like pharmaceuticals and natural resources such as oil and gold.Chris delves into the unique appeal of royalty companies. Shareholders not only gain access to distinct assets, be it a high-potential oil property or a promising oncology drug, but also benefit from the expertise of seasoned management teams. These companies offer a blend of unique asset exposure and experienced leadership.Rounding off the discussion, Chris introduces the Tema Global Royalties ETF. This fund aims to provide investors with diversified exposure to the best royalties across various sectors. It&apos;s a deep dive into the potential and intricacies of an often-overlooked asset class. Guest-at-a-Glance 💡 Name: Chris Semenuk 💡What they do: Portfolio Manager💡Company: <a href='https://www.temaetfs.com/roya'>Tema Global Royalties ETF</a>💡Noteworthy: Worked as a global fund manager for 20 years at a large US pension fund, specializing in active stock picking.💡 Where to find them: <a href='https://www.linkedin.com/in/chris-semenuk/'>LinkedIn</a> Key Insights The Broad Spectrum of RoyaltiesRoyalties aren&apos;t just about music. In the episode, Chris Semenuk and Nick Mazing explore the landscape of royalties, highlighting that they encompass a wide range of intellectual properties. From the familiar music royalties that artists like Taylor Swift earn from streaming platforms to more complex areas like pharmaceuticals and natural resources such as oil and gold. These royalties can be paid to individuals, companies, or even governments. The discussion underscores the multifaceted nature of royalties and their significance in various industries. Unique Appeal of Royalty CompaniesChris Semenuk delves deep into what makes royalty companies stand out. Shareholders in these companies gain a unique exposure to assets, whether it&apos;s a promising drug in the oncology sector or a high-potential oil property in the Permian Basin. Beyond the assets, there&apos;s the added advantage of experienced management. Many executives in royalty companies come from industries related to the assets they oversee, bringing a wealth of expertise. This combination of unique assets and seasoned leadership makes royalty companies an attractive proposition for investors. Tema Global Royalties ETF: Diversified Royalty ExposureChris introduces the Tema Global Royalties ETF, aiming to offer investors a diversified exposure to top-tier royalties across various sectors. The fund&apos;s objective is to give shareholders access to the best royalties available, spanning different asset categories. Currently, 70% of the fund is invested in commodities like precious metals, base metals, and oil and gas. However, the ETF also ventures into non-commodity sectors, such as the pharmaceutical industry. This diversified approach ensures that investors get a broad spectrum of the royalty landscape, maximizing potential returns while spreading risk.

<description>&lt;p&gt;&lt;b&gt;&lt;br/&gt;Episode Summary&lt;/b&gt;&lt;/p&gt;&lt;p&gt;In the latest episode of Signals, Nick Mazing sits down with Chris Semenuk, Portfolio Manager at Tema Global Royalties ETF (ROYA). Together, they unravel the multifaceted world of royalties. While many associate royalties primarily with music, they extend far beyond, touching areas like pharmaceuticals and natural resources such as oil and gold.&lt;/p&gt;&lt;p&gt;Chris delves into the unique appeal of royalty companies. Shareholders not only gain access to distinct assets, be it a high-potential oil property or a promising oncology drug, but also benefit from the expertise of seasoned management teams. These companies offer a blend of unique asset exposure and experienced leadership.&lt;/p&gt;&lt;p&gt;Rounding off the discussion, Chris introduces the Tema Global Royalties ETF. This fund aims to provide investors with diversified exposure to the best royalties across various sectors. It&amp;apos;s a deep dive into the potential and intricacies of an often-overlooked asset class.&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;&lt;br/&gt;Guest-at-a-Glance&lt;br/&gt;&lt;/b&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;💡 Name: Chris Semenuk &lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;💡What they do: Portfolio Manager&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;💡Company: &lt;/b&gt;&lt;a href='https://www.temaetfs.com/roya'&gt;&lt;b&gt;Tema Global Royalties ETF&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;💡Noteworthy: Worked as a global fund manager for 20 years at a large US pension fund, specializing in active stock picking.&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;💡 Where to find them: &lt;/b&gt;&lt;a href='https://www.linkedin.com/in/chris-semenuk/'&gt;&lt;b&gt;LinkedIn&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;&lt;br/&gt;Key Insights&lt;br/&gt;&lt;/b&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;The Broad Spectrum of Royalties&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Royalties aren&amp;apos;t just about music. In the episode, Chris Semenuk and Nick Mazing explore the landscape of royalties, highlighting that they encompass a wide range of intellectual properties. From the familiar music royalties that artists like Taylor Swift earn from streaming platforms to more complex areas like pharmaceuticals and natural resources such as oil and gold. These royalties can be paid to individuals, companies, or even governments. The discussion underscores the multifaceted nature of royalties and their significance in various industries.&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Unique Appeal of Royalty Companies&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Chris Semenuk delves deep into what makes royalty companies stand out. Shareholders in these companies gain a unique exposure to assets, whether it&amp;apos;s a promising drug in the oncology sector or a high-potential oil property in the Permian Basin. Beyond the assets, there&amp;apos;s the added advantage of experienced management. Many executives in royalty companies come from industries related to the assets they oversee, bringing a wealth of expertise. This combination of unique assets and seasoned leadership makes royalty companies an attractive proposition for investors.&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Tema Global Royalties ETF: Diversified Royalty Exposure&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Chris introduces the Tema Global Royalties ETF, aiming to offer investors a diversified exposure to top-tier royalties across various sectors. The fund&amp;apos;s objective is to give shareholders access to the best royalties available, spanning different asset categories. Currently, 70% of the fund is invested in commodities like precious metals, base metals, and oil and gas. However, the ETF also ventures into non-commodity sectors, such as the pharmaceutical industry. This diversified approach ensures that investors get a broad spectrum of the royalty landscape, maximizing potential returns while spreading risk.&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;br/&gt;&lt;/p&gt;</description>

 Episode Summary In the latest episode of Signals, Nick Mazing sits down with Chris Semenuk, Portfolio Manager at Tema Global Royalties ETF (ROYA). Together, they unravel the multifaceted world of royalties. While many associate royalties primarily with music, they extend far beyond, touching areas like pharmaceuticals and natural resources such as oil and gold. Chris delves into the unique appeal of royalty companies. Shareholders not only gain access to distinct assets, be it a high-potenti...

Royalties 101, with Chris Semenuk, Portfolio Manager, Tema Global Royalties ETF

Episode Summary In the latest episode of Signals, host Nick Mazing reconnects with Michael Maloof from Earnest Analytics, and a former Bulge Bracket bank TMT analyst.  Michael first discussed the use of alternative data by investment funds in general, with a specific focus on credit card transaction data. The guest covers the “mosaic” approach to investing: looking at many disparate data sets to arrive at a combined picture. The next part of the conversation focuses on AI applications in alternative data. Alt data is a natural candidate for artificial intelligence applications given the large volume of data points. More specifically, Michael discusses the rollout of Earnest AI, the new predictive application of AI on top of Earnest data. As an example of its accuracy, the guest cited the model accurately predicting within 0.01% (one hundredth of one percent) the decline in a key KPI for a retailer while the Wall Street consensus was an increase in that KPI. The model has also enabled earlier prediction for a wider range of companies, and Michael sees the industry fully embracing the predictive power of AI. Guest-at-a-Glance 💡 Name: Michael Maloof💡 What he does: Director of Marketing💡 Company: <a href='https://www.earnestanalytics.com/'>Earnest Analytics</a> and <a href='https://www.prnewswire.com/news-releases/earnest-analytics-releases-machine-learning-revenue-forecasting-algorithm-reported-metric-predictions-by-earnest-ai-301890437.html'>Earnest AI release</a>💡 Noteworthy: Michael Maloof: Former equity analyst at Goldman Sachs, now head of marketing at Earnest Analytics.💡 Where to find Michael: <a href='https://www.linkedin.com/in/strategyandmarketingmaloof/'>LinkedIn</a>  Key InsightsEarnest AI&apos;s Remarkable Accuracy in Predictive AnalysisMichael Maloof highlights the groundbreaking accuracy of Earnest AI since its August 2023 launch. This generative tool can predict reported metrics for hundreds of U.S. companies, significantly reducing the time analysts spend on predictive modeling. One standout example Michael cites is Earnest AI&apos;s prediction of a large national wholesaler&apos;s sales growth. While Wall Street anticipated positive growth, Earnest AI accurately foresaw a negative year-on-year sales print, coming astonishingly close to the actual result. This level of precision underscores the tool&apos;s potential to revolutionize data analysis in the financial sector.The Evolution of Alternative Data with AIAlternative data&apos;s landscape is undergoing a significant transformation with the integration of AI. Michael dives into how Earnest Analytics has been utilizing machine learning to ensure data quality. With the introduction of Earnest AI, the company has taken a leap forward, using generative artificial intelligence to derive signals from vast data sets. This AI-driven approach not only streamlines the data analysis process but also enhances the accuracy and speed of predictions, empowering investors to make more informed decisions.The Future of AI in Alternative DataMichael provides a glimpse into the future of AI in the realm of alternative data. While Earnest AI started with a single feature of reported metric predictions, its roadmap is expansive. Soon, it will power predictive metrics across various data sets, creating composite earnings and underpinning metrics for non-public entities. As data platforms grapple with billions of rows of data daily, AI emerges as the solution to derive meaningful signals from this vast information, marking a new chapter for companies like Earnest Analytics.

<description>&lt;p&gt;&lt;b&gt;Episode Summary&lt;br/&gt;&lt;/b&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;In the latest episode of Signals, host Nick Mazing reconnects with Michael Maloof from Earnest Analytics, and a former Bulge Bracket bank TMT analyst. &lt;br/&gt;&lt;br/&gt;Michael first discussed the use of alternative data by investment funds in general, with a specific focus on credit card transaction data. The guest covers the “mosaic” approach to investing: looking at many disparate data sets to arrive at a combined picture. &lt;/p&gt;&lt;p&gt;The next part of the conversation focuses on AI applications in alternative data. Alt data is a natural candidate for artificial intelligence applications given the large volume of data points. More specifically, Michael discusses the rollout of Earnest AI, the new predictive application of AI on top of Earnest data. As an example of its accuracy, the guest cited the model accurately predicting within 0.01% (one hundredth of one percent) the decline in a key KPI for a retailer while the Wall Street consensus was an increase in that KPI. The model has also enabled earlier prediction for a wider range of companies, and Michael sees the industry fully embracing the predictive power of AI. &lt;br/&gt;&lt;b&gt;&lt;br/&gt;&lt;/b&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;&lt;br/&gt;Guest-at-a-Glance&lt;br/&gt;&lt;/b&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;💡 Name: Michael Maloof&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;💡 What he does: Director of Marketing&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;💡 Company: &lt;/b&gt;&lt;a href='https://www.earnestanalytics.com/'&gt;&lt;b&gt;Earnest Analytics&lt;/b&gt;&lt;/a&gt;&lt;b&gt; and &lt;/b&gt;&lt;a href='https://www.prnewswire.com/news-releases/earnest-analytics-releases-machine-learning-revenue-forecasting-algorithm-reported-metric-predictions-by-earnest-ai-301890437.html'&gt;&lt;b&gt;Earnest AI release&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;💡 Noteworthy: Michael Maloof: Former equity analyst at Goldman Sachs, now head of marketing at Earnest Analytics.&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;💡 Where to find Michael: &lt;/b&gt;&lt;a href='https://www.linkedin.com/in/strategyandmarketingmaloof/'&gt;&lt;b&gt;LinkedIn&lt;/b&gt;&lt;/a&gt;&lt;b&gt; &lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;&lt;br/&gt;Key Insights&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Earnest AI&amp;apos;s Remarkable Accuracy in Predictive Analysis&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Michael Maloof highlights the groundbreaking accuracy of Earnest AI since its August 2023 launch. This generative tool can predict reported metrics for hundreds of U.S. companies, significantly reducing the time analysts spend on predictive modeling. One standout example Michael cites is Earnest AI&amp;apos;s prediction of a large national wholesaler&amp;apos;s sales growth. While Wall Street anticipated positive growth, Earnest AI accurately foresaw a negative year-on-year sales print, coming astonishingly close to the actual result. This level of precision underscores the tool&amp;apos;s potential to revolutionize data analysis in the financial sector.&lt;/p&gt;&lt;p&gt;&lt;b&gt;The Evolution of Alternative Data with AI&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Alternative data&amp;apos;s landscape is undergoing a significant transformation with the integration of AI. Michael dives into how Earnest Analytics has been utilizing machine learning to ensure data quality. With the introduction of Earnest AI, the company has taken a leap forward, using generative artificial intelligence to derive signals from vast data sets. This AI-driven approach not only streamlines the data analysis process but also enhances the accuracy and speed of predictions, empowering investors to make more informed decisions.&lt;/p&gt;&lt;p&gt;&lt;b&gt;The Future of AI in Alternative Data&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Michael provides a glimpse into the future of AI in the realm of alternative data. While Earnest AI started with a single feature of reported metric predictions, its roadmap is expansive. Soon, it will power predictive metrics across various data sets, creating composite earnings and underpinning metrics for non-public entities. As data platforms grapple with billions of rows of data daily, AI emerges as the solution to derive meaningful signals from this vast information, marking a new chapter for companies like Earnest Analytics.&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;br/&gt;&lt;/p&gt;</description>

Episode Summary   In the latest episode of Signals, host Nick Mazing reconnects with Michael Maloof from Earnest Analytics, and a former Bulge Bracket bank TMT analyst.   Michael first discussed the use of alternative data by investment funds in general, with a specific focus on credit card transaction data. The guest covers the “mosaic” approach to investing: looking at many disparate data sets to arrive at a combined picture.  The next part of the conversation focuses on AI applic...

AI applications in Alternative Data, with Michael Maloof, Head of Marketing at Earnest Analytics

Episode SummaryIn this episode of Signals, Nick Mazing sits down with Jess Raggio, VP of Revenue Marketing at AlphaSense. They dive deep into what Revenue Marketing (aka Demand Generation) does, as well as the modern marketing technology stack that enables sophisticated programs at scale. First Jess discusses what a modern B2B SaaS revenue marketing team does, going over touchpoints, and flows across the buyer’s journey. Then she discusses the variety of platforms and tools that are involved in the execution of marketing programs, starting with CRM (Customer Relationship Management) platforms like Marketo and HubSpot. She then goes over the basics of email marketing and email marketing campaigns. Jess also covers a number of considerations regarding webinars and webinar technologies. In the next part, Jess covers the importance of the website: from scalable content management, to instant personalization based on visitor industry and persona. The final program that Jess discusses with us is search and display ads. The episode provides a great overview of the building blocks of modern B2B SaaS marketing programs, and the technology stack behind them. Guest-at-a-Glance 💡 Name: Jess Raggio 💡What they do: VP of Revenue Marketing💡Company: <a href='https://www.alpha-sense.com/'>AlphaSense</a>💡Noteworthy: Experienced in B2B marketing for nearly 20 years, witnessed and contributed to numerous marketing transformations.💡 Where to find them: <a href='https://www.linkedin.com/in/jessica-raggio'>LinkedIn</a> Key InsightsThe Role of Modern Marketing TechnologyJess Raggio delves into the significance of marketing technology (MarTech) in today&apos;s B2B landscape. With buyers present across various channels, it&apos;s crucial for marketers to ensure a seamless brand experience. This includes interactions with sales reps and marketing engagements. The challenge lies in scaling these efforts, especially with limited resources. Tools like HubSpot and Marketo, foundational CRM tools, store customer data and automate processes. They also harness AI to offer personalized experiences across channels, understanding buyer intent and guiding them through their journey.The Power of Websites in B2B MarketingWebsites play a pivotal role in the B2B marketing engine. Most buying activities, from research to product comparisons, occur digitally. A website is the primary interface between prospects, customers, partners, and investors. Modern websites need to be scalable, built on easy-to-manage content management systems like WordPress. This allows for regular updates without heavy reliance on developers. Personalization is key, with tools like Mutiny offering tailored experiences based on visitor traits.The Impact of Paid Media in B2B MarketingPaid media, encompassing paid search and display ads, is a potent channel for marketers. It targets buyers at various journey stages with ads tailored to their current needs. Paid search ads, for instance, appear based on keyword searches on platforms like Google. They target high-intent leads, even those unfamiliar with the brand. Display ads, on the other hand, build awareness among potential future customers. Integrating these with CRM systems offers insights into lead quality and enhances campaign impact.

<description>&lt;p&gt;&lt;b&gt;Episode Summary&lt;/b&gt;&lt;/p&gt;&lt;p&gt;In this episode of Signals, Nick Mazing sits down with Jess Raggio, VP of Revenue Marketing at AlphaSense. They dive deep into what Revenue Marketing (aka Demand Generation) does, as well as the modern marketing technology stack that enables sophisticated programs at scale. &lt;/p&gt;&lt;p&gt;First Jess discusses what a modern B2B SaaS revenue marketing team does, going over touchpoints, and flows across the buyer’s journey. Then she discusses the variety of platforms and tools that are involved in the execution of marketing programs, starting with CRM (Customer Relationship Management) platforms like Marketo and HubSpot. She then goes over the basics of email marketing and email marketing campaigns. Jess also covers a number of considerations regarding webinars and webinar technologies. In the next part, Jess covers the importance of the website: from scalable content management, to instant personalization based on visitor industry and persona. The final program that Jess discusses with us is search and display ads. &lt;/p&gt;&lt;p&gt;The episode provides a great overview of the building blocks of modern B2B SaaS marketing programs, and the technology stack behind them. &lt;b&gt;&lt;br/&gt;&lt;/b&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Guest-at-a-Glance&lt;br/&gt;&lt;/b&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;💡 Name: Jess Raggio &lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;💡What they do: VP of Revenue Marketing&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;💡Company: &lt;/b&gt;&lt;a href='https://www.alpha-sense.com/'&gt;&lt;b&gt;AlphaSense&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;💡Noteworthy: Experienced in B2B marketing for nearly 20 years, witnessed and contributed to numerous marketing transformations.&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;💡 Where to find them: &lt;/b&gt;&lt;a href='https://www.linkedin.com/in/jessica-raggio'&gt;&lt;b&gt;LinkedIn&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;&lt;br/&gt;Key Insights&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;The Role of Modern Marketing Technology&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Jess Raggio delves into the significance of marketing technology (MarTech) in today&amp;apos;s B2B landscape. With buyers present across various channels, it&amp;apos;s crucial for marketers to ensure a seamless brand experience. This includes interactions with sales reps and marketing engagements. The challenge lies in scaling these efforts, especially with limited resources. Tools like HubSpot and Marketo, foundational CRM tools, store customer data and automate processes. They also harness AI to offer personalized experiences across channels, understanding buyer intent and guiding them through their journey.&lt;/p&gt;&lt;p&gt;&lt;b&gt;The Power of Websites in B2B Marketing&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Websites play a pivotal role in the B2B marketing engine. Most buying activities, from research to product comparisons, occur digitally. A website is the primary interface between prospects, customers, partners, and investors. Modern websites need to be scalable, built on easy-to-manage content management systems like WordPress. This allows for regular updates without heavy reliance on developers. Personalization is key, with tools like Mutiny offering tailored experiences based on visitor traits.&lt;/p&gt;&lt;p&gt;&lt;b&gt;The Impact of Paid Media in B2B Marketing&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Paid media, encompassing paid search and display ads, is a potent channel for marketers. It targets buyers at various journey stages with ads tailored to their current needs. Paid search ads, for instance, appear based on keyword searches on platforms like Google. They target high-intent leads, even those unfamiliar with the brand. Display ads, on the other hand, build awareness among potential future customers. Integrating these with CRM systems offers insights into lead quality and enhances campaign impact.&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;br/&gt;&lt;/p&gt;</description>

Episode Summary In this episode of Signals, Nick Mazing sits down with Jess Raggio, VP of Revenue Marketing at AlphaSense. They dive deep into what Revenue Marketing (aka Demand Generation) does, as well as the modern marketing technology stack that enables sophisticated programs at scale.  First Jess discusses what a modern B2B SaaS revenue marketing team does, going over touchpoints, and flows across the buyer’s journey. Then she discusses the variety of platforms and tools that are in...

The Modern B2B Marketing Tech Stack, with Jess Raggio, VP of Revenue Marketing, AlphaSense

Episode Summary In this episode of Signals, Nick Mazing sits down with Camila Sarmiento, a ESG analyst from HSBC, based in New York.  First, Camila covers the surge in renewable energy investments in the United States, driven, in part, by the Inflation Reduction Act. The US is still playing catch-up in the area.  Then Camila discussed the current state of the US grid: from the lack of a single national grid, to the complex relationship between utilities, local governments, and federal regulators. A major concern is the age of the grid, with 70% being more than 30 years old.  Finally, the guest goes over the new challenges and potential solutions that the grid faces. Historically, the grid was fed by few, relatively large energy sources while now, with increasing renewables, the size of the sources is smaller but there are a lot more of them. Further, balancing demand with production is harder due to the intermittency of renewable energy.  Guest-at-a-Glance 💡 Name: Camila Sarmiento 💡 What she does: ESG Analyst 💡 Company: <a href='https://www.hsbc.com/'>HSBC</a> 💡 Noteworthy: Camila Sarmiento is an ESG analyst at HSBC, based in New York. With years of experience in the ESG space, she has extensively covered themes across environmental, social, and governance, particularly focusing on the United States. Her insights are especially relevant given the US&apos;s strong push towards a climate agenda, including rejoining the Paris Agreement and making historic investments in climate change and clean technology. 💡 Where to find Camila: <a href='https://www.linkedin.com/in/camila-sarmiento-389b20127/'>LinkedIn</a> / <a href='https://podcasts.apple.com/podcast/the-macro-brief-by-hsbc-global-research/id1690393154'>Apple Podcasts</a> / <a href='https://open.spotify.com/show/7zpvRsrqZucJb7dYZrkBjN'>Spotify Podcasts</a> / <a href='https://www.gbm.hsbc.com/en-gb/campaigns/global-research'>Global Research</a>  Key Insights The Need for a Modernized Grid As billions of dollars flow into renewable energy projects, there&apos;s a pressing need for a modern grid system. This grid should not only connect these projects but also ensure the delivery of low-carbon and reliable electricity around the clock. The transition to greener solutions has led to a surge in demand for dependable electricity, emphasizing the importance of a robust grid system. The Impact of the Inflation Reduction Act on Renewables The Inflation Reduction Act (IRA) is a significant piece of US industrial policy that has far-reaching effects, including on renewables. The act invests an unprecedented $370 billion for energy security and climate change. It has extended and expanded renewable tax credits, thereby driving growth in the renewable energy sector. This has led to an increase in investments in renewables and a surge in renewable projects wanting to connect to the grid. Challenges and Solutions for the US Grid The US grid faces both physical and administrative challenges. One major solution is increasing transmission capacity, allowing for efficient electricity delivery and connecting regions for electricity sharing. The idea is to have a more interconnected &quot;macro grid&quot; rather than the current fragmented system. This would help address peak electricity demands and ensure a steady supply even during supply interruptions.

<description>&lt;p&gt;&lt;b&gt;Episode Summary&lt;br/&gt;&lt;/b&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;In this episode of Signals, Nick Mazing sits down with Camila Sarmiento, a ESG analyst from HSBC, based in New York. &lt;br/&gt;&lt;br/&gt;First, Camila covers the surge in renewable energy investments in the United States, driven, in part, by the Inflation Reduction Act. The US is still playing catch-up in the area. &lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;Then Camila discussed the current state of the US grid: from the lack of a single national grid, to the complex relationship between utilities, local governments, and federal regulators. A major concern is the age of the grid, with 70% being more than 30 years old. &lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;Finally, the guest goes over the new challenges and potential solutions that the grid faces. Historically, the grid was fed by few, relatively large energy sources while now, with increasing renewables, the size of the sources is smaller but there are a lot more of them. Further, balancing demand with production is harder due to the intermittency of renewable energy. &lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;&lt;br/&gt;Guest-at-a-Glance&lt;br/&gt;&lt;/b&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;💡 Name: Camila Sarmiento&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;💡 What she does: ESG Analyst&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;💡 Company: &lt;/b&gt;&lt;a href='https://www.hsbc.com/'&gt;&lt;b&gt;HSBC&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;💡 Noteworthy: Camila Sarmiento is an ESG analyst at HSBC, based in New York. With years of experience in the ESG space, she has extensively covered themes across environmental, social, and governance, particularly focusing on the United States. Her insights are especially relevant given the US&amp;apos;s strong push towards a climate agenda, including rejoining the Paris Agreement and making historic investments in climate change and clean technology.&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;💡 Where to find Camila: &lt;/b&gt;&lt;a href='https://www.linkedin.com/in/camila-sarmiento-389b20127/'&gt;&lt;b&gt;LinkedIn&lt;/b&gt;&lt;/a&gt;&lt;b&gt; / &lt;/b&gt;&lt;a href='https://podcasts.apple.com/podcast/the-macro-brief-by-hsbc-global-research/id1690393154'&gt;&lt;b&gt;Apple Podcasts&lt;/b&gt;&lt;/a&gt;&lt;b&gt; / &lt;/b&gt;&lt;a href='https://open.spotify.com/show/7zpvRsrqZucJb7dYZrkBjN'&gt;&lt;b&gt;Spotify Podcasts&lt;/b&gt;&lt;/a&gt;&lt;b&gt; / &lt;/b&gt;&lt;a href='https://www.gbm.hsbc.com/en-gb/campaigns/global-research'&gt;&lt;b&gt;Global Research&lt;/b&gt;&lt;/a&gt;&lt;b&gt; &lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;&lt;br/&gt;Key Insights&lt;br/&gt;&lt;/b&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;The Need for a Modernized Grid&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;As billions of dollars flow into renewable energy projects, there&amp;apos;s a pressing need for a modern grid system. This grid should not only connect these projects but also ensure the delivery of low-carbon and reliable electricity around the clock. The transition to greener solutions has led to a surge in demand for dependable electricity, emphasizing the importance of a robust grid system.&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;The Impact of the Inflation Reduction Act on Renewables&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;The Inflation Reduction Act (IRA) is a significant piece of US industrial policy that has far-reaching effects, including on renewables. The act invests an unprecedented $370 billion for energy security and climate change. It has extended and expanded renewable tax credits, thereby driving growth in the renewable energy sector. This has led to an increase in investments in renewables and a surge in renewable projects wanting to connect to the grid.&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Challenges and Solutions for the US Grid&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;/p&gt;&lt;p&gt;The US grid faces both physical and administrative challenges. One major solution is increasing transmission capacity, allowing for efficient electricity delivery and connecting regions for electricity sharing. The idea is to have a more interconnected &amp;quot;macro grid&amp;quot; rather than the current fragmented system. This would help address peak electricity demands and ensure a steady supply even during supply interruptions.&lt;/p&gt;&lt;p&gt;&lt;br/&gt;&lt;br/&gt;&lt;/p&gt;</description>

Episode Summary   In this episode of Signals, Nick Mazing sits down with Camila Sarmiento, a ESG analyst from HSBC, based in New York.   First, Camila covers the surge in renewable energy investments in the United States, driven, in part, by the Inflation Reduction Act. The US is still playing catch-up in the area.    Then Camila discussed the current state of the US grid: from the lack of a single national grid, to the complex relationship between utilities, local governments, and ...

How renewables will affect the US power grid, with Camila Sarmiento, ESG Analyst, HSBC

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