<p>✈️ Episode Summary:</p><p>In this episode of <em>Social Takeoff</em>, Kelli dives into the <strong>top 5 red flags</strong> she’s seeing in the travel advisor marketing world—and what to do instead if you want your content to convert, build trust, and grow your business.</p><p>These aren’t just industry rants. Kelli brings <strong>real solutions</strong> to the table—like what to do when you’re tempted to copy-paste content, how to stay connected without being glued to your phone, and why showing up <em>as yourself</em> is your greatest marketing advantage.</p><p>You’ll also hear updates on what’s happening at Wanderlust Campus, including exciting things in the works with our partner network, <em>Marketing Mondays</em>, and what to expect at this year’s <strong>Wander Beyond</strong> conference!</p><p>🚩 In This Episode, We Cover:</p><ul><li><p>[00:00] Intro &amp; life update (surviving Maymageddon 😅)</p></li><li><p>[02:00] What’s new: Bliss to Abundance weekly podcast + Marketing Mondays</p></li><li><p>[04:00] Why this episode matters: red flags popping up all over your feed</p></li><li><p>[05:00] <strong>Red Flag #1: Copy/paste content is "good enough"</strong></p></li><li><p>[08:30] What to do instead: personalizing content with AI and brand voice</p></li><li><p>[10:55] <strong>Red Flag #2: Set it and forget it strategy</strong></p></li><li><p>[13:00] Showing up beyond the content calendar</p></li><li><p>[15:30] <strong>Red Flag #3: Original content is optional</strong></p></li><li><p>[17:45] Why your unique voice <em>must</em> be part of your strategy</p></li><li><p>[21:00] Real example: The Disney Dream overboard story + your perspective</p></li><li><p>[22:40] <strong>Red Flag #4: You’re not part of your marketing</strong></p></li><li><p>[24:00] People buy <em>you</em>—not your supplier’s graphics</p></li><li><p>[26:30] <strong>Red Flag #5: Focusing on trends over trust</strong></p></li><li><p>[28:15] Why visibility without clarity doesn’t convert</p></li><li><p>[29:45] Final thoughts + what’s next for July and beyond</p></li></ul><li><p>[31:00] 💥 Homework: Show up as <em>you</em> in your marketing <strong>once a week</strong></p><p>📌 Episode Homework:</p><p>Yep, there’s always homework with Kelli 😉<br />✅ <strong>Your challenge:</strong> Show up once a week <em>as yourself</em> in your marketing.<br />That could be a story, a live, a voice memo, or a behind-the-scenes photo—whatever feels authentic to you.</p><p>🔗 Resources &amp; Mentions:</p><ul><li><p>🎧 <a target="_blank" rel="ugc noopener noreferrer">Bliss to Abundance Podcast</a></p></li><li><p>💻 <a href="https://wanderlust-ceo.com" target="_blank" rel="ugc noopener noreferrer">Free Wanderlust Campus Account</a> – Includes global calendar + mini courses</p></li><li><p>📸 <a href="https://www.instagram.com/abbygracephoto" target="_blank" rel="ugc noopener noreferrer">Abby Grace Photography</a> – Wander Beyond photographer</p></li><li><p>🌴 <a target="_blank" rel="ugc noopener noreferrer">Wander Beyond Retreat Info</a> – Don’t miss this if you’re an alum or experienced agent</p></li></ul><p>🎉 Connect with Kelli:</p><ul><li><p>Instagram: <a href="https://www.instagram.com/kellihayessmith" target="_blank" rel="ugc noopener noreferrer">@kellihayessmith</a></p></li><li><p>Join the conversation in our <a href="https://wanderlust-ceo.com" target="_blank" rel="ugc noopener noreferrer">Wanderlust Campus Community</a></p></li></ul><p><strong>Enjoyed this episode?</strong><br />Leave a review, share with your team, or tag us in your stories—we love seeing how you take off with your marketing. 🚀</p></li><p></p>