<p>Trends aren’t bad.<br>Views aren’t bad.<br>Engagement isn’t bad.</p><p>But <b>hollow views are useless</b>.</p><p></p><p>In this episode, I’m breaking down <i>why</i> so many travel advisors feel like their content is “working” — but their business isn’t moving. We talk about the difference between being liked and being hired, why instant gratification keeps you stuck, and the four questions every post should answer before you hit publish.</p><p></p><p>This is not an episode about trends vs. no trends.<br>It’s about <b>turning attention into traction</b> — without losing yourself, your voice, or your confidence along the way.</p><p></p><p>If you’ve ever:</p><ul><li>Chased views that didn’t turn into clients</li><li>Felt discouraged by likes not leading to bookings</li><li>Wondered why your content feels hollow even when it performs</li></ul><p>This one’s for you.</p><hr><h2>What You’ll Learn in This Episode</h2><ul><li>The <b>4 questions</b> every piece of content should answer</li><li>Why being “liked” and being “hired” are <i>not</i> the same thing</li><li>How validation-driven content keeps you stuck</li><li>Why followers don’t equal growth (and never really did)</li><li>What <i>client content</i> actually looks like in practice</li><li>How to show your value without “proving” yourself</li><li>Why perspective beats facts every time</li></ul><hr><h2>Taylor Swift Moment 🎶</h2><p><b>Lyric:</b> <i>“I can change everything about me to fit in”</i><br><b>Song:</b> <i>Mirrorball</i> — <i>folklore</i></p><p>(And why we’re done doing that.)</p><hr><h2>Links &amp; Resources</h2><p>👉 Get your <b>free Wanderlust Campus account</b>:<br><a target="_blank" rel="noopener noreferrer nofollow" href="https://wanderlust-ceo.com"><b>https://wanderlust-ceo.com</b></a></p><p>👉 Follow me on Instagram for daily marketing insight:<br><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/kellihayessmith"><b>https://www.instagram.com/kellihayessmith</b></a></p><p>✨ If this episode resonated, please leave a quick review — it helps this show reach more advisors who need to hear it.</p><hr><h2>Podcast Chapters</h2><p>00:00 – Real life, real marketing (and why views aren’t the enemy)<br>01:10 – When trends become useless<br>02:05 – The 4 questions every post should answer<br>03:20 – Why instant gratification keeps us stuck<br>04:45 – Do you want to be liked… or hired?<br>06:50 – Showcasing value without proving worth<br>08:55 – The follower myth (and why it’s outdated)<br>10:40 – What client content actually looks like<br>13:00 – Storytelling, decision-making &amp; real examples<br>15:45 – Why validation-driven content feels hollow<br>18:10 – Confidence vs. performance<br>20:25 – How to shift your mindset before you post<br>22:45 – Mirrorball, people-pleasing &amp; showing up as you<br>24:20 – Final thoughts + what to do next</p>