<p>Kelli Hayes Smith discusses the challenges of content creation and posting on social media, emphasizing the importance of intention, clarity, and purpose in marketing strategies for travel advisors. She highlights the pitfalls of posting without substance, the impact of industry jargon, and the need for a structured content plan and calendar.</p><p></p><p>Takeaways</p><ul><li>Posting without clarity leads to frustration and burnout.</li><li>Consistency and intention are more important than quantity in content creation.</li></ul><p></p><p>Chapters</p><ul><li>00:00 Introduction to the Social Takeoff Podcast</li><li>05:24 The Importance of Substance in Content</li><li>11:09 The Use of Acronyms in Content</li><li>17:01 Avoiding Panic Posting</li></ul>