<p><b><i>Most travel advisors think they need better marketing.</i></b></p><p></p><p>More reels.<br />More visibility.<br />More followers.</p><p></p><p><b><i>But visibility without positioning is just noise.</i></b></p><p></p><p>In this episode of The Social Takeoff Podcast, Kelli Hayes Smith breaks down the difference between marketing and positioning for travel advisors.. and why you need both to build a predictable, scalable travel business.</p><p></p><p><b>You’ll learn:</b></p><ul><li>The real difference between travel marketing and travel positioning</li><li>Why you can go viral and still make no sales</li><li>How positioning builds trust while marketing builds visibility</li><li>Why authority is what turns followers into booked clients</li><li>The FAME Framework for travel advisors who want consistent growth<p></p></li></ul><p>The FAME Framework:</p><p>F — Find Your Person<br />A — Articulate the Problem<br />M — Market With Intention<br />E — Establish Authority</p><p></p><p>If you’ve been creating content but not seeing consistent bookings, this episode will help you audit your strategy and fix what’s missing.</p><p></p><p><b><i>Want more strategy like this?</i></b></p><p><br />Get your free Wanderlust Campus account at:<br />👉 <a rel="noopener noreferrer nofollow" href="http://wanderlust-ceo.com" target="_blank">wanderlust-ceo.com</a></p><p>Connect with Kelli on Instagram:<br />👉 <a rel="noopener noreferrer nofollow" href="http://www.instagram.com/kellihayessmith" target="_blank">www.instagram.com/kellihayessmith</a></p><p></p><p>New episodes every Tuesday.</p>