<p><strong>Host: Kelli Hayes Smith</strong><br><strong>Podcast: Social Takeoff</strong><br><strong>Episode Length: ~24 minutes</strong><br><strong>Keywords:</strong> travel marketing, social media, engagement, views, algorithms, ideal client, conversions, SEO, content creation, trust building</p><p><strong>🎧 Episode Summary:</strong></p><p>In this empowering episode, Kelli Hayes Smith dives headfirst into one of the biggest mistakes travel professionals make in their marketing: chasing views over results. With an honest and refreshing perspective, Kelli breaks down the truth behind social media metrics, explains how algorithms <em>really</em> work, and guides travel advisors toward what <em>actually</em> moves the needle—connection, conversions, and consistency.</p><p>Whether you&#39;re a new travel advisor or a seasoned pro trying to scale, this episode will reframe how you look at your content. Get ready to move beyond vanity metrics and into marketing that builds trust, reaches your ideal client, and drives real business growth.</p><p><strong>🔑 What You’ll Learn</strong></p><ul><li>Why <em>views and likes</em> don’t equal income</li></ul><ul><li>How to work <em>with</em> the algorithm (instead of fighting it)</li></ul><ul><li>The crucial difference between going viral and getting <em>clients</em></li></ul><ul><li>Why consistent content for your <em>ideal client</em> beats trending audio every time</li></ul><ul><li>How <em>engagement</em> fuels visibility and <em>trust</em> fuels conversions</li></ul><ul><li>Why SEO still matters in 2025—and how to use it to be found online</li></ul><ul><li>Kelli’s favorite strategies for content that connects <em>and</em> converts</li></ul><p><br></p><p><strong>📌 Episode Chapters:</strong></p><p><strong>00:00</strong> – Debunking Travel Marketing Myths<br><strong>03:03</strong> – The Dangers of Chasing Views<br><strong>05:52</strong> – Understanding Social Media Algorithms<br><strong>09:07</strong> – The Importance of Engagement Over Views<br><strong>11:57</strong> – Creating Content for Your Ideal Client<br><strong>14:51</strong> – Building Trust and Conversions<br><strong>18:01</strong> – The Role of SEO in Travel Marketing<br><strong>21:09</strong> – Strategies for Effective Marketing<br><strong>24:02</strong> – Final Thoughts and Call to Action</p><p><br></p><p><strong>🔥 Sound Bites:</strong></p><p>&quot;It&#39;s all about the views? I&#39;m calling BS.&quot;</p><p>&quot;Engagement breeds more views.&quot;</p><p>&quot;Your audience is listening—talk to them.&quot;</p><p>&quot;Be really, really good at what you do.&quot;</p><p>&quot;It&#39;s not about being seen by everyone—it’s about being seen by the <em>right</em> ones.&quot;</p><p><strong>🎯 Perfect For:</strong></p><ul><li>Travel agents who are tired of the content hamster wheel</li></ul><ul><li>Advisors trying to build a brand, not just a feed</li></ul><ul><li>Anyone looking to turn followers into paying clients</li></ul><ul><li>Travel pros who want to create smarter, more strategic marketing plans</li></ul><p><br></p><p><strong>📣 Call to Action:</strong></p><p>If you’re ready to stop chasing views and start building trust that leads to conversions, this episode is your spark. Need help building a content plan that connects? Check out our free resources at <a href="https://wanderlustcampus.com" target="_blank" rel="ugc noopener noreferrer">WanderlustCampus.com</a> and join our community of marketing-savvy travel pros.</p><p><br></p><p><br></p><p><br></p>