<description>&lt;p&gt;Welcome to the first episode of our brand-new 5-part series: &lt;em&gt;Stop Marketing Like a Supplier&lt;/em&gt; &lt;/p&gt;&lt;p&gt;In this powerful episode, Kelli Hayes Smith shares the truth behind why so many travel advisors struggle to stand out in a saturated space — and it&amp;#39;s not because of lack of effort, it&amp;#39;s because of supplier-style marketing.&lt;/p&gt;&lt;p&gt;What you&amp;#39;ll learn in this episode:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;Why supplier content doesn&amp;#39;t work for building YOUR brand&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;The big shift you need to make if you want to sell transformation, not transactions&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;How you&amp;#39;re competing with online booking tools — not other advisors&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Why loud marketing isn’t better marketing (and what to do instead)&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;The skincare analogy you’ll never forget &lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Whether you’re still using supplier content or wondering why your posts aren’t converting, this episode will help you see your business in a whole new light.&lt;/p&gt;&lt;p&gt;Don’t miss next week’s episode: &lt;em&gt;5 Questions to Ask Your BDM That Actually Matter&lt;/em&gt;&lt;/p&gt;&lt;p&gt;🎧 Listen now and take your seat as the main character in your marketing story.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;
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Welcome to the first episode of our brand-new 5-part series: Stop Marketing Like a Supplier In this powerful episode, Kelli Hayes Smith shares the truth behind why so many travel advisors struggle to stand out in a saturated space — and it&#39;s not because of lack of effort, it&#39;s because of supplier-style marketing.What you&#39;ll learn in this episode:<ul><li>Why supplier content doesn&#39;t work for building YOUR brand</li><li>The big shift you need to make if you want to sell transformation, not transactions</li><li>How you&#39;re competing with online booking tools — not other advisors</li><li>Why loud marketing isn’t better marketing (and what to do instead)</li><li>The skincare analogy you’ll never forget </li></ul>Whether you’re still using supplier content or wondering why your posts aren’t converting, this episode will help you see your business in a whole new light.Don’t miss next week’s episode: 5 Questions to Ask Your BDM That Actually Matter🎧 Listen now and take your seat as the main character in your marketing story.

The Social Takeoff Podcast with Kelli Hayes Smith

You’re the Product, Not the Promo: Stop Marketing Like a Supplier

You’re the Product, Not the Promo: Stop Marketing Like a Supplier

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