The Laptop Life Club

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Welcome back to the podcast! Today, we're discussing a topic that often comes up when you get into the freelance social media marketing world, and that's... whether you should niche down at the beginning of your journey. I talk about my experience niching down and some of the pros and cons of niching down as a social media manager, so you can make the best decision for yourself! Got questions or want to connect? Shoot me a DM on social media! ⁠Instagram⁠ ⁠LinkedIn⁠ ⁠TikTok⁠

Welcome back to the podcast! Today, we'll be discussing a crucial aspect of building your freelance social media marketing business - branding yourself (aka building your personal brand). As a freelancer, your brand is your identity and sets you apart from the competition. In this episode, I’ll be sharing step-by-step tips so you can start building your personal brand, and some insights as I’ve grown my personal brand, Social With Amanda, as well as my freelance business brand, Spice Marketing! Resources Mentioned: ChatGPT – AI chatbot that can help you with idea generation, I used it to help create Spice Marketing's brand identity! Founder Brand by David Gerhardt – how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy. Got questions or want to connect? Shoot me a DM on social media! ⁠Instagram⁠ ⁠LinkedIn⁠ ⁠TikTok⁠

One of the biggest challenges for freelance social media marketers is pricing their services. It can be tough to determine what to charge, especially when you're just starting out. In this episode, we'll cover some essential tips on how to price your services and charge what you're worth. Got questions? Shoot me a DM on social media! Instagram LinkedIn TikTok

Today, we're going to talk about the five essential steps for onboarding a new client in a freelance social media marketing business. Onboarding is a critical phase that sets the foundation for a successful partnership. So, let's dive into the steps to make your onboarding process a breeze. Resources and Tools Mentioned: PayPal – how I send invoices (they charge a small fee, but I like using PayPal because you can set up recurring invoices) PandaDoc – how I send invoices for clients to sign (they have a free version!) Jotform – website I use to create my onboarding questionnaire (they also have a free version!) Social Media Strategy Document – can be created in Google Docs, you don't need a fancy Canva template unless you really want to create it Content Calendar – Asana, Trello, Notion, Monday, ClickUp, AirTable (these are all great project management tools) or you could even go as basic as a Google Doc or Spreadsheet! Totally up to you and what you prefer. Social Media Schedulers – I didn't touch on this as much, but optional if you'd like to use a tool to auto-publish the content! I've used brands like Later, Loomly, Hootsuite, Buffer, HeyOrca – I recommend doing your research and finding one you like the best! Got questions? Shoot me a DM on social media! Instagram LinkedIn TikTok